Tag: golf club building

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Get Fitted For The JPX923 From Mizuno At AFGolfStore

Mizuno’s JPX923 irons are engineered for custom performance and as always Mizuno never fail to deliver on fantastic irons. Now is the time to get fitted for the JPX923 from Mizuno at AFGolfStore.

Five unique iron models created from three specific metals – based on Swing DNA data from over 350,000 real golfers.

As of February ’23 we now have all 5 irons in our fitting studios and available to have built by our club builders, located at AFGolfStore Peterborough. If you want them faster, we even have a premium delivery service which will get your new irons back in just 72 hours! 

What Heads Are Available?

JPX923 FORGED

A mid-sized, full body Grain Flow Forged iron delivering a perfect balance of ball speed, stability, and feel. Our 3rd generation of Chromoly Forging (4-7 iron) incorporates a milling slot that extends wider to heel and toe.

PLAYER TYPE: PRO – MID HCP

BOOK YOUR FREE FITTING HERE

JPX923 TOUR

Consistently Mizuno’s most-played iron model in professional golf and still one-piece Grain Flow Forged in Hiroshima Japan, the JPX923 Tour adds a copper underlay for an even smoother sensation at impact.

PLAYER TYPE: PRO – ELITE AMATEUR

JPX923 HOT METAL PRO

Compact, with minimal offset for confident ball-strikers seeking maximum ball speed. Constructed with one-piece nickel chromoly cavity.

PLAYER TYPE: LOW – MID HCP

JPX923 HOT METAL 

A full speed, high stability cavity for straight flight and distance. Constructed with one-piece nickel chromoly cavity.

PLAYER TYPE: MID – HIGH HCP

JPX923 HOT METAL HL

A higher launching option for players with moderate swing speeds or aggressive shaft lean. Constructed with one-piece nickel chromoly cavity.

PLAYER TYPE: MID – HIGH HCP

“We’re constantly evolving the JPX series based on more than 175,000 unique swings we capture every year on the Mizuno Shaft Optimizer. Recently we’re seeing an increase in the number of players with slightly slower swing speeds being fitted – and a trend to more shaft lean. Hence a slight increase in bounce angles through all the models and the introduction of the Hot Metal High Launch” ~ Mizuno Golf

BOOK YOUR FREE CUSTOM FITTING

Try the JPX923 range and find the best fit for you!
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Get Your Golf Clubs Built In Time For Christmas

Christmas is coming and at AFGolfStore we are getting ready for a busy season of building clubs to go under the tree.

If you or a loved one are looking to get new clubs, now is the perfect time with the big day just a few weeks around the corner. 

CUSTOM BUILT FOR YOU

We offer a FREE custom fitting service in all of our stores. Our expert fitting team will find the perfect golf clubs for your game with the use of Trackman technology in a 60 or 90 minute appointment. 

Your fitter has access to over 10,000 combinations of head, shaft and grip combinations, meaning they have the tools to narrow down the incredible choice of modern clubs to the ones that suit your specification.

We are not brand bias so we will explore every club to find a performance gainer for you.

We offer clubs from all the leading brands in the game including, Titleist, Taylormade, Callaway, Ping, Mizuno and Cobra.

We also offer incredible shaft options from leading names such as LA Golf, Fujikura, Mitsubishi and so many more. 

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One thing many people don’t know about us at AFGolfStore is our ability to build golf clubs in our Peterborough build centre. 

All of our stores have access to use this service instead of ordering through the manufacturers. This gives us complete control of the process from fit to delivery, we are in constant communication with the customer and we can offer all builds in as little as 3 days, ensuring we get your new clubs to you for Christmas Day.

Our club fitters and builders are passionate about ensuring you or your loved ones are more than happy with your new fitted clubs. 

GET FUNKY FOR CHRISTMAS

Did you know? We offer club stamping, paint fillers and stylish ferrules to add a spark to your clubs! The perfect Christmas treat! 

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Welcome To Peterborough’s Biggest Golf Store

Welcome to Peterborough’s biggest golf store, located in Yaxley near some of Peterborough’s finest courses, such as Peterborough Milton Golf Club or Elton Furze Golf Club. We offer everything a golfer could need with the biggest names in golf clubs, clothing, shoes and accessories.

However, what we have fast become renowned for is our custom fit to build service. A unique service that see’s the entire process of your new golf clubs completed in store. 

OUR PETERBOROUGH LOCATION

THE STORE

Located in the Eagle Business Park in Yaxley, our 1200 sqf store is fully equipped with a large clothing area with some of golfs leading brands including, J.Lindeberg, Nike, Under Armour, Adidas, Ping, FootJoy, Skechers, RLX and Ralph Lauren.

We also have fully stocked club stands from the major 6 brands on tour including, Titleist, Taylormade, Callaway, Ping, Cobra and Mizuno. Most Importantly though, we have a superb team of club fitters, coaches and builders who are on hand to give you a great golfing experience. 

From helping you find the perfect item of clothing for the course or a lesson to get your game in shape, our team are ready to help you.

From left to right we have store manager, coach and club fitter, Jason Boast. Adam Lewarne, coach and club fitter along with the build tea, Lewis Daff and Jack Yetton from the AFGolf Build Centre. 

BOOK A GOLF LESSON
CONTACT US

CUSTOM FITTING

One of the areas we’ve become most recognised in Peterborough for is our custom fitting experience. 

A FREE 60 or 90 minute session that allows us to understand your specification, recommend and customise new clubs to your game. The process includes hitting golf balls into an indoor swing studio simulator, operated with a Trackman radar. Once hit, the radar will immediately show data surrounding the balls performance and certain club characteristics.

With this data our expert fitting team can understand what actions to take to customise new clubs to suit your game. This can include the head model of which each brand offer 3-4 models, all offering different factors such as forgiveness and stability. It could also include changing the shaft, of which we have hundreds to enable us to find the right specifications for you. We will also adjust the lie and length of a club to encourage better turf interaction and improved results. 

To ensure each and every customer is recommended clubs that best suit them, we offer over 10,000 head, shaft and grip combinations! Fortunately our team can narrow this down quickly!

As well as the brands of head we have a fantastic range of shafts from stock options to premium, inlcuding LA Golf, Graphite Design, Fujikura and many more.

Peterborough Club Fitting

Where many of our competitors charge for this service, we choose not too for one simple reason! 

IF YOU BUY WRONG, YOU’LL BUY TWICE!

Most golfers find it too easy to buy clubs straight off the shelf, however, all clubs off the shelf are standard specifications, and we are well aware no two golfers are the same. Customised clubs are going to give you performance gains, in fact, in 2022 our Trackman data shows a collective average of 21 yards gained with a custom fitted driver over their old clubs in our Peterborough studio.

So, we don’t want to charge and restrict any golfer from finding out their true specifications.

BOOK A FREE CUSTOM FITTING

THE BUILD CENTRE

Something we are incredibly proud of at AFGolfStore is our build centre. Located at our Peterborough store, our build service gives you the option to have your clubs built by us.

Although this service is about quality and care as well as peace of mind by ensuring the clubs you order are the exact same as the spec you were fitted for in our studio, we love giving our customers the option to guarantee their new clubs are delivered on time. 

Our builders are in constant communication with your fitter to ensure everything meets your expectations. We want to give you an experience unlike anything you’ve had before, that’s why our builders are trained and tested by the lead manufacturers to ensure our build tolerance is to standard.

HOW IT WORKS 

Once you’ve had a custom fitting, you will be given the option (should you choose to purchase) to have your clubs built in store. Our build team will:

  • Hand pick your club components
  • Prepare the shafts and cut to size
  • Ensure the swing weights are precise
  • Apply your chosen ferrules
  • Glue the heads to the shafts
  • Apply your chosen grips with the right amount of tape layers
  • Loft & Lie adjustments are carried out
  • Ferrules are buffed down to a smooth edge
  • Shaft labels are applied
  • Clubs are cleaned to shine
  • We finally box your clubs carefully, ready for delivery

Most importantly you will be kept up to speed with your clubs development.

We also offer this service to customers not requiring a custom fitting , who are aware of the clubs they need. Our RetroFit service also allows you to have your current set re-fitted with any adjustments being made in the build centre, including new shafts, paint upgrades and more. 

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VISIT US

So if you’re looking for a golfing experience where you can feel like the pro’s, then head to Yaxley, where we will happily welcome you to Peterborough’s biggest golf store, fitting and build centre! 

LOCATE US

BOOK YOUR NEXT APPOINTMENT