State of the Art Custom Fitting

SAM Putt Lab Putter Fitting

Golf Superstore

All the Leading Brands

Passionate about improving your game

Our main aim is to create a experience that will help you enjoy your golf more and play better. Whether that be through state of the art club fitting using Trackman and SAM Putt Lab or through giving a great range of clothing and shoes to look and feel the part.

Our team of 12 PGA Professionals, coaches and Sales staff are here to make sure you receive top class service and the most competitive prices. 

So if your looking for a golf store and academy with a difference and staff that care then why not give us a visit. 

Taylor Made Premium Club Fitters

Callaway Premium Fitting Partner

Titleist Preferred Partner

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Kingsway Superstore

Kingsway Golf Centre

Cambridge Road



Mon - Fri, 8am - 9pm
Saturday, 8am - 6pm
Sunday, 8am - 6pm



The best fitting I've have. Would 100% go back. Great knowledge of equipment and speaking with customer to find out what they are looking for. Brilliant..

Gav Armitage

More than a store! An experience that can be enjoyed by every golfer! From beginner through to elite, from juniors to ladies. There is something for everyone. An incredible state of the art custom fitting studio and repairs bar! A fully stocked shop and a team of enthusiastic professionals ready to help your game. The perfect solution for your golf.s.

Chris H

I recently visited AF Golf Store & Academy @ Melbourne. An outstanding store with a full range of clubs from all the major manufactures & stocking a full range of apparel & accessories. Excellent full fitting capabilities for all the major manufacturers utilising the latest technologies with even more facilities under construction. An extensive learning & coaching staff catering for golfers of all ages and capabilities. a MUST visit...

David Gohery

I’ve been dealing with Alan, Olly and Dean for years, they’re friendly and welcoming, know their golf, always offer a great service, good deals on equipment and are willing to go the extra mile. You won’t be disappointed.

Steve Power

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