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Welcome To Peterborough’s Biggest Golf Store

Welcome to Peterborough’s biggest golf store, located in Yaxley near some of Peterborough’s finest courses, such as Peterborough Milton Golf Club or Elton Furze Golf Club. We offer everything a golfer could need with the biggest names in golf clubs, clothing, shoes and accessories.

However, what we have fast become renowned for is our custom fit to build service. A unique service that see’s the entire process of your new golf clubs completed in store. 

THE STORE

Located in the Eagle Business Park in Yaxley, our 1200 sqf store is fully equipped with a large clothing area with some of golfs leading brands including, J.Lindeberg, Nike, Under Armour, Adidas, Ping, FootJoy, Skechers, RLX and Ralph Lauren.

We also have fully stocked club stands from the major 6 brands on tour including, Titleist, Taylormade, Callaway, Ping, Cobra and Mizuno. Most Importantly though, we have a superb team of club fitters, coaches and builders who are on hand to give you a great golfing experience. 

From helping you find the perfect item of clothing for the course or a lesson to get your game in shape, our team are ready to help you.

From left to right we have store manager, coach and club fitter, Jason Boast. Adam Lewarne, coach and club fitter along with the build tea, Lewis Daff and Jack Yetton from the AFGolf Build Centre. 

CUSTOM FITTING

One of the areas we’ve become most recognised in Peterborough for is our custom fitting experience. 

A FREE 60 or 90 minute session that allows us to understand your specification, recommend and customise new clubs to your game. The process includes hitting golf balls into an indoor swing studio simulator, operated with a Trackman radar. Once hit, the radar will immediately show data surrounding the balls performance and certain club characteristics.

With this data our expert fitting team can understand what actions to take to customise new clubs to suit your game. This can include the head model of which each brand offer 3-4 models, all offering different factors such as forgiveness and stability. It could also include changing the shaft, of which we have hundreds to enable us to find the right specifications for you. We will also adjust the lie and length of a club to encourage better turf interaction and improved results. 

To ensure each and every customer is recommended clubs that best suit them, we offer over 10,000 head, shaft and grip combinations! Fortunately our team can narrow this down quickly!

As well as the brands of head we have a fantastic range of shafts from stock options to premium, inlcuding LA Golf, Graphite Design, Fujikura and many more.

Peterborough Club Fitting

Where many of our competitors charge for this service, we choose not too for one simple reason! 

IF YOU BUY WRONG, YOU’LL BUY TWICE!

Most golfers find it too easy to buy clubs straight off the shelf, however, all clubs off the shelf are standard specifications, and we are well aware no two golfers are the same. Customised clubs are going to give you performance gains, in fact, in 2022 our Trackman data shows a collective average of 21 yards gained with a custom fitted driver over their old clubs in our Peterborough studio.

So, we don’t want to charge and restrict any golfer from finding out their true specifications.

THE BUILD CENTRE

Something we are incredibly proud of at AFGolfStore is our build centre. Located at our Peterborough store, our build service gives you the option to have your clubs built by us.

Although this service is about quality and care as well as peace of mind by ensuring the clubs you order are the exact same as the spec you were fitted for in our studio, we love giving our customers the option to guarantee their new clubs are delivered on time. 

Our builders are in constant communication with your fitter to ensure everything meets your expectations. We want to give you an experience unlike anything you’ve had before, that’s why our builders are trained and tested by the lead manufacturers to ensure our build tolerance is to standard.

HOW IT WORKS 

Once you’ve had a custom fitting, you will be given the option (should you choose to purchase) to have your clubs built in store. Our build team will:

Most importantly you will be kept up to speed with your clubs development.

We also offer this service to customers not requiring a custom fitting , who are aware of the clubs they need. Our RetroFit service also allows you to have your current set re-fitted with any adjustments being made in the build centre, including new shafts, paint upgrades and more. 

VISIT US

So if you’re looking for a golfing experience where you can feel like the pro’s, then head to Yaxley, where we will happily welcome you to Peterborough’s biggest golf store, fitting and build centre! 

BOOK YOUR NEXT APPOINTMENT

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AFGolfStore Support The Tony Hadley Golf Day

On Friday 9th September, AFGolfStore supported the Tony Hadley Golf Day for the second year running. 

A fantastic charity day lead by Tony Hadley for ACTION. A charity who are on a mission to save and change children’s lives through medical research, developing treatments, vaccinations and cures.

Played at Elton Furze Golf Club in Peterborough, the day is located only a short few miles away from our Peterborough store in Yaxley, where we are proud to offer a FREE custom fitting service to many of the players who participated. 

The day attracts players and members from all over the town and surrounding areas. Making up around 40-50 teams of 4-balls with some very exciting themes and competitions taking place. 

Tony Hadley
Eddie The Eagle

Each year we are proud to offer a nearest the pin competition as well as a donation of prizes.

Our marketing manager and PGA Professional , Chris Hattersley, offered the beat the pro on hole 5. A short par 3, well guarded by trees, making the player really think about their shot selection!

The day as always is a great success, with many well known faces joining in to add entertainment to the event. This year, names such as former Boxer, John Conteh, actor, Ricky Groves, Former Ski Jumper, Eddie The Eagle and Olympic Bronze medalist Sarah Winckless all added to a great day.

With many more names adding entertainment off the golf course, you can see why this event is so well supported each year with many funds raised. Keep an eye out for next years event. 

BOOK AT OUR PETERBOROUGH STORE

FREE Custom Fitting? Or Golf Lessons!
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Meet The New Titleist TSR Driver

FIND YOUR FASTER

This years tag line from Titleist is ‘find your faster’ as they have worked hard to increase ball speeds with their new driver on the market. Meet TSR.

With new face technology and aerodynamic features, Titleist have found speed without hurting performance. 

Titleist TSR Product Range
Pictured: Titleist TSR2, TSR3, TSR4

Evolving from TSi, Titleist have introduced 3 new heads, featuring the TSR2, TSR3 and TSR4.

All looking for faster, longer and straighter ball flights through an improved aero dynamic look and advanced face technology. 

TSR 2 and 4 feature variable face thickness , which allows for a thicker centre spot with a thinner perimeter, allowing for increased ball speeds in any location of the face.  While the TSR3 offers ring variable thickness. This is centred more around precision, with better golfers benefitting from centre face strikes. 

WHAT DOES R STAND FOR?

At its core, the ‘R’ in TSR stands for refined. A declaration of TSR as the ultimate expression of the Titleist speed project. It could equally stand for the repeatable distance TSR provides with speed that shows up on every swing. Or reputation, for the legacy TSR builds on as the latest in a Titleist driver line that has 

Titleist TSR Driver AFGolfStore

been #1 on tour for three years running. However, what matters most is that TSR is the right driver for more players than ever.” ~ Titleist

Each head is slightly different in size and appearance, to showcase a driver for every player.

  • TSR2 has the biggest head with an elongated profile for more speed and forgiveness. 
  • TSR3 is built for precision, with the COG position for optimal ball speeds from players who can offer repeatable centred strikes. 
  • TSR4 is the lowest spinning driver with a weight track to alter MOI and effect the spin. 

In comparison to TSi, there are increased ball speeds through the aerodynamic improvements and better placed COG for optimal speed. Our very own AFGolfStore,  Titleist ambassador, Ollie Fullerton saw the results for himself as they he was fitted at the Titleist national fitting centre. 

AFGolfStore Ollie Fullerton Titleist TSR

OLLIE FULLERTON

GAIN WITH TSR:

  • +3 BALL SPEED
  • +8 YARDAGE

JACK’S SPEC:

  • TS3 9º A1 Setting
  • Graphite Design AD UB 6-X
  • 45.5″ Long 
  • Golf Pride MCC Black / White

SHAFT OPTIONS

There are 4 stock shafts on offer with a new custom option too. 

  1. HZRSUS RED CB – MID SPIN, HIGH LAUNCH with counter balance (CB) for face stability. 
  2. HZRDUS BLACK 4th GEN – LOW SPIN, MID LAUNCH.
  3. TENSEI BLUE XLINK – MID SPIN, MID LAUNCH.
  4. TENSEI 1K BLACK – LOW SPIN, LOW LAUNCH.

There are 4 stock shafts on offer with a new custom option too. 

        5. GRAPHITE DESIGN UB (Up & Beyond) – LOW SPIN, MID LAUNCH.

OUR VERDICT

Our fitting at the national fitting centre was a fantastic eye opener to the product and the changes made since TSi. 

The three heads all gave impressive results, speed being the obvious improvement.  And with 5 shafts to work with it was great to narrow down to the one that gave each player their optimal performance, i.e. longer, straighter, faster shots. 

Every player will find a spec to help their game, as the beauty of modern technology is that each new model now comes with a variety of options, from head shape multiple shaft choices. 

It is a must try! 

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Will Zalatoris Joins The Winners Circle! WITB

It feels like a long time coming, which is crazy to say in such a short career, however since making a great impression at the Masters in April, Will Zalatoris has continued to impress in almost every event he’s played. 

After a dramatic end to the FedEx St Jude Championship, Zalatoris can finally call himself a PGA Tour winner! 

After 72 holes, tied on -15, Will faced the Austrian, Straka, as they battled it out over 3 extra holes.

After both making errors on the 3rd playoff hole (12th par 3) which meant both players had to approach the green from the drop zone, only Will could get up and down.

Let’s take a look into the equipment which supported him on his journey to PGA Tour title number 1.

WITB

Driver: Titleist TSR3 (8 degrees, A1 SureFit)
Shaft: Fujikura Speeder TR 661 X

3-wood: Titleist TSR2+ (13 degrees)
Shaft: Fujikura Ventus TR Blue 8 X

Irons: Titleist T200 (3), Titleist T100 (4-PW)
Shafts: Nippon N.S. Pro Modus3 (3), True Temper Dynamic Gold Tour Issue X100 (4-PW)

Wedges: Titleist Vokey Design SM9 (50-08F, 54-10S @55), Titleist Vokey Design WedgeWorks Proto (60-T)
Shafts: True Temper Dynamic Gold Tour Issue X100

Putter: Scotty Cameron Phantom X T11 prototype
Grip: SuperStroke Traxion Tour

Ball: Titleist Pro V1

Grips: Golf Pride ZGrip Cord

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Special Select Scotty Cameron Jet Set Limited Edition

AFGolfStore custom fitting Scotty Cameron jet set putter

We have seen the arrival of the new Phantom X but now Scotty Cameron has a real treat in store  with the release of the NEW Special Select Jet Set putter range! 

Prepare yourself for arguably the best looking putter range of 2022.

AFGolfStore Scotty Cameron Jet Set Putter

Scotty Cameron introduces his new Special Select Jet Set putters. This limited release, four-model collection appeals to the player looking for a premium design aesthetic in a high-performance configuration with superior attention to shape, colour palette and finish. Inspired by high-end custom car culture, the entire Jet Set presentation is an expression of luxury performance from grip to sole.

Our stores will offer limited stock of the latest limited edition models from August 19th. The putters will include:

  • The Special Select Jet Set Newport.
  • Special Select Jet Set Newport Plus.
  • Special Select Jet Set Newport 2.
  • Special Select Jet Set Newport 2 Plus. 

Featuring custom graphics, a Tour Black finish, a specialised Pistolini Plus grip, shaft band and headcover.

Displaying the evolution of Scotty’s research in bringing the benefits of higher MOI to blade putter shapes, the line’s “Plus” models introduce slightly wider profiles than standard face-to-flange blade dimensions and push blade performance to new levels.

AFGolfStore Scotty Cameron Jet Set Putter

Newport: The Newport model’s distinctive rounded features are enhanced with a unique sight line milled on the topline. Precision milled from 303 stainless steel with a misted Tour Black finish, and adjustable performance balanced raw tungsten sole weights.

Newport 2: Designed with the proven shape, plumbing neck and tri-sole of a modern Newport 2, the Special Select Jet Set Newport 2 is milled from 303 stainless steel with customisable tungsten sole weights. A limited number of left-handed models were also created.

AFGolfStore Scotty Cameron Jet Set Putter

Newport Plus: Crafted slightly wider when measured from face to flange, the Newport Plus offers a new size in high- performance blade putter design. Scotty accommodated the fuller profile by distributing weight to the perimeter and incorporating a 6061 aircraft grade aluminium sole plate, anodised black and engraved with the line’s Jet Set graphics.

Newport 2 Plus: Splitting the difference in flange width between a Special Select Newport 2 and Squareback 2, the Special Select Jet Set Newport 2 Plus offers a Tour-inspired shape that introduces the next profile in high-performance blade design.

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Ashleigh Buhai Wins The 2022 AIG Women’s Open: WITB

Ashley Buhai Image Credit: LPGA Tour

A superb weekend of golf, yet again showcasing the quality of the ladies tour players as they battled it out for the AIG Women’s Open at Muirfield in Scotland.

Saturdays overnight leader, Ashleigh Buhai saw her lead lost with a triple bogey on the 15th. 

She bravely held onto force a play-off against Korean and 3-time major champion, In Gee Chun. 

The first play-off for 32 years in this tournament and it certainly gave the viewers some added drama. 4 additional holes, eventually ended in the South African claiming her first Major. 

A huge congratulations to Buhai and here is the equipment that helped her win. 

WITB

Driver: Callaway Epic Speed (10.5°, Fujikura Ventus Blue 5-R shaft)

Fairway woods: Ping G425 (14.5°, Ping Alta CB shaft) Srixon ZX (Ventus Blue shaft)

Hybrid: Srixon Z H85

Irons: Srixon ZX7 (Nippon N.S Pro 850GH shafts)

Wedges: Cleveland RTX ZipCore (Nippon N.S Pro 850GH shafts)

Putter: Odyssey Tri-Hot 5K One

Ball: Srixon Z-Star

Shoes: Ecco Biom S-Three

Callaway, Ping, Cleveland and Odyssey can all be tested in our FREE fitting sessions at any of our stores.

CLICK TO BOOK NOW

 
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With LA Golf It’s Time To Be More Athletic And Less Mechanical

With the tour players hitting the ball further and further each year, it is clear there is now the right combination between athleticism and equipment. 

A new custom shaft is hitting our workshop. LA Golf, which many may be familiar with after joining forces with SIK putters. 

Backed by the likes of Dustin Johnson, Bryson DeChambeau and Michelle Wie, LA Golf have a simple message: The Status Quo, conventional wisdom has always said to swing smooth and to hit it straight, but we say, Swing Harder.

LAGOLF
Image CC: LA Golf

“What I really like about the LA Golf shaft is that when I want to hit one hard, I hit it more consistently in the middle of the face. That is really the biggest reason I changed.”

~ Dustin Johnson

Dustin’s new signature series with LA Golf has propelled him up the rankings in distance and accuracy.

The woods are developed on a constant tapered mandrel, producing a high balance point with a smooth feel. The series is wrapped with a sleek translucent blue coating and is offered in three different weights, allowing for a broad base of players to tap into the feel and performance of DJ’s signature shaft.

“My goal is to create the most repeatable swing possible, and LA Golf makes most consistent shaft I have ever tried.”

~ Bryson DeChambeau

The series features Bryson’s uniquely designed woods and single length irons. Both are produced on LA Golf’s patented 16-sided HD tooling, which has been proven to enhance feel, performance, and durability.

The Series wood shaft focuses on stability and accuracy, resulting in a low launching, low spinning, fairway finder. The new design features more feel in the hands and increased workability for a wide variety of swing types.

 

LAGP GOLF
Image CC: LA Golf

Outside of Dustin and Bryson’s signature designs there is also 5 more series shafts including: 

L, A, G, P, P-SOHO.

All shafts differ for clubs from woods through to the putter and suit players based on swing swing as well as other factors. 

LA Golf shafts are built around stability and consistency allowing the players to be more athletic and hit the ball harder! The best way to find a shaft to match your game, whether it be irons, driver or putter is to speak with our team. 

Speak To Our Workshop Team

Drop us an email and find out more about the LAGP Shafts.

Contact Us
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What Is The Purpose Of Grind?

As golf continues to evolve, so to does the equipment. With each brand bringing out new models yearly, it begs the question, how much do the clubs change? Well, each year we see upgrades in materials, styles, COG adjustments and so much more. 

One area that continues to develop is wedge grinds. An important factor that many amateur golfers overlook when choosing a new wedge, and it could be costing you shots.

WHAT IS WEDGE GRIND

“Wedge grind is the manipulation or removal of material from the sole of the club, helping to improve contact with the turf. Grinds allow for more creativity and consistency around the green, letting you play with ball spin, flight, power, and other factors.” ~ Titleist

The blue shaded area in the adjacent image indicates the grind. It’s important to use the right wedge grinds for your swing type and course conditions, so you can be prepared to hit every kind of wedge shot.

Vokey grind view
Image CC: Titleist

As no single club suits every golfer it’s important that manufacturers are offering grinds and bounce options to suit every style. 

The way we interact with the turf varies and with the right club in our hands we can all play a shot to suit our game and skill set. 

This is why Vokey offer 6 grind options to support golfers in their quest to finding the right wedge. 

Finding the right wedge will depend on you as a golfer, factors include: 

  • Turf interaction (divot patterns)
  • Bunker confidence
  • Swing length preference
  • Skill set with opening the face and so on…

Below is Titleist’s spec sheet to indicate the criteria for each of their grinds.

VOKEYSM9TECH

FIND YOUR PERFECT GRIND

Book a FREE fitting today! We have all the latest wedges including, SM9, MG3, Jaws, Glide 4.0, Snakebite, T22.

Click Here
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Brooke Henderson WITB: The Amundi Evian Champion 2022

 A huge congratulations to Brooke Henderson on her second Major win and first at the Evian Championship. 

What looked to be a steady run for the win on Saturday with a 5 shot lead at the midway point soon became a battle with plenty of drama on Sunday.

A nervy start on Sunday included a first hole bogey, soon followed by a four putt double bogey on 6. She soon found herself swamped by names such as Nelly Korda, Charlie Hull and Lydia Ko.

Brooke required nerves of steel and a solid mental game headed into the back 9 to find a way back to the top.

Birdies at 14 and 15 drew her level with Sophia Schubert, before holing a 10 footer on 18 for her first Major win since 2016.

An exciting Sunday, full of drama, showcasing a fantastic standard of golf for the women’s game. 

Let’s take a look at the equipment Brooke used to secure the Evian Championship with this weeks, What’s In The Bag!

WITB

Driver: Ping G400 (9° @ 7.7°, Graphite Design Tour AD-VR 5X shaft)

Fairway woods: Ping G400 (3, 14°, Alta CB Orange 65 XS shaft); Ping G400 (5, 17.5°, Tour AD TP6X shaft)

Hybrid: Ping G425 (5, 24.5° @ 22.75°, Fujikura Pro 73 R shaft)

Irons: Ping i210 (5-UW, Nippon Modus3 105-S shafts)

Wedges: Ping Glide 4.0 (52° and 60°, Nippon Modus 115 Wedge shafts)

Putter: Ping Cadence TR Putter Ketsch C (32.5″, PLD Graphite Shaft)

Ball: TaylorMade TP5x

Shoes: Skechers

TEST PING GOLF CLUBS

Try out the full range of PING with a FREE custom fitting in any of our 3 stores.
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Store To Door In 7 Days, Our Premium Delivery Service Is Here

With the increased launch of new products year on year, the demand for the new clubs seems to be at an all time high and with the added features of a custom fitting, the orders for custom product continues to increase, however, the time scale to receive your new clubs, with most brands is upwards of 6 weeks! We are delighted to offer ‘store to door In 7 days’, our premium delivery service is here.

At AFGolfStore we offer 6 leading brands, each of these brands showcasing multiple models in driver, fairway, hybrid, irons, wedges and putters. Along with multiple shaft options and endless grip choice. We are serious when we say we have over 10,000 combinations to choose from. Fortunately with the use of Trackman and our expert fitting team, they will find the perfect solution for you in 60 minutes. 

Once you have made your choice and are happy to proceed, there are options. The key issue is always time! No one wants to order clubs in April and receive them in July, having played a quarter of the season without the intended clubs. That’s where our new premium delivery service will aim to get your new clubs to you extra fast!

PREMIUM DELIVERY

Our premium delivery service works with select brands to offer an in store build service. Our expert building team have component relationships with:

  • Taylormade
  • Titleist
  • Callaway
  • Mizuno
  • SIK Golf

With some fantastic models available, we are excited to work with these brands in offering a speedy service to get your clubs to you quicker!

If your custom order following our FREE fitting service Is a model based within this group of clubs, your fitter will offer this service to you. To have your clubs delivered in 7 days.

The process includes:

  1. Book and enjoy a FREE fitting at one of our local AFGolfStore venues
  2. Order your clubs
  3. If the order is not premium delivery applicable then we will order direct through the supplier and go on their lead times.
  4. If you qualify for premium delivery then we will send your specifications and order to our build centre.
  5. The build team will build your clubs to your specifications, followed by quality control.
  6. Your clubs will be sent back to your store for collection within 7 days.

So fast track your next order and start playing with your new clubs sooner. You can learn more by speaking to a member of our team or book yourself a FREE fitting to suit what clubs work best for your game.

WATCH | How do I choose the right clubs for me?