Tag: ELTON FURZE GOLF CLUB

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Scotty Cameron Phantom X Has Evolved

The Scotty Cameron Phantom X has evolved with a new launch of putters this season, but what is different in the latest edition of putters from Titleist.


10 new putters have and will continue to be released between April and June, upgrading previous models as well as introducing new looks with fresh performance benefits, from new head shapes, grip designs as well and graphic upgrades, the fresh look is certainly a putter to be admired.


The models include: 5 | 5.5 | 5s | 7 | 7.5 | 9 | 9.5 | 11 | 11.5 | 12


As we write this blog we have already seen half of the putters join our stores. They look incredible and combined with the classic Scotty Cameron feel we are certain these putters are going to be big performers this season. With the introduction of new models, there is an option for all players. From different neck types, offering a different toe hang option to a variety of head sizes with increased MOI.


WHAT DOES SCOTTY CAMERON SAY?


“Each time I develop a line of putters, the new models go into the hands of the best players in the world. From Tour players, we get critical insight into what works for them – what they are looking for – both overall and specifically. From the type of neck configurations to topline thickness, to the sound and feel from the various types of materials and metal we use, professionals know what they want. And I’ve always taken my design cues from what the best in the world demand. With these new Phantom X mallets, I have the benefit of the past few years of input from players and a line that’s already established on Tour. The 2022 Phantom X mallets feature the ‘greatest hits’ of what we’ve developed – the solid stainless-steel faces, the new necks, the new shapes – rolled out in high-end, premium precision milled mallets designed to inspire us all to play better. I believe there’s a putter in this line that will appeal to just about every mallet player.”


2022 PHANTOM X TECHNOLOGY


 

Each new 2022 Phantom X putter is an integration of steel and aluminium, with nine of the 10 models engineered specifically with a solid, precision-milled 303 stainless steel face and body that’s expertly fused with a 6061 aircraft grade aluminium sole and flange component. The new Phantom X 12 employs an aluminium face/sole with stainless steel wings for maximum MOI, while its slimmed down flange section and extended alignment create a longer-looking, easier-to-aim update to the prior model.


SOLID STAINLESS STEEL FACE/BODY CONSTRUCTION


Precision milled in the United States from a block of solid 303 stainless steel, the new Phantom X 5, 5.5, 5s, 7, 7.5, 9, 9.5, 11 and 11.5 models were designed with a solid stainless steel face that is carried through to the body/wings and integrated with an aluminium sole/flange component for performance and playability with consistent sound and soft feel.


PRECISION MILLED, TOUR-INSPIRED SHAPES


Designed with feedback from touring professionals – and validated with multiple victories around the world in 2021 – the new 2022 Phantom X mallets further express player preferences with features like precision milled solid stainless steel faces, sleek putter head profiles, refined alignment cues, high durability finishes, and specific shaft and neck configurations.


SHAFT/NECK CONFIGURATIONS


The refreshed Phantom X 11.5 will continue to feature a low-bend stepless steel shaft installed over a milled topline spud, while the updated Phantom X 7.5 and all-new Phantom X 9.5 will employ small slant/jet necks like the recently revamped Phantom X 5.5. The Phantom X 5, 7, 9, 11 and 12 models each have a stepless steel shaft engineered to minimise face rotation with a single mid-bend aimed directly down the target line. The summer-release Phantom X 5s has a straight step-less steel shaft installed near the centre point of the top-line with zero offset.


Before purchasing any new putter, we would always recommend a FREE custom fitting session using SAM PuttLab in any of our stores. We have a huge selection of putters on our indoor putting studios, where our team of expert fitters and professionals will find the perfect flat stick for your game. Locate your nearest store here.


WATCH | Does a putter fitting make a difference?

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5 Ways We Can Improve Your Game This May

The season is well underway, the sun is coming out on a daily basis and golf courses are beginning to look their best for the summer ahead. But why are you not playing your best golf? Here is 5 ways we can improve your golf this May, ready for the summer.

Golf Lessons

Yes, it’s obvious, golf lessons will help you play better golf, but that’s not all. Our coaching team are passionate about helping you make the necessary changes to your game to help you maximise your potential. It’s not just about the 30 or 60 minutes you spend with the coach. They will invest time into ensuring you leave happy and commit to being available by text, email or for a general chat to help you continue to stay on the right track following a lesson. We have packages available and the team are on hand daily to talk to you about your needs and goals. Other than just helping you hit the ball better our coaches will:

  • Offer ongoing support
  • Help your mental approach to the game
  • Give you clear direction with practice plans
  • Share drills and exercises to ensure post lesson practice is helping
  • Create a clear blueprint to improvement

First timers can enjoy lesson one at 50% OFF, whilst returning customers can enjoy £10 OFF one lesson in May. Learn more about our team here.

Club Fitting

Are you 100% sure your clubs are right for you? Straight off the rack golf clubs are great, but not for everyone! Every golfer is different, from size to technique and ability meaning every golfer will need clubs specific to their needs (which, for some may just be off the rack!) from the club type, flexibility, loft and lie and so on.

Our fitting service is completely FREE because we want to ensure all our customers find out what is right for them. The right equipment will have a huge impact on the way you play the game and therefore is one of our 5 fixes this May. Book in your local AFGolfStore and enjoy a FREE fit to see what works best for you.

WATCH | Is it worth getting fitted for golf clubs

Loft & Lie

Did you know, when practicing on hard surfaces including mats, in time your loft and lie angles will begin to alter. It’s not uncommon to hear golfers say comments such as “my 7iron goes the same distance as my 8iron”, and low and behold we discover the loft and lie angles have adjusted causing gapping issues as well as strike and direction issues. We offer a loft and lie service that will allow you to hit shots whilst we check all of your clubs, making corrections where necessary to ensure your clubs are offering the gapping distances you were promised on purchase. Discover more here

Gapping

This is something we encourage all golfers to be doing at least twice a year. A gapping allows us identify how far the ball goes with each club ensuring the gaps between clubs become consistent. By knowing how far you actually hit a golf ball with each club will allow you to hit more greens and save shots! remove the guess work. We encourage an early season gapping for the warmer conditions and again later in the year if you enjoy winter (colder) golf. Gapping sessions are available over all 3 stores, 7 days a week. Learn more here

Talk To Us

We love to talk golf! We are here to help our customers improve, not just serve and say goodbye. Pop in and see us and ask us questions. Ensuring you get the best out of your game is our passion, from talking technique to discovering the perfect length tee peg, we leave no stone unturned. You can find us here

So if you are keen to improve this May, there are 5 key options to help you get the summer golfing season off to the best start!

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Should A Beginner Golfer Get Custom Fit Clubs?

A sport with so many variables and so many skills to learn, golf is a challenge for anyone looking to get into the sport. However, can we make the game easier with the right equipment? Should a beginner golfer get custom fit for clubs?

One thing we all recommend for a beginner when getting into golf is golf lessons to ensure the right technique is being taught and that the golfer has a clear understanding of how to make improvements. Usually when starting, it is common for a golfer to borrow equipment, get second hand clubs or buy a start set. After all, golf equipment isn’t the cheapest and is certainly looked at as an investment for a period of time. However, no two people are the same, from different heights, sizes and natural strength and therefore clubs are best performing when tailored to the individuals needs.

If you are a beginner golfer, above average height and having lessons with standard golf clubs you will typically find that making improvements to your game is difficult as you are having to adapt around the wrong equipment. Strike location will be effected and therefore the distance and direction of your shot will be inconsistent and no where near what you desire.

A recommendation would be to have lessons with a coach who has access to a fitting kit, so you can learn with an iron that is suited to your static measurements. Learning will become so much easier. From here if you know you are invested in the sport and are going to pursue we would recommend a FREE club fitting session to get you in the right equipment. This will make long term improvements easier and allow your practice to be effective knowing you have the right equipment to help you improve the game.

At AFGolfStore we have a wide selection of brands, models, shafts and grips to help a beginner get the right setup to help them on their journey. Clubs offering more forgiveness, lighter shafts and so on. Our expert fitting team located in Cambridge, Peterborough or Milton Keynes will leave no stone unturned in finding the clubs you need.

WATCH | Should A Beginner Golfer Get Custom Fit Clubs?

 

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AFGolf Build Centre

Welcome to the AFGolf Build Centre, located in Peterborough where we can build clubs and undergo repairs for our customers to help them play golf with their new or repaired equipment  faster. At AFGolf Store, we believe that all customers must take a FREE in-depth custom fit session to identify the correct and most beneficial clubs for them. Our custom fit studios are equipped with over 10,000 head, shaft and grip combinations from all the leading brands from putter through to driver and everything in between!

Our expert fitting team are assisted with the use of tour proven Trackman technology for precise feedback. The brands that we offer a FREE custom fit for are:

  • Titleist
  • Callaway
  • Taylormade
  • Ping
  • Mizuno
  • Cobra
  • Odyssey Putters
  • SIK Putters

 

AFGolf Club Build Centre

Our Peterborough store is home to the AFGolf Build Centre and expert club builders, who offer an Express Build Service. This service allows us to build your new set of custom fitted clubs as quickly as you would like.  The build team includes, Lewis Daff who shares a passion for building clubs from component form. The process always excites him as he gets to see a golf club come to life with the promise of having the clubs ready 5 working days from the fitting process.

WATCH  | Behind the scenes from the build centre

Every build is different, from brand and model, to shaft type, grip, length and lie. No two jobs are the same which keeps our builders on their toes! What we can ensure though is the same care goes into every club we build.

The process…

  • FREE Fitting in your local store.
  • If the clubs you choose can be built by us, you will be offered this service.
  • Shafts are prepped to your length.
  • Weights will be applied along with ferrules and then glueing the heads.
  • We will then grip your clubs.
  • The ferrules will be treated and turned down to leave a clean finish.
  • Your clubs will be loft and lied to your specific measurements.
  • We will box your clubs carefully ensuring they are shipped safely.
  • All is left is for you to enjoy your new clubs, designed for you, built by us.

Interested in a FREE fit. Then find your nearest store!

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Meet The 2022 Toulon Range From Odyssey Golf

Odyssey, the number one putter in golf, in 2016 released the Toulon range, which has since become their premium putter. The 2022 model is now out and available in AFGolfStore for FREE fittings and WOW, it is a great looking putter.

“Toulon Design putters are developed with an obsessive attention to detail, exacting precision, and Tour-proven performance. They’re meticulously crafted to be the best milled putters in the world.” ~ Odyssey Golf

Toulon Models

Toulon comes with the following options:

  • Daytona Beach
  • Le Mans
  • Chicago
  • Madison
  • Las Vegas DB
  • Las Vegas H4.5
  • San Diego
  • Atlanta
  • Memphis

Each putter offering a different style, shape and weight type to suit the customers stroke and preference.

“I LOVED THE DAYTONA BEACH DESIGN FROM THE MOMENT I SAW IT. AND WHEN I HIT THE FIRST PUTT IT WENT STRAIGHT INTO THE BAG. THE FEEL IS SO PURE. THE REST, AS THEY SAY, IS HISTORY.” ~ Danny Willett

Toulon Range Putter Features

So, what makes the Toulon range, Odyssey’s most premium putter? Well, let’s start with the face, they use Deep Diamond Groove Mill Pattern. This is deep full face grooves, which are designed to control sound and feel by channeling vibration. The face also features a medium depth double fly cut to enhance forward roll and feel. With this precise attention to detail,  this is the most consistent and best-rolling Toulon Design ever.

The Midnight Black Finish is stunning! Toulon Design is widely recognised for its premium look and construction and the black finish helps the putter stand out on tour!

Every Toulon Design putter comes with an Adjustable Weighting System in the form of the new two split-weight design that moves the weights forward, and toward the toe and heel. The positioning improves the inertia of the head, while also improving the consistency of impact ratio and forward roll. All of this leads to speed consistency and a high level of performance.

Innovative multi-material shaft saves 40 grams of weight, which is redistributed to the head and grip end of the putter. Stroke Lab Weighting completely rebalances the putter for improved tempo and consistency in the stroke, and this major-winning technology continues to dominate on Tours around the world.

Our Verdict

There is no denying this is a special bit of kit! A solid feel off the face with weight that will help the most inconsistent players when it comes to distance control and speed around the greens.

WATCH | Take a look at our review of the Toulon Putters. 

FREE FITTINGS | Want to try the Toulon Design out yourself? Visit your local AFGolfStore or Book a FREE fitting HERE

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Scottie Scheffler’s 2022 Masters Winning WITB

A week on from a memorable Masters, we look at Scottie Scheffler’s 2022 Masters Winning WITB. A week of many talking points has passed since Scottie Scheffler donned the Green Jacket for his first time, and on current form, you would suggest it’s the first of many!

What was your favourite moment of the weekend? There are so many to choose from including the return of Tiger Woods! Another come back, only this time he didn’t need a victory to capture the hearts of his fans. To see him just playing again after a horrible accident last year left us wondering if we’d ever see the Sunday red shirt again! Perhaps you enjoyed the incredible display from Rory on Sunday? It has got us excited about a potential return to form! However, whatever your favourite moment was, one man stole the show, with what looked like an effortless display of golf all weekend long. You must be good if you can 4 putt the last to claim your first Major win. So with that in mind, let’s look at what equipment helped Scottie to his 4th win in only 6 starts in 2022.

Whats In The Bag

Driver: TaylorMade Stealth Plus (8 degrees @7.5)
Shaft: Fujikura Ventus Black 7 X

Hitting 43 / 56 fairways over 4 days is a must around Augusta. Everyone knows Augusta for the greens, but positioning yourself on the green starts by having the right shot in… preferably off the fairway!

3-wood: TaylorMade Stealth Plus (16.5 degrees @15)
Shaft: Fujikura Ventus Black 8 X

Utility: Srixon Z U85 (3)
Shaft: Nippon Pro Modus3 Hybrid Tour X

Irons: Srixon ZU85 (4), TaylorMade P7TW (5-PW)
Shaft: True Temper Dynamic Gold Tour Issue X100

49 / 72 greens hit over the 4 days, which was 11% higher than the field average!

Wedges: Titleist Vokey Design SM8 (50-12F, 56-14F, 60-06K)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: Scotty Cameron Special Select Timeless Tour type GSS Prototype

Putting average of 1.53 putts per hole, which was 5th on the list of players.

Based on the weekend stats, Scottie was the most steady players across the board. He found the least amount of trouble and looked in control of his game, mindset and clubs all weekend.

So, that’s another win for Scottie and another win for the TaylorMade Stealth driver this season. If you are looking for equipment that you can rely on under pressure, then we have the perfect solution for you. FREE CUSTOM FITTING

Book for FREE at your local AFGolfStore.

Locations

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AFGolfStore’s Masters Club Fitting Weekend

This years Masters is less than a week away and the excitement for the first Major of the year is growing! To celebrate we are running our first, AFGolf Store’s Masters Club Fitting Weekend!

I know what you’re thinking, AFGolf Store offers FREE club fitting every day of the week, so why is this so special! Well, the answer is simple, everyone who books a fitting with us from the 7th – 10th April will also receive a FREE sleeve of Taylormade TP5 golf balls. That’s a FREE fitting and FREE golf balls, all because, we love the Masters and want to enjoy it with you.

Where Is It Taking Place?

We have three stores at AFGolf Store with availability at each one:

Cambridge: Located at Kingsway Golf Centre near Royston, this is our only on course site with our fitting studio offering outdoor hitting onto the range. With the use of Trackman.

Peterborough: Located on the Eagle Business Park in Yaxley, this indoor store offers a state of the art indoor studio with Trackman4.

Milton Keynes: Located on the Granby estate in Bletchley, this indoor store offers a state of the art indoor studio with Trackman4.

All 3 stores are open 7 days a week with FREE fittings offered by our expert fitting team. Find our locations here.

Book Milton Keynes Club Fitting
Book Cambridge Club Fitting
Book Peterborough Club Fitting

 

What Is Involved?

Our fitting slots for this Masters weekend are all one hour slots. Upon advanced booking we will ask what you’d like to be fitted for, ensuring you get the fit you need. We can offer the following:

  • Driver
  • Woods
  • Irons
  • Wedges
  • Putter

Our fitting kits include all the latest models from the 6 leading brands on tour:

  • Taylormade
  • Callaway
  • Titleist
  • Cobra
  • Mizuno
  • Ping

And we can offer the following putters in all the latest models:

  • Scotty Cameron
  • SIK
  • Odyssey
  • Taylormade
  • Ping
  • Cobra

You will be greeted by your club fitter, who will find performance gains for you with the suitable equipment. Following the fitting you will receive a FREE sleeve of TP5 golf balls.

How Do I Book?

Spaces are limited in each store, so be quick. Its from the 7th-10th only! You can book in your local store with a member of staff or click here.

We look forward to seeing you soon and discussing this years Masters with you!

Book Milton Keynes Club Fitting
Book Cambridge Club Fitting
Book Peterborough Club Fitting
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Is Golf Club Fitting Free At AFGolfStore In Peterborough?

AFGOLFSTORE FAQ

Our golf club fittings are completely FREE at AFGolfStore in Peterborough, which is located in Yaxley and not far from top courses such as Elton Furze Golf Club, Peterborough Milton Golf Club and Thorpe Wood Golf Club. You will be able to use the Trackman 4 technology to ensure you find the right equipment for your game, at no fitting cost.

The reason golf club fittings are completely free is because we believe in our service and know that you will have a great experience finding the right clubs for you. Putting a barrier or charge against our custom fit service will only mean less people will be inclined to try club fitting for the first time or even return for more clubs. If you’re buying straight from the rack, how can you be certain the clubs are correct? Our mission is to ensure every golfer has the right clubs suited to them, after all, no two people are the same! We want all golfers in the Peterborough area to get access to the best fitters, the best PGA Professionals and biggest selection when making an important decision such as buying golf equipment that we know costs a lot of money.

You also won’t have the pressure to purchase on the day if you want to go away and think about it before making the transaction. Our team keeps all your details on records to ensure when your ready to place the order it will be as easy as calling it through and paying the balance.

Remember, the main focus of any club fitting is not to buy brand new golf clubs but to buy golf clubs that you will enjoy playing with and that will benefit your game in the months and years ahead as you are strolling around the great golf courses in Peterborough.

WATCH | Is golf club fitting free? 

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Titleist Club Fitting At AFGolfStore

Titleist club fitting at afgolfstore

One of the long standing leading brands on tour, we are proud to offer Titleist club fitting at AFGolfStore. For over 70 years Titleist has been the most played golf ball worldwide and they had the leading iron in the 2020/21 season. This years club choice on tour is very interesting too:

Driver – 27% of PGA Tour

Irons – 28% of PGA Tour

Wedges – 51% of PGA Tour

Utilities – 44% of PGA Tour

Hybrids – 35% of PGA Tour

All areas ahead of their competitors.

“To play your best golf, you need the best equipment. That’s why we design, develop, manufacture, and validate golf clubs that are faithful to the Titleist brand promise of innovation, performance, and quality excellence.” ~ Titleist

Titleist had their most recent win at the 2022 Players Championship with Titleist player, Cameron Smith. However, when you look back over the history of Titleist you consider some of the great winners including none other that Tiger Woods in the early stages of his career, followed by Rory McIlroy and more recent fan favourites, such as Jordan Spieth and Justin Thomas. In fact Titleist have been the choice of some of the biggest golfing household names. The consistency in producing incredible products has allowed them to stay ahead of the game and their dedication to club making speaks volumes. For example, every Vokey wedge is 100% quality inspected! Just think how many wedges world wide get played each year!

“SM9’s new grooves are cut to the edge to maximise spin. Each Vokey wedge is 100% inspected for utmost quality and performance, and a localised heat treatment is applied to the impact area to double the durability of the groove.” ~Titleist

So, let’s take a look at what we can fit you for in the 2022 season.

  • NEW – Vokey SM9 Wedges – Great wedge play comes from shot versatility, distance control and spin. The materials and structure of SM9 wedges represent our most technologically advanced design in all three areas, tuned for precise contact, lower flight and higher spin.
  • Irons – T100, T200, T300, 620MB – A club for every golfer. Every iron shot brings new circumstances. Lie, stance, wind, elevation, carry, slope. Titleist irons are designed with a feel for the game within the game. So whatever your next approach demands, you’ll possess the precision required to pull it off.
  • Utility – The new U•505 is the ultimate compact, high-launching utility, delivering iron-quality looks, sound and feel with outstanding versatility.
  • Hybrids and Fairway Metals – Our approach to innovation is cumulative, always seeking to find shifts that produce lasting superiority. Material advances, like the unique ATI 425 Aerospace Titanium in the TSi face, help make it the longest, straightest, best looking and best sounding driver we’ve ever made.
  • Driver – TSi, 1,2,3 – TSi offers players four distinct ways to take advantage of our most advanced driver design ever. Find the one that fits you and experience what it’s like to step up to every tee ready to perform.
  • Scotty Cameron putters – Meticulously crafted from the finest materials, every Scotty Cameron putter is a work of art designed to perform at the highest level.

Whatever club you are looking for this season, we are sure their is a Titleist to suit you. We have FREE fittings at each store, 7 days a week as well as regular special fitting events to help you find the perfect club that will offer new performance benefits for your game. Find your local store here.

WATCH | How much is a Titleist Fitting? 

Titleist Club Fitting At AFGolfStore

Titleist fitting event afgolfstore

 

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How Much Does It Cost To Get Fitted For Golf Clubs In Peterborough?

AFGOLFSTORE FAQ

How much does it cost to get fitted? Our Fittings are completely FREE. At our Peterborough store, which is located in Yaxley and not too far from top courses such as, Thorpe Wood Golf Club, Peterborough Milton Golf Club and Elton Furze Golf Club, you will be able to use the Trackman 4 technology to ensure you find the right equipment for your game at no cost.

Our fittings are carried out in our fitting studio with all the leading brands. We offer over 10,000 head, shaft and grip combinations from the Callaway, Mizuno, Ping, Titleist, Cobra and Taylormade. Our team will take you through a simple process.

  1. A Warm Welcome
  2. A current analysis of your equipment to provide a baseline
  3. Understanding your current equipment and finding out what is possible
  4. Testing of all new heads and shafts
  5. Measuring for length
  6. Measuring for lie angle
  7. Measuring for grip size and type
  8. Place of order through suppliers or our express build service
  9. Receive and phone call to collect your order

 

It is important that our PGA Professionals and Expert fitters take the time to ensure you get the correct equipment to help your game. We know the pain of spending money for poor equipment that not only can ruin your golf game, hurt your pocket but also kills your enjoyment.

If you haven’t visited the store or would like to speak to one of our team members then please feel free to email Peterborough@afgolfstore.co.uk or call 01733215989. AFGolfStore Peterborough is open 7 days a week, offering FREE custom fitting and a coaching service in our state of the art indoor swing studio and putting green, all supported with technology feedback from Trackman and Science and Motion. Visit us here.

WATCH| How Much Does It Cost To Get Fitted For Golf Clubs?