Posted on

Get A FREE Quote For NEW Irons

Get A FREE Quote For New Irons

AFGolfStore is a golf store built around its FREE custom fitting service.

A service that allows its customers to enjoy a one-to-one experience with a professional club fitter supported by Trackman in a studio that boasts 9 brands and thousands of head, shaft and grip combination options. 

However, with currently only 3 store locations in Cambridge, Milton Keynes and Peterborough, we appreciate many won’t be close enough to visit us for our personal experience. 

What we can now offer though is a FREE quote on your new golf clubs with our online form builder. 

Choose from the multiple head options from our 9 brand partners, followed by how many clubs, the shaft options and so on. We really go into full detail so you know the clubs are full customised to your needs. 

From this submission, one of our team will call you to discuss the form along with a quote. This will be fully discussed so you know the specifications are right for you. Only once you are happy to proceed will we discuss payment options. There is absolutely no obligation to purchase beyond your FREE quote. 

Get A FREE Quote For New Irons Below

What Happens If I Order

Once your order is processed, we will then get building. (If your order isn’t in our build centre, then we will order direct from our suppliers).

Watch the next video to get an understanding for our build process!

What Brands Do We Offer

Posted on

Srixon Golf Comes To AFGolfStore

Srixon golf comes to AFGolfStore as we are delighted to announce our partnership with the brand that has been serving up a run of Majors in recent years with Shane Lowry winning The Open, Hideki Matsuyama claiming the Masters and Brooks Koepka winning the PGA and US Open.

Our partnership allows us to offer the complete range of irons and woods in a FREE custom fitting from all of our stores, but that’s not all, we are delighted to offer a full range of components in our build centre to build your new irons to your customised specification with our speedy return time. 

The range of irons coming to store and the build centre include:

  • ZX 4 , MK11
  • ZX 5 , MK11
  • ZX 7 , MK11
  • Z Forged

A fantastic range of irons that offer a club for every golfer at every level. 

Staff player Brooks Koepka plays the ZX 7, whilst Shane Lowry prefers a combo of ZX 7 for short irons and the more forgiving ZX 5 for the long irons. Hideki Matsuyama prefers the Z Forged irons.

ZX7 Mk II Irons

A players Iron with tour-preferred looks and the pure feel of a premium blade, offering total control—ZX7 Mk II delivers it all. Featuring a compact shape, narrow topline, single-piece forging, and narrow sole.

ZX5 Mk II Irons

ZX5 Mk II Irons offer low- to mid-handicap golfers the perfect union of razor-sharp looks, power, and playability. These cavity back, players distance Irons combine premium forged feel with advanced distance technology. Featuring a narrow topline with moderate sole width, blade length and offset.

ZX4 Mk II Irons

ZX4 Mk II Irons present game improvement forgiveness for mid- to high- handicap players. Behind the Irons’ sleek address looks and premium forged feel is maximum forgiveness plus powerful distance. And it’s all thanks to a hollow head design with extra-strong lofts. Featuring a narrow topline, moderate sole width, our longest blade length, and our highest offset.

Z-Forged II Irons

Z-Forged II is a traditional muscle back blade Iron designed in close collaboration with Srixon tour pros. Z-Forged II Irons offer crisp feel, maximum control, and pinpoint workability.

Try the full range for yourself in a FREE club fitting at AFGolfStore from late July 2023

Posted on

Exploring the World of LA Golf Shafts

When it comes to golf, every golfer understands the significance of the right equipment. From drivers to irons, each component plays a crucial role in achieving optimal performance.  A component that often creates a talking point in our fitting studios is the golf shaft.

In this blog post, we will be exploring the world of LA Golf Shafts, a brand that has made noise in the industry with its innovative designs and performance-driven approach and certainly a popular choice at AFGolfStore.


The Rise of LA Golf Shafts

LA Golf Shafts burst onto the golf scene, captivating professionals and amateurs alike with their cutting-edge technology and commitment to excellence. Founded by Reed Dickens and Steve Almo, the California-based company has quickly made a name for itself by challenging the norms and pushing the boundaries of golf shaft engineering.

In 2022, we introduced the shafts to our fitting studios with the incredibly popular A-Series fitting a lot of irons with its incredibly stability and feel. 

Precision Engineering for Unparalleled Performance

What sets LA Golf Shafts apart is their focus on precision engineering. The company utilises state-of-the-art techniques, such as their ‘proprietary Seamless Filament Winding process’, to create shafts with exceptional consistency, stability, and feel. Each shaft is meticulously designed, taking into account factors like torque, flex, weight distribution, and kick point to optimise performance and suit a variety of swing styles.

LA Golf Shafts understands that golfers have diverse needs and preferences. As a result, they offer a wide range of shaft options to cater to various swing speeds and playing styles. Whether you’re seeking a high-launching, low-spinning driver shaft or a stable and responsive iron shaft, LA Golf Shafts has you covered.

This is important to remember when taking a fitting as many golfers have had the perception it’s only suitable for big hitters due to the lead ambassadors being Bryson DeChambeau and Dustin Johnson, two of the games biggest hitters. And although they have a bespoke range designed for their swing speeds and preferences which are available to try, there is a wide range of shaft choice to suit every golfer. 



LA Golf Shafts has undoubtedly made a mark in the golfing world with its commitment to precision engineering, craftsmanship, and collaboration with top professionals. By pushing the boundaries of shaft technology, they have elevated the performance of golfers across the globe. Whether you’re a professional or an amateur golfer, exploring the world of LA Golf Shafts is sure to offer some performance gains to your game. So, equip yourself with the power of LA Golf Shafts and experience golf like never before!

You can try LA Golf for yourself in our fitting studios. We have the Bryson, DJ and A Series readily available to build in our Peterborough build centre and access to the complete range from our LA Golf partnership.

Explore The LA Golf Range

Posted on

Get Custom Fit At AFGolfStore Peterborough

Get custom fit at AFGolfStore Peterborough where we not only fit you for the best clubs from a huge selection of possibilities, but we also build them!

The Process

Our fittings are 60-90 minutes where we will test your current equipment with Trackman4 in our state-of-the-art studio and then begin to make recommendations based on the resulting data.  Our fitting service can be for any area of the game. 

What Brands Do We Fit

We will narrow your perfect clubs down from the widest range of options. In fact we have well over 20,000 possible combination of head, shaft and grip combinations which will be built to your specification.

Our brand partners include:

Taylormade, Titleist, Cobra, Ping, Callaway, Mizuno and Wilson, LA Golf, Fujikura, KBS, Dynamic Gold, Graphite Design, UST, Nippon, Gold Pride, Superstroke, Lamkin and many more. 

Our Team

Our team includes, store manager, Jason Boast and his team of David Botley and Lewis Daff. Together they create a fantastic team with a huge wealth of knowledge ready to help any golfer. 

Jason Boast
Lewis Daff
David Botley

We Build

Our build team consists of Lewis and David who together ensure we meet our premium build service promise of clubs fit, built and ready to deliver in just 72 hours! With component accounts with 4 major leading brands we can ensure a premium service that only a small handful of retailers can provide nationwide. 

We also love to personalise your clubs to you, whether it be a touch of paint, unique grips or premium shafts, funky ferrules or wedge stamping. Whatever you want to do, we can help deliver your vision.

What Our Customers Say

This was the first time ever I've been custom fitted for golf clubs. So I felt a bit nervous and under pressure. But once I got there everyone I came across was very really friendly and professional putting me at ease. The experience was amazing and very helpful putting me in the right direction to reducing my handicap to which I purchased some beautiful clubs irons/hybrid/woods and driver for what I believe to be a very reasonable price. No pressure selling or over selling with clubs you don't need. Only selling you what you need. When my son advances from junior golf clubs to adults I will be taking him straight to AFgolf Yaxley to get custom fitted and if I ever need any other clubs that's the only place I will now go from now on. I would highly highly recommend them to anyone at any level of playing golf
AFGolfStore Customer
Google Review
Posted on

Meet The Newest Club Fitter To AFGolfStore Peterborough

Meet the newest club fitter to AFGolfStore Peterborough, David Botley. 

David joins the team with a wealth of knowledge and experience. His passions lie within club fitting and helping identify the best clubs suited to you from a huge range of head models and shaft combinations. 

An avid golfer from a young age, David is a PGA Professional and will be a strong player in our excellent team. 

You can expect to see David fitting at Peterborough on Monday and Fridays where he will also have coaching available with the use of Trackman and video analysis. 

With his experiences in previous roles David is also an expert builder and will join the build team on Wednesday as well as operating our mobile fitting hubs on Tuesday and Thursday. 

A schedule very much built around getting the perfect golf clubs for golfers in the area.

David grew up playing his golf at Chesfield Downs in Graveley where he eventually went on to work and begin learning his trade. Following on from this, David has had more ventures that have strengthened his skills and we are excited to have him as a part of our team. 

You can meet David in store, book a fitting with him or book a lesson with £15 OFF in May! (Use code: DAVID15)

What Do We Offer At AFGolfStore Peterborough

At AFGolfStore Peterborough, located on the Eagle Business Park in Yaxley, you can book FREE custom fitting sessions in our indoor Trackman studio or upstairs on our SAM PuttLab putting green where our team will identify what clubs best suit you and why. We will be able to offer thousands of combinations in clubs, but not to worry, our team will narrow the choice down!

We also stock a huge selection of clothing and shoes available with top brands such as Adidas, Under Armour, Castore, J.Lindeberg, Footjoy and more. 

Peterborough is also home to our AFGolfStore build centre where we will build your golf clubs in just 72 hours!

Posted on

LA Golf At The Masters

It’s been a busy start to the season at AFGolfStore with a lot of new clubs being build through our build centre. One particular shaft has taken us by storm. The LA Golf shafts have been extremely popular and proved to perform superbly well in our fitting studios. And with the first Major of 2023, we’re excited to see LA Golf at the Masters. 

LA Golf have announced that in this weeks 2023 Masters they will have 4 players using their shafts including 4 LIV players:

  • Sergio Garcia
  • Dustin Johnson
  • Bryson DeChambeau
  • Pat Perez

“LA Golf designs, develops, and manufactures performance-driven and technologically advanced shafts in partnership with some of the top players in the game. They leverage the world’s best players in the development process to pass along their feedback directly to you.”

Play Video


Whether you are a high handicap or a scratch golfer, our LA Golf proprietary shaft designs allow you to be more athletic and less mechanical. Status Quo conventional wisdom has always said to swing smooth to hit it straight, but we have a message for everyone from LA Golf, Swing Harder.

LA Golf shafts have been incredibly popular at AFGolfStore with many irons fits finding their shafts the best suited to the golfer. At our Peterborough Build Centre we can install these shafts into any of the heads available within our build service. 


Posted on

Trade In, Build Up At AFGolfStore

This April it’s Trade In, Build Up at AFGolfStore as we offer customers £100 minimum on a trade in for their old irons when they get custom fit and have their golf clubs built by us! 

It really doesn’t matter the irons you currently have as long as they are 6 clubs minimum and still in working order! We want to help you find the perfect set to take you to new heights with your game and we feel with the Masters kick starting the season there is no better time to get started.

Our Premium Build Service allows you to have your new custom built clubs made with us in our build centre located at AFGolfStore Peterborough. This service includes:

  • Precision Built, Quality Checked

    All of our builds are communicated from your fitter to our build team, who are in constant communication to ensure your clubs are exactly what you were fit for. Attention and care goes into every set we build with quality checks regularly taken.

  • Built In 72 Hours

    Using our Premium Build Service (additional £50 charge) will guarantee your clubs are built and ready for collection/delivery in just 72 hours! Our fitting team will talk you through this service during your fitting.

  • Personalised To You

    Our favourite aspect of the build centre is that we can personalise your clubs to YOU! Coloured ferrules, specific grips, premium shafts, paint work on the head, stamping and more allows your clubs to be bespoke to you! Speak to our team about how you can ‘Jazz Up’ your clubs!

Posted on

Get Fitted For The JPX923 From Mizuno At AFGolfStore

Mizuno’s JPX923 irons are engineered for custom performance and as always Mizuno never fail to deliver on fantastic irons. Now is the time to get fitted for the JPX923 from Mizuno at AFGolfStore.

Five unique iron models created from three specific metals – based on Swing DNA data from over 350,000 real golfers.

As of February ’23 we now have all 5 irons in our fitting studios and available to have built by our club builders, located at AFGolfStore Peterborough. If you want them faster, we even have a premium delivery service which will get your new irons back in just 72 hours! 

What Heads Are Available?


A mid-sized, full body Grain Flow Forged iron delivering a perfect balance of ball speed, stability, and feel. Our 3rd generation of Chromoly Forging (4-7 iron) incorporates a milling slot that extends wider to heel and toe.



Consistently Mizuno’s most-played iron model in professional golf and still one-piece Grain Flow Forged in Hiroshima Japan, the JPX923 Tour adds a copper underlay for an even smoother sensation at impact.



Compact, with minimal offset for confident ball-strikers seeking maximum ball speed. Constructed with one-piece nickel chromoly cavity.



A full speed, high stability cavity for straight flight and distance. Constructed with one-piece nickel chromoly cavity.



A higher launching option for players with moderate swing speeds or aggressive shaft lean. Constructed with one-piece nickel chromoly cavity.


“We’re constantly evolving the JPX series based on more than 175,000 unique swings we capture every year on the Mizuno Shaft Optimizer. Recently we’re seeing an increase in the number of players with slightly slower swing speeds being fitted – and a trend to more shaft lean. Hence a slight increase in bounce angles through all the models and the introduction of the Hot Metal High Launch” ~ Mizuno Golf


Try the JPX923 range and find the best fit for you!
Posted on

AFGolfStore Premium Delivery Service

2023 has had a great start to the golfing season with leading brands spoiling us with new models of clubs to enjoy. 

At AFGolfStore this is a club fitter and builders dream, as this season we are now building 5 of the leading brands golf clubs, and our improved AFGolfStore Premium Delivery Service is in full flow! 

What Is The Premium Delivery Service

This service encompasses the whole experience of club fitting through to build, however, where most manufactorers fluctuate between lead times, our service is consistent in offering your new custom fitted clubs in just 72 hours. 

We want to be able to offer our customers an opportunity to get their clubs built by us, which

enables our team to maintain full control of your new clubs all the way from fitting to delivery. 

And if you’re fitted before Wednesday afternoon on any given week we can guarantee your new clubs will be ready for you weekend game! 

Our premium build service promises three things:

  1. We will build your clubs with precision and care. The beauty of this service is that your club fitter will be in direct communication with our build team and keep control over every aspect of your new clubs, ensuring they’re the exact specification that you were fitted for in our studios. 
  2. When you purchase this service for £50, your order will essentially jump the queue to be built as priority, ensuring they’re ready to collect in 72 hours time.
  3. We can personalise your clubs to you! Anything from stamping your wedges, adding paint or introducing funky ferrules to give your clubs your style! 

Following your fitting, your club fitter will let you know if your clubs qualify for this service, which will be down to the brand and model and ensuring all components are ready for build. Any additional charges will only be necessary following this confirmation and approval to use this service. 

Posted on

The NEW Callaway PARADYM Series Is Here. With Unparalleled Distance, Unmatched Feel and Increased Performance.

It’s a new year and a new season, so it would only be fitting if there were some new clubs to talk about… and we are very excited to talk about these. The new Paradym series from Callaway is here.

In this launch we are being spoiled! 3 new drivers, 3 new fairways, 2 new hybrids and 2 irons models to sink our teeth into!

In this short blog we will highlight what to expect in this years Callaway launch along with when you can begin to test it. 


“To create a new paradigm for golfers, Callaway have reimagined how a driver is built from the ground up. This is a complete shift in performance, with a design that radically breaks the trade-off between incredible distance and exceptional forgiveness. The Paradym Shift Construction features an industry-first 360 Carbon Chassis that eliminates titanium from the body, so they can push weight and stability to the limit.

The driver comes in 3 head models:

  • Paradym Driver
  • Paradym X Driver
  • Paradym Triple Diamond Driver

3 Drivers that vary based on the player. From more forgiveness and draw bias capabilities in the X to lower spin and maximum workability in the Triple Diamond.

The drivers look incredible from a design aspect with the blending blue chassis representing the forging carbon effect.


“To create a true breakthrough in performance, Callaway’s engineers have reimagined how a fairway wood is constructed. For golfers, it’s a total Paradym shift in distance and forgiveness. This completely new construction eliminates weight from the body and repositions it for unprecedented gains in speed and MOI. Plus, every model has been uniquely designed with a specific player in mind to fully maximize their performance”.

The Fairway comes in 3 models.

  • Paradym Fairway
  • Paradym X Fairway
  • Paradym Triple Diamond Fairway

From weight changes to change in technology there will be a fairway to suit all players, from those seeking more forgiveness trying to correct a weak shot pattern to the better players looking to control spin and take control of the course by moving the ball on demand.

Whatever the outcome, all golfers will enjoy the increase distance with batwing technology.


“Paradym Hybrids are redefining how golfers approach their long game. With the Paradym Shift Construction, the Cutwave Sole design improves the club’s performance through the turf, making this the most versatile hybrid Callaway have ever made. And now they’ve adapted the best speed technologies from fairway woods and implemented them into hybrids for maximum distance”.

The Hybrid comes in 2 models.

  • Paradym Hybrid
  • Paradym X Hybrid

Enjoy forgiveness features and an adjustable hosel to personalise this hybrid to your game. 


“Distance irons are obviously long, but discerning players also want an exceptionally high level of feel. So why not have both in one club? The Paradym Shift Construction combines a Forged 455 Face with the all-new Speed Frame, giving you get the best of both worlds”.

The irons come in 2 head models:

  • Paradym Irons
  • Paradym X Irons

A solid iron design varying from a players thinner top line look to a thicker edge promoting forgiveness. With AI designed forged 455 face cup, these irons boast unmatched feel and performance


From Friday 20th January we will be offering our full fitting service at all of our stores! 

On Friday 20th we will also offer #FirstHitFriday – giving you the chance to come in store and give it a go! We will even have some prizes for you to try and win! 





In our Peterborough build centre we will be offering Paradym as in store build option! Talk to our team today!