golf club fitting Archives - AFGolfStore - Cambridge - Milton Keynes

Posted on January 7, 2024January 3, 2024 by Chris Hattersley

Callaway AI Smoke Iron Review

Callaway AI Smoke Iron

Welcome to our blog where we will be reviewing the Callaway AI Smoke Iron. In this review, we will discuss the features, performance, and customisation options of this iron. So, let’s dive right in!

Features

The Callaway AI Smoke Iron is equipped with the smart face AI technology, which allows for consistent ball speed even on off-centre hits.

This technology ensures that golfers of all skill levels can enjoy forgiveness and maintain distance on their shots.

The AI Smoke Iron is available in two options: the standard iron with a loft of 28 degrees and a seven iron, and the HL (high launch) iron with a loft of 30 degrees and a seven iron.

The HL iron is designed to help golfers achieve a higher launch and get the ball up in the air easily.

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Shaft Options

Callaway offers two shaft options for the AI Smoke Iron. The main steel shaft is the elevate range, known for its stability and control. The graphite option is the cipher, which provides a lightweight and responsive feel. Golfers can choose between these two options based on their preferences and playing style. Additionally, there are custom fit options available for those who want a personalized experience.

Performance

We tested the AI Smoke Iron on Trackman and were impressed with the results. The iron delivered exceptional ball speed and distance, even on off-centre strikes.

The land angle, which indicates how quickly the ball descends into the ground, was also

impressive. With a high land angle, golfers can expect the ball to stop quickly on the green, allowing for better control and precision.

Whether it was a seven iron or a five iron, the AI Smoke Iron consistently performed well in terms of distance and accuracy. The solid feel and control of this iron make it suitable for players in the low to mid handicap range. It offers a powerful performance that rivals even forged irons.

Customisation

Callaway understands the importance of customisation, and the AI Smoke Iron reflects that. The availability of the HL head and the option to combine sets allows golfers to tailor their clubs to their specific needs. This flexibility ensures that every golfer can find the perfect Callaway iron for their game.

Price

The price of the AI Smoke Iron is competitive compared to other irons in the market. Callaway has made the pricing more affordable this year, making it an attractive option for golfers seeking high-quality equipment without breaking the bank.

Callaway AI Smoke Iron Conclusion

The Callaway AI Smoke Iron is a standout performer in the world of golf irons. With its advanced technology, customisable options, and reasonable price, it is an excellent choice for golfers of all skill levels. Whether you are a seasoned player or a beginner, this iron will help you achieve impressive distance, accuracy, and control on the course.

So, head to your nearest AFGolfStore and experience the power and performance of the AI Smoke Iron. Book your FREE fitting today!

Be sure to check out the Drivers too! WATCH

Posted on January 4, 2024January 3, 2024 by Chris Hattersley

Callaway AI Smoke Iron: Game-Changing Technology

The Advanced Iron Face

Callaway has introduced the new Callaway AI Smoke Iron for 2024, claiming it to be their most advanced iron face yet. With their innovative AI Smoke Face Technology, Callaway aims to provide a superior golfing experience from every spot on the course.

Two Irons, One Goal

Callaway offers two versions of the AI Smoke Iron: the standard AI Smoke and the AI Smoke HL. There is also a Max Fast option for higher handicaps. The main difference lies in the loft perspective.

The standard iron has a loft of 28°, while the HL version has a loft of 30°. The HL is designed for golfers who struggle to get the desired launch and height in their shots.

The Technology Behind the Iron

Callaway’s smart face technology plays a crucial role in the design of these irons.

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By gathering data from numerous golfers, Callaway understands the importance of maximum ball speed across the entire face. Recognising that not every golfer hits the ball perfectly in the centre, Callaway has strategically positioned the weight in the face to ensure consistency and performance even on off-centre hits.

The AI technology has allowed Callaway to cater to the needs of real golfers and create an iron that delivers optimal results.

The Story of the AI Smoke Iron Family

The AI Smoke Iron family consists of the standard and HL irons. This concept of offering two versions with different loft angles has become a common trend among golf brands.

In recent years, golf club lofts have become stronger, but the HL iron is designed for those who need a little extra help in getting the ball up in the air. This iron is a great option for players looking to improve their launch and achieve better results in hitting the green.

Shaft Options for Every Golfer

The standard version of the AI Smoke Iron comes with the Elevate shaft, while the graphite option is equipped with the Cypher shaft.

These shaft options provide players with versatility and a chance to find the perfect fit for their swing. Callaway ensures a clean product with no complications, allowing golfers to focus on their game.

Testing the AI Smoke Irons

Our testing took place at Milton Keynes, where we had the opportunity to try both the standard and HL versions of the AI Smoke Iron. We tested the five iron and the pitching wedge in both heads, providing a comprehensive review for golfers of all skill levels.

Standard AI Smoke Iron

The standard iron immediately catches the eye with its classic Callaway design. It instills confidence as soon as you lay your eyes on it. The solid feel and impressive ball speed off the face make it a trustworthy club. Even off-centre hits, such as hits from the toe, still deliver excellent ball speed. This technology ensures consistency and performance throughout the round.

During our testing, the seven iron produced a ball speed of 136 mph with a carry distance of 194 yards. The AI Smoke Iron exceeded expectations, proving to be a powerful option for golfers seeking distance and forgiveness.

HL AI Smoke Iron

The HL iron, designed for players who struggle with launch, offers a lighter graphite option for increased club head speed. This iron provides a higher trajectory, allowing players to achieve better height and distance. The HL iron achieved a ball speed of 130 mph with a carry distance of 193 yards. The HL iron is a great choice for golfers who need a little extra help getting the ball in the air.

The Versatility of the Long Iron

Long irons have often been perceived as difficult to hit and less forgiving. However, with the advancements in club design, players are encouraged to experiment with four and five irons. The AI Smoke Irons are a prime example of clubs that can help golfers achieve better launch and height. Don’t be afraid to try these clubs during your next fitting session.

A Solid Choice for Every Golfer

Overall, the AI Smoke Irons from Callaway offer superior technology and a simple, yet effective, story. The standard iron provides a classic look and great performance, while the HL iron caters to golfers in need of extra launch and height. Callaway has once again delivered exceptional technology to enhance the golfing experience.

When considering your next set of irons, make sure to include the AI Smoke Irons in your options. They offer impressive technology, a clean product design, and versatility to suit golfers of all skill levels. Discover the difference that AI Smoke Face Technology can make in your game.

If you found this article helpful, please subscribe to our channel and share it with your golfing friends. Stay tuned for more golf-related content and reviews.

So, head to your nearest AFGolfStore and experience the power and performance of the AI Smoke Iron. Book your FREE fitting today!

Be sure to check out the Drivers too! WATCH

Posted on July 3, 2023July 1, 2023 by Chris Hattersley

Taylormade TP Reserve Putters Coming To Milton Keynes

TaylorMade TP Reserve putters are coming to Milton Keynes. Offered in a FREE AFGolfStore custom fitting, these putters are precision milled from a single block of 303 stainless steel, and they feature a variety of innovative technologies that are designed to improve your putting performance.

Offering an advanced premium look and feel to its predecessor the new collection of putters offers 3 blade and 3 mallet styles with a range of neck types to suit your stroke. L Neck, Slant Neck, Single Bend Neck and Flow Neck.

In a custom fitting at AFGolfStore Milton Keynes, you can expect an indoor putting experience on our SAM Putt Lab green.

The SAM PuttLab is a motion analysis system that tracks the kinematics of the putting stroke. It can be used to measure a variety of factors, including the clubface angle at impact, the putter path, and the stroke tempo. Our expert fitting team, assisted by SAM will be able to not only offer improvements to your current putter and techniques but also recommend the right putter for you.

From neck type which will affect the weighting of your putter, increasing or decreasing toe-hang to the putter head shape. With the new Taylormade TP Reserve range of putters, you have plenty of choice to find a putter than suits you.

THE MODELS

B11 & B13

Clean, geometric shaping to fit the calculated putting mind. Precise edges and sharp lines help frame the ball while inspiring confidence.

Offered in the L Neck (Plumbers) with 38º of toe hang or Small Slant with 57º toe hang.

B29

Smooth, flowing lines as if nature shaped this steel purely for the purpose of putting. Expect exceptional feel and consistent roll time after time.

Offered in a Flow Neck with 52º of toe hang

B31

Art requires imagination. We have reinvented this classic TaylorMade shape by shaving away material behind center face to create perfectly balanced wings on the heel and toe – dispersing weight to the perimeter for enhanced MOI. It is the only TP Reserve blade to feature the premium sole plate for enhanced sound and feel.

Offered in L Neck with 34º toe hang

M21 & M27

An elevated Tour-proven design that delivers high MOI performance and elegant aesthetics. Sharp geometric lines reflect the technical precision of this classic mallet.

Offered in L Neck with 21º of toe hang or single bend with 10º of toes hang.

M33 & M37

This shape is new to the TaylorMade family, offering a circular design that appeals to the golfer’s inner creativity. Its premium sole badge offers artisanship and function, helping to optimize sound and feel.

Offered in Small Slant Neck with 33º toe hang or Single Bend with 12º of toe hang.

M47

A flawless piece of steel crafted into a performance mallet that inspires the putting purist. Its premium sole badge offers artisanship and function, helping to optimize sound and feel.

Offered in single bend with 15º of toe hang.

Every TP Reserve putter is precision balanced to optimise swing weight and feel based on the length of the putter. They are all made to meet the demands of golfers who expect best-in-class sound and feel. Machined face grooves deliver the finest performance for the most discerning players.

The new putters will be available for custom fitting this August and will first arrive at AFGolfStore Milton Keynes, followed by our Peterborough and Cambridge stores.

Book a FREE putter fitting today in your nearest store.

Posted on July 1, 2023 by Chris Hattersley

Exploring the World of LA Golf Shafts

When it comes to golf, every golfer understands the significance of the right equipment. From drivers to irons, each component plays a crucial role in achieving optimal performance. A component that often creates a talking point in our fitting studios is the golf shaft.

In this blog post, we will be exploring the world of LA Golf Shafts, a brand that has made noise in the industry with its innovative designs and performance-driven approach and certainly a popular choice at AFGolfStore.

The Rise of LA Golf Shafts

LA Golf Shafts burst onto the golf scene, captivating professionals and amateurs alike with their cutting-edge technology and commitment to excellence. Founded by Reed Dickens and Steve Almo, the California-based company has quickly made a name for itself by challenging the norms and pushing the boundaries of golf shaft engineering.

In 2022, we introduced the shafts to our fitting studios with the incredibly popular A-Series fitting a lot of irons with its incredibly stability and feel.

Precision Engineering for Unparalleled Performance

What sets LA Golf Shafts apart is their focus on precision engineering. The company utilises state-of-the-art techniques, such as their ‘proprietary Seamless Filament Winding process’, to create shafts with exceptional consistency, stability, and feel. Each shaft is meticulously designed, taking into account factors like torque, flex, weight distribution, and kick point to optimise performance and suit a variety of swing styles.

LA Golf Shafts understands that golfers have diverse needs and preferences. As a result, they offer a wide range of shaft options to cater to various swing speeds and playing styles. Whether you’re seeking a high-launching, low-spinning driver shaft or a stable and responsive iron shaft, LA Golf Shafts has you covered.

This is important to remember when taking a fitting as many golfers have had the perception it’s only suitable for big hitters due to the lead ambassadors being Bryson DeChambeau and Dustin Johnson, two of the games biggest hitters. And although they have a bespoke range designed for their swing speeds and preferences which are available to try, there is a wide range of shaft choice to suit every golfer.

LA Golf Shafts has undoubtedly made a mark in the golfing world with its commitment to precision engineering, craftsmanship, and collaboration with top professionals. By pushing the boundaries of shaft technology, they have elevated the performance of golfers across the globe. Whether you’re a professional or an amateur golfer, exploring the world of LA Golf Shafts is sure to offer some performance gains to your game. So, equip yourself with the power of LA Golf Shafts and experience golf like never before!

You can try LA Golf for yourself in our fitting studios. We have the Bryson, DJ and A Series readily available to build in our Peterborough build centre and access to the complete range from our LA Golf partnership.

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Explore The LA Golf Range

Posted on May 27, 2023May 27, 2023 by Chris Hattersley

Cobra King Tech Utility 3 Iron

Each week we like to reflect on some of the custom fittings that our fitting experts have undergone in the studios and discuss what we consider our ‘Spec of the week’. This week we take a look at the Cobra King Tech Utility 3 iron.

With so many fantastic iron sets and drivers being fitted, you may wonder how a utility iron became our spec of the week, however, with the summer conditions setting in, the ground is allowing the ball to run more and with that we appreciate clubs that are being fit for a particular purpose. In this case, the customer realised an opportunity to hit more fairways with a consistent club that fits between his irons and 3 wood.

The King Tech utility, constructed with PWRSHELL Face insert offers more distance and the H.O.T Face technology allows for more consistent results with scattered strike locations on the face.

This club didn’t only offer more distance, but certainly fit the brief in hitting more fairways.

THE FULL SPEC…

Cobra KING Tech Utility 3 iron
19º Loft
1/4” Longer in length
3º Upright
Project X Catalyst 80g 6.0 Stiff shaft
Golf Pride Z Grip Align + 1 additional layer of tape
Custom Fit @ AFGolfStore Cambridge

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Posted on May 17, 2023May 10, 2023 by Chris Hattersley

Get Custom Fit At AFGolfStore Peterborough

Get custom fit at AFGolfStore Peterborough where we not only fit you for the best clubs from a huge selection of possibilities, but we also build them!

The Process

Our fittings are 60-90 minutes where we will test your current equipment with Trackman4 in our state-of-the-art studio and then begin to make recommendations based on the resulting data. Our fitting service can be for any area of the game.

What Brands Do We Fit

We will narrow your perfect clubs down from the widest range of options. In fact we have well over 20,000 possible combination of head, shaft and grip combinations which will be built to your specification.

Our brand partners include:

Taylormade, Titleist, Cobra, Ping, Callaway, Mizuno and Wilson, LA Golf, Fujikura, KBS, Dynamic Gold, Graphite Design, UST, Nippon, Gold Pride, Superstroke, Lamkin and many more.

Our Team

Our team includes, store manager, Jason Boast and his team of David Botley and Lewis Daff. Together they create a fantastic team with a huge wealth of knowledge ready to help any golfer.

We Build

Our build team consists of Lewis and David who together ensure we meet our premium build service promise of clubs fit, built and ready to deliver in just 72 hours! With component accounts with 4 major leading brands we can ensure a premium service that only a small handful of retailers can provide nationwide.

We also love to personalise your clubs to you, whether it be a touch of paint, unique grips or premium shafts, funky ferrules or wedge stamping. Whatever you want to do, we can help deliver your vision.

What Our Customers Say

This was the first time ever I've been custom fitted for golf clubs. So I felt a bit nervous and under pressure. But once I got there everyone I came across was very really friendly and professional putting me at ease. The experience was amazing and very helpful putting me in the right direction to reducing my handicap to which I purchased some beautiful clubs irons/hybrid/woods and driver for what I believe to be a very reasonable price. No pressure selling or over selling with clubs you don't need. Only selling you what you need. When my son advances from junior golf clubs to adults I will be taking him straight to AFgolf Yaxley to get custom fitted and if I ever need any other clubs that's the only place I will now go from now on. I would highly highly recommend them to anyone at any level of playing golf

AFGolfStore Customer

Google Review

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Posted on May 10, 2023May 10, 2023 by Chris Hattersley

Meet The Newest Club Fitter To AFGolfStore Peterborough

Meet the newest club fitter to AFGolfStore Peterborough, David Botley.

David joins the team with a wealth of knowledge and experience. His passions lie within club fitting and helping identify the best clubs suited to you from a huge range of head models and shaft combinations.

An avid golfer from a young age, David is a PGA Professional and will be a strong player in our excellent team.

You can expect to see David fitting at Peterborough on Monday and Fridays where he will also have coaching available with the use of Trackman and video analysis.

With his experiences in previous roles David is also an expert builder and will join the build team on Wednesday as well as operating our mobile fitting hubs on Tuesday and Thursday.

A schedule very much built around getting the perfect golf clubs for golfers in the area.

David grew up playing his golf at Chesfield Downs in Graveley where he eventually went on to work and begin learning his trade. Following on from this, David has had more ventures that have strengthened his skills and we are excited to have him as a part of our team.

You can meet David in store, book a fitting with him or book a lesson with £15 OFF in May! (Use code: DAVID15)

What Do We Offer At AFGolfStore Peterborough

At AFGolfStore Peterborough, located on the Eagle Business Park in Yaxley, you can book FREE custom fitting sessions in our indoor Trackman studio or upstairs on our SAM PuttLab putting green where our team will identify what clubs best suit you and why. We will be able to offer thousands of combinations in clubs, but not to worry, our team will narrow the choice down!

We also stock a huge selection of clothing and shoes available with top brands such as Adidas, Under Armour, Castore, J.Lindeberg, Footjoy and more.

Peterborough is also home to our AFGolfStore build centre where we will build your golf clubs in just 72 hours!

Posted on April 28, 2023 by Chris Hattersley

Make Every Shot Your Best With Big Bertha

Make every shot your best with Big Bertha, Callaway’s easiest to hit golf clubs, now available at AFGolfStore.

Big Bertha is one of the most iconic names in golf, providing game–changing
performance and making the game more fun for players of all abilities – that’s the Big Bertha
standard. The new Big Bertha family is precisely engineered for players who want to launch the ball
higher and play with more confidence every time they tee it up. This extremely forgiving lineup is
designed to make every shot your best.

With a full woods and irons range available for both men and women, Callaway aim to make this the easiest of their clubs to hit. Here is what to expect from the driver:

Straight Distance and Slice Reduction from an Ultra–Low, Forward CG
For players that are fighting a slice, Big Bertha brings game changing technologies off the tee. A low and forward CG helps to reduce the spin that can cause a slice. Big Bertha also utilizes weight in the heel to promote hitting a draw.
Large, Forgiving Sweet Spot from the A.I. Designed High–Strength XL Face
Big Bertha’s XL Face features a large sweet spot and uses cutting edge A.I. technology to optimize speed and spin across the face.
Fast Ball Speed from New Lightweight Jailbreak A.I.
An all–new lightweight Jailbreak system has been enhanced to deliver stability and incredibly fast ball speeds across the face.
Incredible Forgiveness from a Confidence–Inspiring Bertha Shape
With a generously stretched profile and large, forgiving head shape, Big Bertha inspires confidence and promotes incredible forgiveness.
Easy Distance from a Lightweight Package
Featuring a triaxial carbon crown and lightweight components, Big Bertha is designed from the ground up to be easy–to–swing.

Book yourself a FREE custom fitting at any of our AFGolfStore’s where we can fit you for any of the Big Bertha clubs.

Posted on March 26, 2023March 26, 2023 by Chris Hattersley

Trade In, Build Up At AFGolfStore

This April it’s Trade In, Build Up at AFGolfStore as we offer customers £100 minimum on a trade in for their old irons when they get custom fit and have their golf clubs built by us!

It really doesn’t matter the irons you currently have as long as they are 6 clubs minimum and still in working order! We want to help you find the perfect set to take you to new heights with your game and we feel with the Masters kick starting the season there is no better time to get started.

Our Premium Build Service allows you to have your new custom built clubs made with us in our build centre located at AFGolfStore Peterborough. This service includes:

Precision Built, Quality Checked
All of our builds are communicated from your fitter to our build team, who are in constant communication to ensure your clubs are exactly what you were fit for. Attention and care goes into every set we build with quality checks regularly taken.
Built In 72 Hours
Using our Premium Build Service (additional £50 charge) will guarantee your clubs are built and ready for collection/delivery in just 72 hours! Our fitting team will talk you through this service during your fitting.
Personalised To You
Our favourite aspect of the build centre is that we can personalise your clubs to YOU! Coloured ferrules, specific grips, premium shafts, paint work on the head, stamping and more allows your clubs to be bespoke to you! Speak to our team about how you can ‘Jazz Up’ your clubs!

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Posted on February 22, 2023February 20, 2023 by Chris Hattersley

Get Fitted For The JPX923 From Mizuno At AFGolfStore

Mizuno’s JPX923 irons are engineered for custom performance and as always Mizuno never fail to deliver on fantastic irons. Now is the time to get fitted for the JPX923 from Mizuno at AFGolfStore.

Five unique iron models created from three specific metals – based on Swing DNA data from over 350,000 real golfers.

As of February ’23 we now have all 5 irons in our fitting studios and available to have built by our club builders, located at AFGolfStore Peterborough. If you want them faster, we even have a premium delivery service which will get your new irons back in just 72 hours!

What Heads Are Available?

JPX923 FORGED

A mid-sized, full body Grain Flow Forged iron delivering a perfect balance of ball speed, stability, and feel. Our 3rd generation of Chromoly Forging (4-7 iron) incorporates a milling slot that extends wider to heel and toe.

PLAYER TYPE: PRO – MID HCP

JPX923 TOUR

Consistently Mizuno’s most-played iron model in professional golf and still one-piece Grain Flow Forged in Hiroshima Japan, the JPX923 Tour adds a copper underlay for an even smoother sensation at impact.

PLAYER TYPE: PRO – ELITE AMATEUR

JPX923 HOT METAL PRO

Compact, with minimal offset for confident ball-strikers seeking maximum ball speed. Constructed with one-piece nickel chromoly cavity.

PLAYER TYPE: LOW – MID HCP

JPX923 HOT METAL

A full speed, high stability cavity for straight flight and distance. Constructed with one-piece nickel chromoly cavity.

PLAYER TYPE: MID – HIGH HCP

JPX923 HOT METAL HL

A higher launching option for players with moderate swing speeds or aggressive shaft lean. Constructed with one-piece nickel chromoly cavity.