Custom Fitting is the process that we undertake to ensure that each customer has the most suitable golf clubs for their game.

This includes a simple process from analysing your current clubs relative to your golfing ability, ensuring we meet the needs of ball flight changes that you are searching for an making sure that we fit inside your budget.

The process can take between 1 and 2 hours depending on the amount of clubs you are looking to upgrade. Our team of trained club fitters are tasked to make sure you walk away from a fitting not only happy with the choices and selection but an understanding why the selected products are suitable for you.

Find your Local AFGolf Fitting Here


There are many parameters that our technology can measure. When looking at Trackman data we use different numbers for when we are fitting drivers to irons but some are important regardless of club.

These include:

  • Ball Speed
  • Clubhead Speed
  • Smash Factor
  • Spin Rate
  • Launch Angle
  • Land Angle

We also measure elements such as centredness of strike, lie angle and much more.

Grip size is also an important measurement and check that carry out for every golf in a fitting.

The team are always on hand to walk you through the custom fit process and what it entails. You can also listen to our Head of Retail discuss his thoughts on Custom Fit in this Facebook Live Video.