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Welcome To Peterborough’s Biggest Golf Store

Welcome to Peterborough’s biggest golf store, located in Yaxley near some of Peterborough’s finest courses, such as Peterborough Milton Golf Club or Elton Furze Golf Club. We offer everything a golfer could need with the biggest names in golf clubs, clothing, shoes and accessories.

However, what we have fast become renowned for is our custom fit to build service. A unique service that see’s the entire process of your new golf clubs completed in store. 


Located in the Eagle Business Park in Yaxley, our 1200 sqf store is fully equipped with a large clothing area with some of golfs leading brands including, J.Lindeberg, Nike, Under Armour, Adidas, Ping, FootJoy, Skechers, RLX and Ralph Lauren.

We also have fully stocked club stands from the major 6 brands on tour including, Titleist, Taylormade, Callaway, Ping, Cobra and Mizuno. Most Importantly though, we have a superb team of club fitters, coaches and builders who are on hand to give you a great golfing experience. 

From helping you find the perfect item of clothing for the course or a lesson to get your game in shape, our team are ready to help you.

From left to right we have store manager, coach and club fitter, Jason Boast. Adam Lewarne, coach and club fitter along with the build tea, Lewis Daff and Jack Yetton from the AFGolf Build Centre. 


One of the areas we’ve become most recognised in Peterborough for is our custom fitting experience. 

A FREE 60 or 90 minute session that allows us to understand your specification, recommend and customise new clubs to your game. The process includes hitting golf balls into an indoor swing studio simulator, operated with a Trackman radar. Once hit, the radar will immediately show data surrounding the balls performance and certain club characteristics.

With this data our expert fitting team can understand what actions to take to customise new clubs to suit your game. This can include the head model of which each brand offer 3-4 models, all offering different factors such as forgiveness and stability. It could also include changing the shaft, of which we have hundreds to enable us to find the right specifications for you. We will also adjust the lie and length of a club to encourage better turf interaction and improved results. 

To ensure each and every customer is recommended clubs that best suit them, we offer over 10,000 head, shaft and grip combinations! Fortunately our team can narrow this down quickly!

As well as the brands of head we have a fantastic range of shafts from stock options to premium, inlcuding LA Golf, Graphite Design, Fujikura and many more.

Peterborough Club Fitting

Where many of our competitors charge for this service, we choose not too for one simple reason! 


Most golfers find it too easy to buy clubs straight off the shelf, however, all clubs off the shelf are standard specifications, and we are well aware no two golfers are the same. Customised clubs are going to give you performance gains, in fact, in 2022 our Trackman data shows a collective average of 21 yards gained with a custom fitted driver over their old clubs in our Peterborough studio.

So, we don’t want to charge and restrict any golfer from finding out their true specifications.


Something we are incredibly proud of at AFGolfStore is our build centre. Located at our Peterborough store, our build service gives you the option to have your clubs built by us.

Although this service is about quality and care as well as peace of mind by ensuring the clubs you order are the exact same as the spec you were fitted for in our studio, we love giving our customers the option to guarantee their new clubs are delivered on time. 

Our builders are in constant communication with your fitter to ensure everything meets your expectations. We want to give you an experience unlike anything you’ve had before, that’s why our builders are trained and tested by the lead manufacturers to ensure our build tolerance is to standard.


Once you’ve had a custom fitting, you will be given the option (should you choose to purchase) to have your clubs built in store. Our build team will:

Most importantly you will be kept up to speed with your clubs development.

We also offer this service to customers not requiring a custom fitting , who are aware of the clubs they need. Our RetroFit service also allows you to have your current set re-fitted with any adjustments being made in the build centre, including new shafts, paint upgrades and more. 


So if you’re looking for a golfing experience where you can feel like the pro’s, then head to Yaxley, where we will happily welcome you to Peterborough’s biggest golf store, fitting and build centre! 


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AFGolfStore Are Proud To Support East Anglia Air Ambulance

AFGolfStore are delighted to announce East Anglian Air Ambulance (EAAA) as our Charity of the Year.


EAAA is a life-saving service that delivers highly-skilled doctors and critical care paramedics by air or car to seriously ill or injured people in East Anglia, providing treatments normally only seen in hospitals. These treatments, such as providing blood transfusions at scene, can mean the difference between life and death and ensure the patient has the best chance of getting to hospital.

Operating from their bases in Cambridge and Norwich, their two helicopters are there for the people that need them in East Anglia. At times when it is impractical to fly, they will attend in rapid response vehicles (RRV) which carry the same equipment as the helicopters.

They are the first air ambulance service in the East of England to provide a 24/7 service by both air and road and like many charities, rely on the generosity of those in their community to keep being there for those in need.

We will be donating 20p for the sale of every golf lesson sold at our Cambridge and Peterborough stores, expected to raise at least £500 over the next year. These stores will also be hosting collection boxes at the tills so visitors can make cash donations.

Chris Hattersley, a spokesperson for AFGolfStore said: “We are very proud to support The East Anglia Air Ambulance and help raise money through serving the golfers of East Anglia in our Peterborough and Cambridge stores. As we help golfers improve, they as well as our coaches can feel comforted in knowing that by improving, they are also helping to support the charity that means so much to the East Anglian community.”






Tammy Swiderski, Community Fundraiser for East Anglian Air Ambulance, said: “We’re so grateful that AF Golf Store has selected us to be their Charity of the Year. East Anglian Air Ambulance relies almost entirely on public donations and support, and the organisation is facing a very challenging year ahead with the cost-of-living crisis. This new partnership will support our crews in delivering 24/7 life-saving care by air and road in the region.”

East Anglian Air Ambulance is a registered charity (number 1083876). Find out more about their work:

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AFGolfStore Support The Tony Hadley Golf Day

On Friday 9th September, AFGolfStore supported the Tony Hadley Golf Day for the second year running. 

A fantastic charity day lead by Tony Hadley for ACTION. A charity who are on a mission to save and change children’s lives through medical research, developing treatments, vaccinations and cures.

Played at Elton Furze Golf Club in Peterborough, the day is located only a short few miles away from our Peterborough store in Yaxley, where we are proud to offer a FREE custom fitting service to many of the players who participated. 

The day attracts players and members from all over the town and surrounding areas. Making up around 40-50 teams of 4-balls with some very exciting themes and competitions taking place. 

Tony Hadley
Eddie The Eagle

Each year we are proud to offer a nearest the pin competition as well as a donation of prizes.

Our marketing manager and PGA Professional , Chris Hattersley, offered the beat the pro on hole 5. A short par 3, well guarded by trees, making the player really think about their shot selection!

The day as always is a great success, with many well known faces joining in to add entertainment to the event. This year, names such as former Boxer, John Conteh, actor, Ricky Groves, Former Ski Jumper, Eddie The Eagle and Olympic Bronze medalist Sarah Winckless all added to a great day.

With many more names adding entertainment off the golf course, you can see why this event is so well supported each year with many funds raised. Keep an eye out for next years event. 


FREE Custom Fitting? Or Golf Lessons!
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AFGolfStore Proud To Support The MK Dons SET

AFGolfStore have now been in Milton Keynes just over 6 weeks and the team have loved getting to know local golfers and becoming a part of the community. It is important to us to build trust and help local golfers improve their golfing game, after all, golf is our shared passion! So, helping the community in anyway is always a goal of ours and this week we have been proud to support the MK Dons SET.

What Is MK Dons SET?

“MK Dons Sport and Education Trust (SET) is an independent charity aligned to Milton Keynes Dons using the brand of the club as one of its tools of engagement to improve the lives and experiences of its local community”. ~ MK DONS SET.

As sports people ourselves, in the world of golf we are always striving to offer fantastic experiences and opportunities for every person to enjoy. So we feel this charity is a great cause and one AFGolfStore are proud to have supported.

Supporting The Trust

Our journey to supporting the Trust started in January when we found out we would officially be moving to Milton Keynes. We were keen to build exposure in the area through supporting the MK Dons and on Tuesday 5th April, we did just that by sponsoring the match ball for the League one tie between the Dons and Crewe. A fantastic opportunity for our new store to meet new faces and build relationships within the community. A well deserved win by the Dons to see their promotion hopes continue was a huge bonus to go along with the evening.

Upon offering to sponsor a game, we were made aware of the MK Dons Golf Day in support of the SET. A fantastic day run by former Dons player, Dean Bowditch, which saw over 20 teams of golfers compete at Three Locks Golf Club. AFGolfStore supported the day with prizes for nearest the pin, longest drive and auction prizes to help raise funds. We also had Chris Hattersley (Marketing Manager & Coach – AFGolfStore) and Elliott Appleby (MK Store Coach & Fitter) offering their services in a beat the pro event on the 9th hole. A charitable donation gave the player the chance to win some prizes by getting closer that their opposing professional.

AFGolfStore are delighted to have raised over £400 in their efforts to support the day, funds we are sure will help the MK Dons SET. On top of this we are happy to now have met a lot of new faces and begun our quest to become a part of the MK community, who have welcomed us so warmly to the area. Thank you.

What’s Next

We will continue to do our part in the future with the aim to raise more funds In any way we can including team fun runs etc. In the meantime however, we will be happy to welcome you to our store, Dons fans or not, and support you with your golf for the coming season, whether it be retail, FREE custom fitting, golf lessons or just some advice!

Find Us Here.

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AFGolfStore’s Masters Moments

It is that time of year again! The sun is beginning to shine, the course is getting more colour and the greens are getting faster and we’re playing more golf. The season has begun and now we can look forward to the first major of the year. This is ‘AFGolfStore’s Masters Moments’.

After the 2020 Masters was played in November, we had a very short wait for the 2021 edition in April, which bought along so much excitement with back-to-back Masters. The wait this time around has felt like an eternity and the excitement for the new season of golf is again, beginning to ramp up. The thoughts of watching the back 9 on Sunday, will he or won’t he avoid water on 12, can he win it? The wait is still on to see if Tiger Woods can make it for this years event, however whilst we wait, let’s take a look back at some of the memorable moments in the Masters, of which, Tiger brings us a moment of magic!

We could go on for weeks about the best moments in the Masters and there have been so many that go back generations, but we are going to keep this to recent times and only 3 moments, so our younger readers can enjoy the trip down memory lane too, but, if you have a moment to share, let us hear it!


We will begin with the big cat, Tiger Woods. Conversations just on his moments alone would go on forever, from the chip in on 16 to send him on the way to claim the 2005 Masters to the incredible 2001 win that saw Tiger gain his 4th Major in a row and become the first golfer to hold all 4 majors at one time, now known as the ‘Tiger Slam’. However, when we talk Tiger, we don’t have to go back very far to one of the most incredible comeback stories in golf and perhaps sporting history.

Tiger birdied three holes in a four-hole stretch, including a tap-in on the par-3 16th in the 2019 Masters. He played with calmness and made calculated decisions, seamlessly drawing his opponents into mistakes . Watching him hit his approach into 18, we could all breath a sigh of relief as we realised he was going to finally win again. After multiple operations and mountains to climb to get back to this moment of winning, it was just superb to see Tiger celebrate with his son, Charlie, years after we all watched him win for the first time and live out those exact celebrations with his father.


Practising a shot over and over again until you can do it under pressure is one of the most rewarding skills as a golfer, however, what about hitting a shot you’ve never practiced, for a green jacket? Our number two is the mind blowing wedge in a play-off from Bubba Watson.  A 52-degree wedge on hole 10 from the trees… deep into the trees! From 144 yards, hooking 40 yards, to 15 feet of the hole! 10 years on, we are all still wondering, how!? Few would have even thought of the shot let alone been able to pull it off.


In 2017, we all got behind Sergio Garcia. A fan favourite for so many years finally got the win that we all hoped he would. A win over England’s Justin Rose in a one hole playoff saw one of the more emotional celebrations in modern Masters history. 19 starts without a win, what once looked unlikely when he shot onto the tour. There was an expectation upon him to follow in Seve’s footsteps. Watching Sergio, for so many years, the nearly man. It almost felt like something was going to ruin the day for him and it would just be another occasion, but to see that putt roll in on 18 was a very special moment.

So there are three of AFGolfStore’s Masters Moments. What is your favourite?

Visit us in your local store, we love to chat all things golf.