Tag: club building

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The Best Irons In 2023

It’s a question all of our club fitters get asked. What is your favourite golf club? In this blog, AFGolfStore Cambridge Master club fitter and Taylormade ambassador, Mark Sturgess discusses the best irons in 2023… or correctly put, his favourite 3 irons to custom fit.

TAYLORMADE P790

An iron is more than metal. It’s the result of countless hours of research, testing and player feedback. From concept to delivery, every step is taken with one goal in mind. Delivering results when you need them the most. The new P•790, where our metal meets your mettle. Experience them yourself and discover the player they’ll push you to become.

PING G430

Your shot making and your confidence will be sky high with the G430, which combines a lower CG with stronger lofts and a thinner face that deliver faster ball speed and significant distance gains without compromising PING’s famous forgiveness. The PurFlex cavity badge contributes to our longest iron ever.

MIZUNO JPX 923 HOT METAL HL

Introducing Mizuno JPX 923 Hot Metal HL Iron, For golfers who want to want to hit gently and who have a slow head speed and cannot lift the ball. 

Packed with ultimate forgiveness and incredible power.

BOOK A FREE FITTING
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Get Fit For Cobra AEROJET At AFGolfStore Cambridge

A serious contender for speed this season is the new Cobra AEROJET driver. Looking for incredible speed whilst maintaining control? Then it’s time to ‘Get Fit For Cobra AEROJET At AFGolfStore Cambridge’.

COBRA AEROJET

The Ultimate Golf Club for Explosive Distance and Unmatched Speed, The Cobra Aerojet is engineered with a new, aerodynamic shape that minimizes drag and maximizes clubhead speed. The clubhead is designed to be lighter and more flexible than previous models, allowing for increased swing speed and energy transfer. The lightweight feel of the club also allows for more control and accuracy, even with higher swing speeds.

The Cobra Aerojet also features a new CNC-milled infinity face, which maximizes ball speed across the entire face of the club. This means that even off-center hits will still have the potential to travel long distances and maintain accuracy.

There are 3 head types:

AFGolfStore Cambridge club fitter, Ellis Bond is also a Cobra Ambassador for 2023. Check out what’s in his bag. 

WHY GET FIT AT AFGOLFSTORE CAMBRIDGE

Not only is it home to ambassador Ellis Bond, but it has a huge selection of models and shafts to give you a full, in-depth fitting to find the best suited club for you.

We offer fittings every hour we are open, Monday to Sunday. 

BOOK A FREE FITTING
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Trade In, Build Up At AFGolfStore

This April it’s Trade In, Build Up at AFGolfStore as we offer customers £100 minimum on a trade in for their old irons when they get custom fit and have their golf clubs built by us! 

It really doesn’t matter the irons you currently have as long as they are 6 clubs minimum and still in working order! We want to help you find the perfect set to take you to new heights with your game and we feel with the Masters kick starting the season there is no better time to get started.

Our Premium Build Service allows you to have your new custom built clubs made with us in our build centre located at AFGolfStore Peterborough. This service includes:

  • Precision Built, Quality Checked

    All of our builds are communicated from your fitter to our build team, who are in constant communication to ensure your clubs are exactly what you were fit for. Attention and care goes into every set we build with quality checks regularly taken.

  • Built In 72 Hours

    Using our Premium Build Service (additional £50 charge) will guarantee your clubs are built and ready for collection/delivery in just 72 hours! Our fitting team will talk you through this service during your fitting.

  • Personalised To You

    Our favourite aspect of the build centre is that we can personalise your clubs to YOU! Coloured ferrules, specific grips, premium shafts, paint work on the head, stamping and more allows your clubs to be bespoke to you! Speak to our team about how you can ‘Jazz Up’ your clubs!

BOOK YOUR FREE FITTING
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Unparalleled Distance & Tighter Dispersion. Introducing the Callaway Paradym Drivers

Introducing the Callaway Paradym Drivers! Designed with distance in mind whilst maintaining accuracy. 

It’s 360º carbon chassis is an industry first, redistributing weight to maximise speed in the front and increase forgiveness in the back! 

Resulting in a longer driver with 15% tighter dispersion! Welcome to the Paradym Shift. 

Paradym-DRW-driver-sole-c-2023-006
Paradym-STD-driver-sole-C-2023-005
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PARADYM DRIVER

“The Paradym driver model provides a refined shape with high MOI and adjustable perimeter weighting. Engineered for players of all skill levels, this club promotes high launch and low spin characteristics along with a neutral ball flight”. 

Combining distance, forgiveness and adjustability to increase performance. 

FEATURES & BENEFITS

A Paradym Shift in Distance from an Industry-First 360° Carbon Chassis

360° Carbon Chassis promotes unprecedented weight redistribution for maximized distance. The Triaxial Carbon crown and Forged Carbon sole is 44% lighter than a titanium chassis. This massive weight savings is repositioned for higher MOI and increased forgiveness.

Speed & Stability from New Jailbreak A.I.

Our new A.I. designed Jailbreak system provides stability in both the horizontal and torsional direction. Now with a 33% lighter weight design, we’ve enhanced stability for faster ball speeds from our industry-leading COR.

New A.I Designed Face Optimized for Downrange Dispersion

An all-new A.I. face optimization enhances speed, launch and spin, and now downrange dispersion. This is the world’s most advanced driver face designed by artificial intelligence.

Industry-Leading Face Cup and Forged Titanium Face for Fast Ball Speeds

Paradym is the first driver to utilize Callaway’s industry-leading face cup technology. We’ve paired the face cup with a powerful, forged titanium face, a combination that provides higher energy transfer to the ball than a standard driver face insert.

Adjustable Perimeter Weighting for Desired Shot Shape

The driver head features a refined shape with high MOI and adjustable perimeter weighting. From a 15g sliding weight, players can experience an average of 12 yards of shot shape correction.

BOOK A FREE CUSTOM FITTING

PARADYM X DRIVER

 

Looking for a driver that boasts forgiveness in abundance? The X model is a stretched profile that has increased MOI and weight shift to promote draw bias performance. 

FEATURES & BENEFITS

A Paradym Shift in Distance from an Industry-First 360° Carbon Chassis

360° Carbon Chassis promotes unprecedented weight redistribution for maximized distance. The Triaxial Carbon crown and Forged Carbon sole is 43% lighter than a titanium chassis. This massive weight savings is repositioned for higher MOI and increased forgiveness.

Speed & Stability from New Jailbreak A.I.

Our new A.I. designed Jailbreak system provides stability in both the horizontal and torsional direction. Now with a 33% lighter weight design, we’ve enhanced stability for faster ball speeds from our industry-leading COR.

New A.I Designed Face Optimized for Downrange Dispersion

An all-new A.I. face optimization enhances speed, launch and spin, and now downrange dispersion. This is the world’s most advanced driver face designed by artificial intelligence.

Industry-Leading Face Cup and Forged Titanium Face for Fast Ball Speeds

Paradym is the first driver to utilize Callaway’s industry-leading face cup technology. We’ve paired the face cup with a powerful, forged titanium face, a combination that provides higher energy transfer to the ball than a standard driver face insert.

High Launch & Low Spin from a Forgiving Shape

Paradym X is built for a high launch with high MOI, along with a generously stretched profile at address. This model is best suited for golfers seeking extreme forgiveness and a slight draw bias from their driver. 5g of rear weight is positioned to increase launch and lower spin for maximum carry distance. 

BOOK A FREE CUSTOM FITTING

PARADYM TRIPLE DIAMOND DRIVER

“The Paradym Triple Diamond driver model is compact, 450cc shape design for better players who want to work the ball. It’s the lowest spinning and lowest launching driver in the series.”

FEATURES & BENEFITS

A Paradym Shift in Distance from an Industry-First 360° Carbon Chassis

360° Carbon Chassis promotes unprecedented weight redistribution for maximized distance. The Triaxial Carbon crown and Forged Carbon sole is 45% lighter than a titanium chassis. This massive weight savings is repositioned for higher MOI and increased forgiveness.

Speed & Stability from New Jailbreak A.I.

Our new A.I. designed Jailbreak system provides stability in both the horizontal and torsional direction. Now with a 33% lighter weight design, we’ve enhanced stability for faster ball speeds from our industry-leading COR.

New A.I Designed Face Optimized for Downrange Dispersion

An all-new A.I. face optimization enhances speed, launch and spin, and now downrange dispersion. This is the world’s most advanced driver face designed by artificial intelligence.

Industry-Leading Face Cup and Forged Titanium Face for Fast Ball Speeds

Paradym is the first driver to utilize Callaway’s industry-leading face cup technology. We’ve paired the face cup with a powerful, forged titanium face, a combination that provides higher energy transfer to the ball than a standard driver face insert.

Compact Shaping for More Workability

The Triple Diamond driver is compact 450cc design for better players. A 14g back weight can be positioned in the front for lower spin and maximum workability. 

 

BOOK A FREE CUSTOM FITTING

BOOK ONTO OUR UP COMING CALLAWAY EVENTS. 

CAMBRIDGE – 30/01/23 – 3PM – 7PM

MILTON KEYNES – 31/01/23 – 2PM – 7PM

PETERBOROUGH – 01/02/23 – 3PM – 7PM

BOOK CAMBRIDGE
BOOK MILTON KEYNES
BOOK PETERBOROUGH
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AFGolfStore Support The Tony Hadley Golf Day

On Friday 9th September, AFGolfStore supported the Tony Hadley Golf Day for the second year running. 

A fantastic charity day lead by Tony Hadley for ACTION. A charity who are on a mission to save and change children’s lives through medical research, developing treatments, vaccinations and cures.

Played at Elton Furze Golf Club in Peterborough, the day is located only a short few miles away from our Peterborough store in Yaxley, where we are proud to offer a FREE custom fitting service to many of the players who participated. 

The day attracts players and members from all over the town and surrounding areas. Making up around 40-50 teams of 4-balls with some very exciting themes and competitions taking place. 

Tony Hadley
Eddie The Eagle

Each year we are proud to offer a nearest the pin competition as well as a donation of prizes.

Our marketing manager and PGA Professional , Chris Hattersley, offered the beat the pro on hole 5. A short par 3, well guarded by trees, making the player really think about their shot selection!

The day as always is a great success, with many well known faces joining in to add entertainment to the event. This year, names such as former Boxer, John Conteh, actor, Ricky Groves, Former Ski Jumper, Eddie The Eagle and Olympic Bronze medalist Sarah Winckless all added to a great day.

With many more names adding entertainment off the golf course, you can see why this event is so well supported each year with many funds raised. Keep an eye out for next years event. 

BOOK AT OUR PETERBOROUGH STORE

FREE Custom Fitting? Or Golf Lessons!
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AFGolf Build Centre

Welcome to the AFGolf Build Centre, located in Peterborough where we can build clubs and undergo repairs for our customers to help them play golf with their new or repaired equipment  faster. At AFGolf Store, we believe that all customers must take a FREE in-depth custom fit session to identify the correct and most beneficial clubs for them. Our custom fit studios are equipped with over 10,000 head, shaft and grip combinations from all the leading brands from putter through to driver and everything in between!

Our expert fitting team are assisted with the use of tour proven Trackman technology for precise feedback. The brands that we offer a FREE custom fit for are:

  • Titleist
  • Callaway
  • Taylormade
  • Ping
  • Mizuno
  • Cobra
  • Odyssey Putters
  • SIK Putters

 

AFGolf Club Build Centre

Our Peterborough store is home to the AFGolf Build Centre and expert club builders, who offer an Express Build Service. This service allows us to build your new set of custom fitted clubs as quickly as you would like.  The build team includes, Lewis Daff who shares a passion for building clubs from component form. The process always excites him as he gets to see a golf club come to life with the promise of having the clubs ready 5 working days from the fitting process.

WATCH  | Behind the scenes from the build centre

Every build is different, from brand and model, to shaft type, grip, length and lie. No two jobs are the same which keeps our builders on their toes! What we can ensure though is the same care goes into every club we build.

The process…

  • FREE Fitting in your local store.
  • If the clubs you choose can be built by us, you will be offered this service.
  • Shafts are prepped to your length.
  • Weights will be applied along with ferrules and then glueing the heads.
  • We will then grip your clubs.
  • The ferrules will be treated and turned down to leave a clean finish.
  • Your clubs will be loft and lied to your specific measurements.
  • We will box your clubs carefully ensuring they are shipped safely.
  • All is left is for you to enjoy your new clubs, designed for you, built by us.

Interested in a FREE fit. Then find your nearest store!