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Golf Lessons At AFGolfStore Peterborough

Did you know, we offer golf lessons at AFGolfStore Peterborough? We are mostly known for our custom fitting service, build centre and stores. however, each of our stores is proud to offer a fantastic coaching service with our PGA Professional team.

CUSTOM FITTING afgolfstore Milton Keynes

At AFGolfStore Peterborough our team of coaches, including store manager and locally renowned coach, Jason Boast along with fellow professional, David Botley.

They both coach from our state-of-the-art studio with the use of Trackman to offer the most advanced feedback both from data and video capture. 

With the use of training aids, our coaching team will coach you how you want to be coached. Understanding the person first is most important to us so we help you understand in the way that best suits you.

Our friendly coaching team are always on hand for follow on support and questions and with our facebook community group you can keep in touch 24/7.

As well as our indoor studio we also have a putting green with Science and motion technology that will help you improve your putting stroke and start holing more putts out on the course. 

The beauty of our studios is that they are alway warm and ready to help you perform all year round!

Meet The Team

David Botley

David joins AFGolfStore with a wealth of golfing experience. He has a love for helping golfers discover their potential through tuition. And with the support of trackman David can help you find the right path to better golf. 

Jason Boast

Using our indoor Trackman studio I can quickly diagnose any swing faults you may have. I have over 20 years of experience introducing new golfers to the game alongside coaching some of the region’s most elite golfers.

From easy quick fixes to long term plans I am excited to help you enjoy and fulfil your potential as a golfer. 

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Welcome To Peterborough’s Biggest Golf Store

Welcome to Peterborough’s biggest golf store, located in Yaxley near some of Peterborough’s finest courses, such as Peterborough Milton Golf Club or Elton Furze Golf Club. We offer everything a golfer could need with the biggest names in golf clubs, clothing, shoes and accessories.

However, what we have fast become renowned for is our custom fit to build service. A unique service that see’s the entire process of your new golf clubs completed in store. 

THE STORE

Located in the Eagle Business Park in Yaxley, our 1200 sqf store is fully equipped with a large clothing area with some of golfs leading brands including, J.Lindeberg, Nike, Under Armour, Adidas, Ping, FootJoy, Skechers, RLX and Ralph Lauren.

We also have fully stocked club stands from the major 6 brands on tour including, Titleist, Taylormade, Callaway, Ping, Cobra and Mizuno. Most Importantly though, we have a superb team of club fitters, coaches and builders who are on hand to give you a great golfing experience. 

From helping you find the perfect item of clothing for the course or a lesson to get your game in shape, our team are ready to help you.

From left to right we have store manager, coach and club fitter, Jason Boast. Adam Lewarne, coach and club fitter along with the build tea, Lewis Daff and Jack Yetton from the AFGolf Build Centre. 

CUSTOM FITTING

One of the areas we’ve become most recognised in Peterborough for is our custom fitting experience. 

A FREE 60 or 90 minute session that allows us to understand your specification, recommend and customise new clubs to your game. The process includes hitting golf balls into an indoor swing studio simulator, operated with a Trackman radar. Once hit, the radar will immediately show data surrounding the balls performance and certain club characteristics.

With this data our expert fitting team can understand what actions to take to customise new clubs to suit your game. This can include the head model of which each brand offer 3-4 models, all offering different factors such as forgiveness and stability. It could also include changing the shaft, of which we have hundreds to enable us to find the right specifications for you. We will also adjust the lie and length of a club to encourage better turf interaction and improved results. 

To ensure each and every customer is recommended clubs that best suit them, we offer over 10,000 head, shaft and grip combinations! Fortunately our team can narrow this down quickly!

As well as the brands of head we have a fantastic range of shafts from stock options to premium, inlcuding LA Golf, Graphite Design, Fujikura and many more.

Peterborough Club Fitting

Where many of our competitors charge for this service, we choose not too for one simple reason! 

IF YOU BUY WRONG, YOU’LL BUY TWICE!

Most golfers find it too easy to buy clubs straight off the shelf, however, all clubs off the shelf are standard specifications, and we are well aware no two golfers are the same. Customised clubs are going to give you performance gains, in fact, in 2022 our Trackman data shows a collective average of 21 yards gained with a custom fitted driver over their old clubs in our Peterborough studio.

So, we don’t want to charge and restrict any golfer from finding out their true specifications.

THE BUILD CENTRE

Something we are incredibly proud of at AFGolfStore is our build centre. Located at our Peterborough store, our build service gives you the option to have your clubs built by us.

Although this service is about quality and care as well as peace of mind by ensuring the clubs you order are the exact same as the spec you were fitted for in our studio, we love giving our customers the option to guarantee their new clubs are delivered on time. 

Our builders are in constant communication with your fitter to ensure everything meets your expectations. We want to give you an experience unlike anything you’ve had before, that’s why our builders are trained and tested by the lead manufacturers to ensure our build tolerance is to standard.

HOW IT WORKS 

Once you’ve had a custom fitting, you will be given the option (should you choose to purchase) to have your clubs built in store. Our build team will:

Most importantly you will be kept up to speed with your clubs development.

We also offer this service to customers not requiring a custom fitting , who are aware of the clubs they need. Our RetroFit service also allows you to have your current set re-fitted with any adjustments being made in the build centre, including new shafts, paint upgrades and more. 

VISIT US

So if you’re looking for a golfing experience where you can feel like the pro’s, then head to Yaxley, where we will happily welcome you to Peterborough’s biggest golf store, fitting and build centre! 

BOOK YOUR NEXT APPOINTMENT

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AFGolfStore Will Improve Your Golf! Here’s How…

It’s that time of year again, the season is drawing to a close and  winter golf gets closer. Now is the time for two types of action.

  1. Finish the season on a HIGH!
  2. Be prepared for next season and make it my best yet! 

Whichever one fits you, both require action now and at AFGolfStore we can help you! 

Just because the season is close to its end, doesn’t mean the training ever needs to stop. We offer coaching every week of the year, with warm sheltered swing studios and putting greens offering the best in technology from Trackman to SAMPutt Lab, both designed to give immediate, accurate feedback which will help our expert professionals get your game to where you desire,. 

At each store we have a team of coaches who are all very friendly but have a common goal! To get you to hit your goals! 

WHAT TO EXPECT IN A LESSON?

Each lesson is tailored to your needs. We listen to you and through analysis we can quickly diagnose swing faults and begin to make corrections.  We won’t lie, change is rarely easy! However, we will make the journey simple and achievable. Your practice will become more structured and more rewarding! 

You will get crucial feedback from Trackman and valuable video feedback so you can see your development! 

We believe this will all help to build more confidence, which will give you the fuel to practice more and see your desired results sooner! 

Individual Golf Lessons

Getting started is easy. We offer 30 or 60 minute lessons in each store with a range of packages to give you a plan for a number of week.

Our winter improver package gives you 4 x 30 minute lessons which can be used for any areas of the game you like. Begin your journey to better golf today!

BOOK YOUR WINTER IMPROVER PACKAGE NOW

AVAILABLE AT ALL STORES
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AFGolfStore Are Proud To Support East Anglia Air Ambulance

AFGolfStore are delighted to announce East Anglian Air Ambulance (EAAA) as our Charity of the Year.

AFGOLFSTORE SUPPORT EAST ANGLIA AIR AMBULANCE

EAAA is a life-saving service that delivers highly-skilled doctors and critical care paramedics by air or car to seriously ill or injured people in East Anglia, providing treatments normally only seen in hospitals. These treatments, such as providing blood transfusions at scene, can mean the difference between life and death and ensure the patient has the best chance of getting to hospital.

Operating from their bases in Cambridge and Norwich, their two helicopters are there for the people that need them in East Anglia. At times when it is impractical to fly, they will attend in rapid response vehicles (RRV) which carry the same equipment as the helicopters.

They are the first air ambulance service in the East of England to provide a 24/7 service by both air and road and like many charities, rely on the generosity of those in their community to keep being there for those in need.

We will be donating 20p for the sale of every golf lesson sold at our Cambridge and Peterborough stores, expected to raise at least £500 over the next year. These stores will also be hosting collection boxes at the tills so visitors can make cash donations.

Chris Hattersley, a spokesperson for AFGolfStore said: “We are very proud to support The East Anglia Air Ambulance and help raise money through serving the golfers of East Anglia in our Peterborough and Cambridge stores. As we help golfers improve, they as well as our coaches can feel comforted in knowing that by improving, they are also helping to support the charity that means so much to the East Anglian community.”

 

HOW CAN YOU SUPPORT

VISIT 'AEEE' WEBSITE

20p FROM A GOLF LESSON

DONATE IN STORE

Tammy Swiderski, Community Fundraiser for East Anglian Air Ambulance, said: “We’re so grateful that AF Golf Store has selected us to be their Charity of the Year. East Anglian Air Ambulance relies almost entirely on public donations and support, and the organisation is facing a very challenging year ahead with the cost-of-living crisis. This new partnership will support our crews in delivering 24/7 life-saving care by air and road in the region.”

East Anglian Air Ambulance is a registered charity (number 1083876). Find out more about their work: www.eaaa.org.uk

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Our Doors Are Open, AFGolfStore Has Arrived In Milton Keynes

AFGolfStore Milton Keynes FREE club fitting

Our doors are open, AFGolfStore has arrived in Milton Keynes.

A 4500sqf store that we believe offers every golfer something to help their game, whether it be a new style to look good on the course or a golf swing to match. Our team are ready to help you take your game to the next level.

This blog is an insight into our new venue, from where we are located and how we can help the golfers of Milton Keynes and beyond improve their golf.

Located in Bletchley, we are 200 yards across from Stadium MK in the Granby industrial park. Our indoor unit gives us the space to layout a spacious swing room, home to our Trackman system, which is used in every custom fitting and coaching session alongside our resident PGA Professional team.

Trackman is a tour preferred radar giving immediate feedback with ball and strike characteristics, making it very easy for us to identify your specifications, strengths and weaknesses allowing us to make swing changes or select the perfect new clubs for you.

Across from the swing room, you can find our putting green, with the same purpose, to improve your putting in a lesson or to identify the right putter in a fitting session with the use of SAM Putt Lab (the putting equivalent of Trackman).

Our fitting sessions are completely FREE as we believe all customers need to know their specifications to avoid getting the wrong clubs, which sadly happens all to often. Your expert fitter will work towards your needs, whether it be just a driver or the whole bag, stress testing a range of models to ensure we see performance gains with consistency. We have an unbiased approach to fitting so we can open your mind up to a range of models that give you the best results, not just your favourite brand!

We fit with and stock the leading brands in golf equipment including:

With all the latest models available for you to try. If you find clubs that work for you, depending on the brand and model, there may be the opportunity to skip the wait on your clubs being ordered and delivered, and instead guarantee them faster and built by us in our AFGolf Build Centre, located in our Peterborough store.

However, if new clubs isn’t your reason for visiting us, you will be excited to see our huge retail area offering your favourite brands in apparel, shoes, hardware and accessories.

We even have the largest ladies golf clothing area in Milton Keynes. We stock the following: (L = also available in ladies)

  • Lindeberg (L)
  • Adidas (L)
  • BOSS
  • Under Armour
  • Galvin Green (L)
  • PING (L)
  • Ralph Lauren
  • Footjoy – Ladies Only
  • Swing Out Sister – Ladies Only
  • Castore
  • Puma

We aim to stock a wide variety of styles and colours to ensure all of our customers can find something they like.

AFGolfStore are driven to offer the best in customer service and give every golfer a chance to better their game when visiting us. Our aim is to get to know all the local golfers and establish ourselves as part of the community, supporting golf events where we can.

If you are looking for honest advice, FREE fitting, coaching or just a shop experience that will leave you spoilt for choice then we look forward to welcoming you to AFGolfStore Milton Keynes in the near future.

Visit us: 9 Peverel Drive, Bletchley, Milton Keynes. MK11NL. Check out our opening times here.

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Peterborough’s Solution To Better Golf

Peterborough is home to many fantastic golfing venues, from Elton Furze to Peterborough Milton, Thorpe Wood to Orton Meadows and so on. AFGolfStore based in Yaxley, offers golfers an indoor solution to better golf 12 months of the year, with everything a golfer needs to play better golf under one roof.

 

As we approach our 1st Birthday in Peterborough it’s a great time to reflect and look to the future and how we can continue to support the local community with their games. In this blog we will take a look at what we offer and how you can benefit from our services.

 

We opened our doors in April 2021, still in the middle of a global pandemic, but on the back of already seeing a spike in golf participation from the summer of 2020, it was fantastic to receive such a great reception from the local community, especially as our staff are local to the town themselves. In the past 12 months we have continued to grow, meeting new golfers and getting involved with local golf days and events. We have in recent months developed with the introduction of our build centre upstairs located next to our putting green. Our express build service fronted by local, Posh fan, Lewis Daff, gives our customers the opportunity to have their new clubs build in just 72 hours, skipping the lead times of up to 12 weeks on some models. We have seen a fantastic uptake in this service, keeping Lewis busy, which is great as his passion for club building and repairs is apparent for all to see.

EXPRESS BUILD From AF Golf Store

Our message to any customers interested in this service however is, ‘It all starts with a FREE fitting’. Many will know AFGolfStore for our club fitting service as we are extremely passionate about this. Our staff are trained regularly to ensure our customers get the best service with unbiased, honest feedback. We believe every golfer should be custom fitted before purchasing clubs, as no two golfers are the same and therefore, its essential we get to know your specifications with the help of Trackman. For this reason, all of our club fittings are FREE OF CHARGE.

CUSTOM FITTING PETERBOROUGH

We have a 7-step protocol that will take our customers on a journey from understanding their specifications to knowing what clubs will best suit their game. Our unbiased opinion helps many golfers who come with a particular brand in mind, find the perfect club that will add performance gains to their game.

 

Our expert fitters are also PGA coaches offering a fantastic coaching service in our indoor swing studio, again assisted by Trackman and Boditrak technology. We leave no stone unturned in our quest to help you play your best. Along with this you will find everything you need to look good, feel good and play good on the course with our wide range of apparel, shoes, hardware and accessories from leading brands in golf.

AFGolfStore Peterborough Store

So, coming up to our one year birthday, we have loved every minute of helping local golfers improve their game and see true results. We look forward to many more years in Peterborough supporting the local golfing community. If you are in need of help or some support or advice from our friendly staff then get in touch with our team, we are happy to help! You can even join our Peterborough golf community page on Facebook!

 

We are located on the Eagle Business Park in Yaxley. Unit 10, Slater Court. PE73SE | WATCH HERE

AFGolfStore Peterborough. Eagle Business Park. PE73SE

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Improve Your Impact Position

Improve your impact position with the help of AFGolfStore lead groups coach, Bruce Whitehead.

The Importance Of Impact

Bruce quotes PGA Tour Professional, Jim Furyk when explaining the importance of the impact position; “A good impact position makes up for any amount of supposed swing errors on the backswing and downswing” – Jim Furyk

Every golfer we teach is different in size, strength, ability and so on. So naturally the way we swing a golf club will differ, however if you look at the best players in the world, although their swings all look very different, their impact positions all share common similarities, hence why they all share similar outcomes and results.

 

 

This week when coaching our learner ladies group class at Kingsway Golf Centre in Cambridge, we focused on how to improve impact, which led to this tip. A common fault at impact, particularly in new golfers, is to help the ball in the air by scooping the ball upwards. At impact this will be evident with the hands closer to the back leg (right leg in a right hander) whilst the club head is already past the lead leg.

In this image you can see how the players hands are ahead of the club head through impact, creating a powerful strike position. This was achieved in 3 steps and thus here is your tip.

Tip Of The Week: Improve Your Impact

  1. Without taking a backswing and using a bag (golf smash bag) as seen on the left side, press the club head into the bag and push the hands to the left. This is a feel drill and will help you understand where you want to feel at impact.
  2. Now repeat step one, only this time we will be taking a swing and hitting the bag. The acceleration will press the hands forward at impact.
  3. Now lose the bag and try with the ball! Remember to focus on the feeling of hands ahead at impact!

For more help and support, we run a weekly ladies and beginners group class, with multiple options. The first lesson is FREE so you can gain some support from Bruce and see how you get on before committing. You can check out more information here:

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Introducing The New Taylormade P790 Iron

AFGolfStore 2021 Taylormade P790 FREE Custom Fitting

THE ALL NEW TAYLORMADE P790

An iron is more than metal. It’s the result of countless hours of research, testing and player feedback. From concept to delivery, every step is taken with one goal in mind. Delivering results when you need them the most. The new P•790, where our metal meets your mettle. Experience them yourself and discover the player they’ll push you to become.” ~ Taylormade Golf

This fantastic new range of the P790 iron released in early August is now in stock in both of our stores, as well as being available for for our FREE custom fitting service in Cambridgeshire and Peterborough. The upgraded iron comes with 3 new clear improvements:

Fast Ball Speeds & Premium Feel

Inside the Forged Hollow Body Construction, the newly engineered SpeedFoam Air inspires increased face flexibility and fast ball speeds while upholding premium sound and feel.

Optimal Launch & Forgiveness

With a thin-wall construction, forged L-Face and redesigned tungsten weighting, the new generation of P•790 irons are engineered to produce optimal launch with more forgiveness shot after shot.

Intelligent Sweet Spot 

SpeedFoam Air is 69% lighter than its predecessor, unlocking our thinnest P•790 face ever with an intelligent sweet spot that’s been repositioned to capture more shots, pinpointing performance where golfers need it the most.

AFGolfStore Taylormade P790 2021 Irons

Team Taylormade will be visiting our two stores in August and September to offer a covid-secure, FREE custom fit experience. The team will give you the chance to try the newest P790 iron range and the MG3 Wedges.

AFGolfStore 2021 Taylormade P790 FREE Custom Fitting
CLICK THE IMAGE FOR OUR FITTING DAY BOOKINGS

Be sure to subscribe to our YouTube channel where we will be soon reviewing the P790 iron range

 

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Improve Your Game In Yaxley

Our AFGolf Peterborough Store, opened in April and has since become a golfing hub to the local community, offering the widest range of branded club choice, a huge selection of apparel and a custom fitting service that we believe will transform anyone’s game.

Did you know, that you can also improve with tuition in our store? Jason Boast is our resident Senior Coach. With 25 years of experience, Jason has coached every level of golfer from beginner to the Cambridge county squads as well as regional playing professionals. His experience includes the course record around the old course at Gog Magog, with an incredible 60. So rest assured when seeking advice, it doesn’t come much better than the advice you will receive from Jason.

Renowned for his ability to dissect and correct issues in the game, simply yet effectively, Jason will help you improve your game in either of our performance studios.

  • Our Trackman swing studio offers customers incredible feedback in our virtual hitting bay. As you hit golf balls, Jason will use his coaching methods as well as the technology to identify your weaknesses and then quickly create a blue print to improved golf.
  • Our SAM PuttLab (Science and motion) putting studio will enhance your putting with incredible feedback and drills to get you holing more putts. 

Jason’s services are aimed at every golfer, whether you’re a beginner getting into the game and learning the fundamentals or if you’re an aspiring professional, Jason’s knowledge along with the power of technology will transform your game and leave you with a new level of confidence.

If you’re considering booking a lesson, you can do so with the added benefit of getting a £5 discount off a 30 minute up until July 11th. Use checkout code ‘Jason5’ when booking a 30 minute lessons with Jason.

There has never been a better time to improve in Peterborough. Check out a tip from Jason to improve your putting here.