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Welcome To Peterborough’s Biggest Golf Store

Welcome to Peterborough’s biggest golf store, located in Yaxley near some of Peterborough’s finest courses, such as Peterborough Milton Golf Club or Elton Furze Golf Club. We offer everything a golfer could need with the biggest names in golf clubs, clothing, shoes and accessories.

However, what we have fast become renowned for is our custom fit to build service. A unique service that see’s the entire process of your new golf clubs completed in store. 

THE STORE

Located in the Eagle Business Park in Yaxley, our 1200 sqf store is fully equipped with a large clothing area with some of golfs leading brands including, J.Lindeberg, Nike, Under Armour, Adidas, Ping, FootJoy, Skechers, RLX and Ralph Lauren.

We also have fully stocked club stands from the major 6 brands on tour including, Titleist, Taylormade, Callaway, Ping, Cobra and Mizuno. Most Importantly though, we have a superb team of club fitters, coaches and builders who are on hand to give you a great golfing experience. 

From helping you find the perfect item of clothing for the course or a lesson to get your game in shape, our team are ready to help you.

From left to right we have store manager, coach and club fitter, Jason Boast. Adam Lewarne, coach and club fitter along with the build tea, Lewis Daff and Jack Yetton from the AFGolf Build Centre. 

CUSTOM FITTING

One of the areas we’ve become most recognised in Peterborough for is our custom fitting experience. 

A FREE 60 or 90 minute session that allows us to understand your specification, recommend and customise new clubs to your game. The process includes hitting golf balls into an indoor swing studio simulator, operated with a Trackman radar. Once hit, the radar will immediately show data surrounding the balls performance and certain club characteristics.

With this data our expert fitting team can understand what actions to take to customise new clubs to suit your game. This can include the head model of which each brand offer 3-4 models, all offering different factors such as forgiveness and stability. It could also include changing the shaft, of which we have hundreds to enable us to find the right specifications for you. We will also adjust the lie and length of a club to encourage better turf interaction and improved results. 

To ensure each and every customer is recommended clubs that best suit them, we offer over 10,000 head, shaft and grip combinations! Fortunately our team can narrow this down quickly!

As well as the brands of head we have a fantastic range of shafts from stock options to premium, inlcuding LA Golf, Graphite Design, Fujikura and many more.

Peterborough Club Fitting

Where many of our competitors charge for this service, we choose not too for one simple reason! 

IF YOU BUY WRONG, YOU’LL BUY TWICE!

Most golfers find it too easy to buy clubs straight off the shelf, however, all clubs off the shelf are standard specifications, and we are well aware no two golfers are the same. Customised clubs are going to give you performance gains, in fact, in 2022 our Trackman data shows a collective average of 21 yards gained with a custom fitted driver over their old clubs in our Peterborough studio.

So, we don’t want to charge and restrict any golfer from finding out their true specifications.

THE BUILD CENTRE

Something we are incredibly proud of at AFGolfStore is our build centre. Located at our Peterborough store, our build service gives you the option to have your clubs built by us.

Although this service is about quality and care as well as peace of mind by ensuring the clubs you order are the exact same as the spec you were fitted for in our studio, we love giving our customers the option to guarantee their new clubs are delivered on time. 

Our builders are in constant communication with your fitter to ensure everything meets your expectations. We want to give you an experience unlike anything you’ve had before, that’s why our builders are trained and tested by the lead manufacturers to ensure our build tolerance is to standard.

HOW IT WORKS 

Once you’ve had a custom fitting, you will be given the option (should you choose to purchase) to have your clubs built in store. Our build team will:

Most importantly you will be kept up to speed with your clubs development.

We also offer this service to customers not requiring a custom fitting , who are aware of the clubs they need. Our RetroFit service also allows you to have your current set re-fitted with any adjustments being made in the build centre, including new shafts, paint upgrades and more. 

VISIT US

So if you’re looking for a golfing experience where you can feel like the pro’s, then head to Yaxley, where we will happily welcome you to Peterborough’s biggest golf store, fitting and build centre! 

BOOK YOUR NEXT APPOINTMENT

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Meet The 2022 Toulon Range From Odyssey Golf

Odyssey, the number one putter in golf, in 2016 released the Toulon range, which has since become their premium putter. The 2022 model is now out and available in AFGolfStore for FREE fittings and WOW, it is a great looking putter.

“Toulon Design putters are developed with an obsessive attention to detail, exacting precision, and Tour-proven performance. They’re meticulously crafted to be the best milled putters in the world.” ~ Odyssey Golf

Toulon Models

Toulon comes with the following options:

  • Daytona Beach
  • Le Mans
  • Chicago
  • Madison
  • Las Vegas DB
  • Las Vegas H4.5
  • San Diego
  • Atlanta
  • Memphis

Each putter offering a different style, shape and weight type to suit the customers stroke and preference.

“I LOVED THE DAYTONA BEACH DESIGN FROM THE MOMENT I SAW IT. AND WHEN I HIT THE FIRST PUTT IT WENT STRAIGHT INTO THE BAG. THE FEEL IS SO PURE. THE REST, AS THEY SAY, IS HISTORY.” ~ Danny Willett

Toulon Range Putter Features

So, what makes the Toulon range, Odyssey’s most premium putter? Well, let’s start with the face, they use Deep Diamond Groove Mill Pattern. This is deep full face grooves, which are designed to control sound and feel by channeling vibration. The face also features a medium depth double fly cut to enhance forward roll and feel. With this precise attention to detail,  this is the most consistent and best-rolling Toulon Design ever.

The Midnight Black Finish is stunning! Toulon Design is widely recognised for its premium look and construction and the black finish helps the putter stand out on tour!

Every Toulon Design putter comes with an Adjustable Weighting System in the form of the new two split-weight design that moves the weights forward, and toward the toe and heel. The positioning improves the inertia of the head, while also improving the consistency of impact ratio and forward roll. All of this leads to speed consistency and a high level of performance.

Innovative multi-material shaft saves 40 grams of weight, which is redistributed to the head and grip end of the putter. Stroke Lab Weighting completely rebalances the putter for improved tempo and consistency in the stroke, and this major-winning technology continues to dominate on Tours around the world.

Our Verdict

There is no denying this is a special bit of kit! A solid feel off the face with weight that will help the most inconsistent players when it comes to distance control and speed around the greens.

WATCH | Take a look at our review of the Toulon Putters. 

FREE FITTINGS | Want to try the Toulon Design out yourself? Visit your local AFGolfStore or Book a FREE fitting HERE

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Scottie Scheffler’s 2022 Masters Winning WITB

A week on from a memorable Masters, we look at Scottie Scheffler’s 2022 Masters Winning WITB. A week of many talking points has passed since Scottie Scheffler donned the Green Jacket for his first time, and on current form, you would suggest it’s the first of many!

What was your favourite moment of the weekend? There are so many to choose from including the return of Tiger Woods! Another come back, only this time he didn’t need a victory to capture the hearts of his fans. To see him just playing again after a horrible accident last year left us wondering if we’d ever see the Sunday red shirt again! Perhaps you enjoyed the incredible display from Rory on Sunday? It has got us excited about a potential return to form! However, whatever your favourite moment was, one man stole the show, with what looked like an effortless display of golf all weekend long. You must be good if you can 4 putt the last to claim your first Major win. So with that in mind, let’s look at what equipment helped Scottie to his 4th win in only 6 starts in 2022.

Whats In The Bag

Driver: TaylorMade Stealth Plus (8 degrees @7.5)
Shaft: Fujikura Ventus Black 7 X

Hitting 43 / 56 fairways over 4 days is a must around Augusta. Everyone knows Augusta for the greens, but positioning yourself on the green starts by having the right shot in… preferably off the fairway!

3-wood: TaylorMade Stealth Plus (16.5 degrees @15)
Shaft: Fujikura Ventus Black 8 X

Utility: Srixon Z U85 (3)
Shaft: Nippon Pro Modus3 Hybrid Tour X

Irons: Srixon ZU85 (4), TaylorMade P7TW (5-PW)
Shaft: True Temper Dynamic Gold Tour Issue X100

49 / 72 greens hit over the 4 days, which was 11% higher than the field average!

Wedges: Titleist Vokey Design SM8 (50-12F, 56-14F, 60-06K)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: Scotty Cameron Special Select Timeless Tour type GSS Prototype

Putting average of 1.53 putts per hole, which was 5th on the list of players.

Based on the weekend stats, Scottie was the most steady players across the board. He found the least amount of trouble and looked in control of his game, mindset and clubs all weekend.

So, that’s another win for Scottie and another win for the TaylorMade Stealth driver this season. If you are looking for equipment that you can rely on under pressure, then we have the perfect solution for you. FREE CUSTOM FITTING

Book for FREE at your local AFGolfStore.

Locations

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AFGolfStore’s Masters Club Fitting Weekend

This years Masters is less than a week away and the excitement for the first Major of the year is growing! To celebrate we are running our first, AFGolf Store’s Masters Club Fitting Weekend!

I know what you’re thinking, AFGolf Store offers FREE club fitting every day of the week, so why is this so special! Well, the answer is simple, everyone who books a fitting with us from the 7th – 10th April will also receive a FREE sleeve of Taylormade TP5 golf balls. That’s a FREE fitting and FREE golf balls, all because, we love the Masters and want to enjoy it with you.

Where Is It Taking Place?

We have three stores at AFGolf Store with availability at each one:

Cambridge: Located at Kingsway Golf Centre near Royston, this is our only on course site with our fitting studio offering outdoor hitting onto the range. With the use of Trackman.

Peterborough: Located on the Eagle Business Park in Yaxley, this indoor store offers a state of the art indoor studio with Trackman4.

Milton Keynes: Located on the Granby estate in Bletchley, this indoor store offers a state of the art indoor studio with Trackman4.

All 3 stores are open 7 days a week with FREE fittings offered by our expert fitting team. Find our locations here.

 

What Is Involved?

Our fitting slots for this Masters weekend are all one hour slots. Upon advanced booking we will ask what you’d like to be fitted for, ensuring you get the fit you need. We can offer the following:

  • Driver
  • Woods
  • Irons
  • Wedges
  • Putter

Our fitting kits include all the latest models from the 6 leading brands on tour:

  • Taylormade
  • Callaway
  • Titleist
  • Cobra
  • Mizuno
  • Ping

And we can offer the following putters in all the latest models:

  • Scotty Cameron
  • SIK
  • Odyssey
  • Taylormade
  • Ping
  • Cobra

You will be greeted by your club fitter, who will find performance gains for you with the suitable equipment. Following the fitting you will receive a FREE sleeve of TP5 golf balls.

How Do I Book?

Spaces are limited in each store, so be quick. Its from the 7th-10th only! You can book in your local store with a member of staff or click here.

We look forward to seeing you soon and discussing this years Masters with you!

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Our Doors Are Open, AFGolfStore Has Arrived In Milton Keynes

AFGolfStore Milton Keynes FREE club fitting

Our doors are open, AFGolfStore has arrived in Milton Keynes.

A 4500sqf store that we believe offers every golfer something to help their game, whether it be a new style to look good on the course or a golf swing to match. Our team are ready to help you take your game to the next level.

This blog is an insight into our new venue, from where we are located and how we can help the golfers of Milton Keynes and beyond improve their golf.

Located in Bletchley, we are 200 yards across from Stadium MK in the Granby industrial park. Our indoor unit gives us the space to layout a spacious swing room, home to our Trackman system, which is used in every custom fitting and coaching session alongside our resident PGA Professional team.

Trackman is a tour preferred radar giving immediate feedback with ball and strike characteristics, making it very easy for us to identify your specifications, strengths and weaknesses allowing us to make swing changes or select the perfect new clubs for you.

Across from the swing room, you can find our putting green, with the same purpose, to improve your putting in a lesson or to identify the right putter in a fitting session with the use of SAM Putt Lab (the putting equivalent of Trackman).

Our fitting sessions are completely FREE as we believe all customers need to know their specifications to avoid getting the wrong clubs, which sadly happens all to often. Your expert fitter will work towards your needs, whether it be just a driver or the whole bag, stress testing a range of models to ensure we see performance gains with consistency. We have an unbiased approach to fitting so we can open your mind up to a range of models that give you the best results, not just your favourite brand!

We fit with and stock the leading brands in golf equipment including:

With all the latest models available for you to try. If you find clubs that work for you, depending on the brand and model, there may be the opportunity to skip the wait on your clubs being ordered and delivered, and instead guarantee them faster and built by us in our AFGolf Build Centre, located in our Peterborough store.

However, if new clubs isn’t your reason for visiting us, you will be excited to see our huge retail area offering your favourite brands in apparel, shoes, hardware and accessories.

We even have the largest ladies golf clothing area in Milton Keynes. We stock the following: (L = also available in ladies)

  • Lindeberg (L)
  • Adidas (L)
  • BOSS
  • Under Armour
  • Galvin Green (L)
  • PING (L)
  • Ralph Lauren
  • Footjoy – Ladies Only
  • Swing Out Sister – Ladies Only
  • Castore
  • Puma

We aim to stock a wide variety of styles and colours to ensure all of our customers can find something they like.

AFGolfStore are driven to offer the best in customer service and give every golfer a chance to better their game when visiting us. Our aim is to get to know all the local golfers and establish ourselves as part of the community, supporting golf events where we can.

If you are looking for honest advice, FREE fitting, coaching or just a shop experience that will leave you spoilt for choice then we look forward to welcoming you to AFGolfStore Milton Keynes in the near future.

Visit us: 9 Peverel Drive, Bletchley, Milton Keynes. MK11NL. Check out our opening times here.

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Why Is Our Custom Fitting Service FREE At AFGolfStore

CUSTOM FITTING - CAMBRIDGE

At AFGolfStore we offer a range of services that we believe will help all golfers play their best. Golf lessons, honest advice and support, a wide retail selection fulfilling the needs of every golfer and of course our free custom fitting service.

The latter is a huge part of who we are, it helps our staff engage with customers and really become a part of their journey to better golf. In this blog we are going to explain why we don’t charge for our custom fit service.

CUSTOM FITTING PETERBOROUGH

Our custom fitting service is available over all of our sites and we strive to ensure our service in each store. Our fitting rooms come equipped with the following:

 

  • Trackman4 – The tour choice in radars when identifying key data from club and ball. Trackman helps us understand our customers specifications when looking to make technical changes or become equipped with new clubs.
  • A huge range of club choices and models. With access to all the leading brands and models in our studios, you will have no problem finding the right club for you.
  • Extensive choice in shaft and grips.
  • Indoor putting green with SAM PuttLab. A similar concept in Trackman for putting.
  • Most importantly, a friendly, honest member of our staff.

 

We take you on a journey to help you find the right clubs in an unbiased, honest manner. With so many in the industry charging for such a service with access to great technology, why don’t we charge?

We have 5 key reasons why we offer this service for FREE, all centred around our beliefs that everyone needs to be fitted when looking to get new clubs.

 

  1. KNOW YOUR SPEC! We cannot stress enough that everyone is different, from size to how you swing a club, so how can anyone be certain a set of clubs straight off the rack is correct for them? In some cases, they may well be correct, but we can only be sure by getting to know your swing characteristics and ensuring we know what clubs suit your game.
  2. RELATIONSHIP! It is important to our staff that we build a relationship with our customers. Buying a set of clubs is a big decision and we want to give our customers peace of mind that they have a contact point should they need advice or further information. Getting to know our customers allows us to ensure they are getting the equipment that will have performance gains in their game.
  3. TRUST! By giving unbiased, honest feedback we believe we can gain trust from our customers reassuring them that we are in this journey together and want you to have the right clubs.
  4. EDUCATION! Having a FREE service will encourage more people to take it. This gives us the chance to educate our customers and help them understand the game better. This is a huge factor when getting clubs, you must know what you’re purchasing.
  5. CUSTOMER SATISFACTION! We know that by having a fitting you will get the clubs perfect for your game. This will give our customers so much more satisfaction than gambling on a new set of clubs when coming to our stores.

Contact AFGolf Store Cambridge, Milton Keynes, Peterborough

So, if you are thinking of getting new clubs, but unsure where to begin, talk to us and get a FREE fitting. They are available 7 days a week with no obligation. However, we promise to give you a great experience that will educate you and leave you satisfied that you’ve found the right equipment to further your game.

Check out availability for FREE custom fitting here.

Check out our FREE experience demo days hosted by AFGolfStore, operated by brand suppliers.

WATCH | We also offer gap testings to support our custom fitting. Watch the video here