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LA Golf At The Masters

It’s been a busy start to the season at AFGolfStore with a lot of new clubs being build through our build centre. One particular shaft has taken us by storm. The LA Golf shafts have been extremely popular and proved to perform superbly well in our fitting studios. And with the first Major of 2023, we’re excited to see LA Golf at the Masters. 

LA Golf have announced that in this weeks 2023 Masters they will have 4 players using their shafts including 4 LIV players:

  • Sergio Garcia
  • Dustin Johnson
  • Bryson DeChambeau
  • Pat Perez

“LA Golf designs, develops, and manufactures performance-driven and technologically advanced shafts in partnership with some of the top players in the game. They leverage the world’s best players in the development process to pass along their feedback directly to you.”

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LA GOLF SHAFTS TECHNOLOGY

Whether you are a high handicap or a scratch golfer, our LA Golf proprietary shaft designs allow you to be more athletic and less mechanical. Status Quo conventional wisdom has always said to swing smooth to hit it straight, but we have a message for everyone from LA Golf, Swing Harder.

LA Golf shafts have been incredibly popular at AFGolfStore with many irons fits finding their shafts the best suited to the golfer. At our Peterborough Build Centre we can install these shafts into any of the heads available within our build service. 

TRY THEM FOR YOURSELF IN A FREE CUSTOM FITTING

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Introducing Ping G430 Drivers. Go Farther. Faster.

The next generation of speed is here with their biggest jump in the speed-inducing driver. Introducing Ping G430 Drivers. Go Farther. Faster.

The first week on tour saw record numbers with the new G430 driver, especially in ball speeds, giving their tour staff players to make the transition to the latest model. 

As well as their distance gains, Ping also believe their G430 range of drivers remain unequalled for forgiveness. More distance and unrivalled forgiveness are certainly going to be attractive statements for golfers in 2023.

Following on from the previous models, the G430 keeps 3 heads in the line with the MAX (draw bias) the SFT (Straight flight technology) and LST (Low spin technology).

the top high-speed drivers of 2023

The Technology

Optimised T9S+ Forged Face 

A shallower, variable-thickness face is thinner for generating faster ball speed for our biggest distance gains to date. 

Carbonfly Wrap

Exclusive to the 440cc LST is Carbonfly Wrap, a lightweight composite that covers the crown and wraps into the heel and toe sections of the skirt to save weight and lower the CG for more ball speed and higher MOI.

Sound Engineering 

A new internal rib structure and increased curvature of the crown, skirt and sole fine-tunes clubbed frequencies to produce a desirable sound and impact experience. 

Spinsistency

Contributing to the added ball speed is a variable roll radius that improves performance across the T9S+ forged face by reducing spin, resulting in faster speeds that generate consistently longer drives. 

CG Shifters

In the MAX, a 25-gram, high-density tungsten backweight influences shot shape ±8 yards between Draw, Neutral and Fade settings. The LST (low spin) model provides ±7 yards of movement from a 22-gram tungsten weight in the three settings.

Straight Flight Technology

New to the SFT head is a moveable, 22-gram, tungsten backweight that positions the CG to deliver 13 yards of right-to-left shot bend in the Draw setting and another 7 yards in the Draw+ (20 yards total).

Forgiving Heads

Each of the models is engineered to ensure added distance and forgiveness for a variety of skill levels. The MAX (460cc) is the most forgiving and fits the widest range of golfers with three loft options (9°, 10.5°, 12°). The SFT (460cc) produces right-to-left shot correction in one loft (10.5°). At 440cc, the smaller tour-style LST is available in 9° and 10.5° lofts and best fits faster swing speeds.

Adjust Loft  & Lie

To customise ball flight, Trajectory Tuning 2.0 utilizes a lightweight, aerodynamic hosel sleeve that provides eight positions, adjusting for loft (±1.5°) and lie (up to 3° flatter than std.).

G430 High launch Build

In comparison testing, slower-swing-speed golfers gained an average of nine yards off the tee from faster ball speed generated by the lighter system weight of the HL custom build (11g backweight, lightweight PING ALTA Quick shaft, Lamkin UTx grip). Available in the MAX and SFT only.

 

Be The First To Try It

PING Fitting Events

Cambridge – 12th January 

Milton Keynes – 13th January 

Peterborough – 20th January 

BOOK HERE:

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The NEW Callaway PARADYM Series Is Here. With Unparalleled Distance, Unmatched Feel and Increased Performance.

It’s a new year and a new season, so it would only be fitting if there were some new clubs to talk about… and we are very excited to talk about these. The new Paradym series from Callaway is here.

In this launch we are being spoiled! 3 new drivers, 3 new fairways, 2 new hybrids and 2 irons models to sink our teeth into!

In this short blog we will highlight what to expect in this years Callaway launch along with when you can begin to test it. 

DRIVERS

“To create a new paradigm for golfers, Callaway have reimagined how a driver is built from the ground up. This is a complete shift in performance, with a design that radically breaks the trade-off between incredible distance and exceptional forgiveness. The Paradym Shift Construction features an industry-first 360 Carbon Chassis that eliminates titanium from the body, so they can push weight and stability to the limit.

The driver comes in 3 head models:

  • Paradym Driver
  • Paradym X Driver
  • Paradym Triple Diamond Driver

3 Drivers that vary based on the player. From more forgiveness and draw bias capabilities in the X to lower spin and maximum workability in the Triple Diamond.

The drivers look incredible from a design aspect with the blending blue chassis representing the forging carbon effect.

FAIRWAYS

“To create a true breakthrough in performance, Callaway’s engineers have reimagined how a fairway wood is constructed. For golfers, it’s a total Paradym shift in distance and forgiveness. This completely new construction eliminates weight from the body and repositions it for unprecedented gains in speed and MOI. Plus, every model has been uniquely designed with a specific player in mind to fully maximize their performance”.

The Fairway comes in 3 models.

  • Paradym Fairway
  • Paradym X Fairway
  • Paradym Triple Diamond Fairway

From weight changes to change in technology there will be a fairway to suit all players, from those seeking more forgiveness trying to correct a weak shot pattern to the better players looking to control spin and take control of the course by moving the ball on demand.

Whatever the outcome, all golfers will enjoy the increase distance with batwing technology.

HYBRIDS

“Paradym Hybrids are redefining how golfers approach their long game. With the Paradym Shift Construction, the Cutwave Sole design improves the club’s performance through the turf, making this the most versatile hybrid Callaway have ever made. And now they’ve adapted the best speed technologies from fairway woods and implemented them into hybrids for maximum distance”.

The Hybrid comes in 2 models.

  • Paradym Hybrid
  • Paradym X Hybrid

Enjoy forgiveness features and an adjustable hosel to personalise this hybrid to your game. 

IRONS

“Distance irons are obviously long, but discerning players also want an exceptionally high level of feel. So why not have both in one club? The Paradym Shift Construction combines a Forged 455 Face with the all-new Speed Frame, giving you get the best of both worlds”.

The irons come in 2 head models:

  • Paradym Irons
  • Paradym X Irons

A solid iron design varying from a players thinner top line look to a thicker edge promoting forgiveness. With AI designed forged 455 face cup, these irons boast unmatched feel and performance

KEY DATES

From Friday 20th January we will be offering our full fitting service at all of our stores! 

On Friday 20th we will also offer #FirstHitFriday – giving you the chance to come in store and give it a go! We will even have some prizes for you to try and win! 

FREE CALLAWAY FITTING EVENT CAMBRIDGE

FREE CALLAWAY FITTING EVENT MILTON KEYNES

FREE CALLAWAY FITTING EVENT PETERBOROUGH

DID YOU KNOW

In our Peterborough build centre we will be offering Paradym as in store build option! Talk to our team today! 

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Taylormade’s NEW 2023 P7 Series Irons Are Here

With only 3 weeks until Christmas, the idea of new golf club launches are usually put on hold until the New Year. However, this year we’ve been treated early! Introducing the NEW P7 Series irons from Taylormade! 

Including the upgraded P770, P7MB and P7MC. All three irons are now available for a FREE custom fitting before Christmas, with the release to store in January. 

Let’s learn about the new irons below.

Let’s begin with the anticipated P770 iron. The former model was designed to pack more ball speed and forgiveness in a slimmer, more attractive looking iron than the P790. 

This years model has been improved further to increase launch with the longer irons. 

With a switch in centre of gravity placement for long and short irons we will now see the longer irons launch a lot easier. 

2023 P770

FORGED HOLLOW BODY CONSTRUCTION

The forged hollow body construction gives golfers the best of both worlds; beauty
and performance. A soft 8620 carbon steel body is paired with an incredibly thin

forged 4140 steel face and Thru-Slot Speed Pocket™ for a design that is fast,

flexible and forgiving even in a compact head shape.

 

FLTD CG

FLTD CG strategically positions the centre of gravity (CG) the lowest in the long irons and progressively shifts higher throughout the set. Using up to 46g of tungsten, FLTD CG is designed to provide players with improved launch and playability in long irons and increase spin in the scoring irons.

SPEEDFOAM AIR

All new SpeedFoam Air is 69% less dense than its predecessor, creating mass savings that is redistributed to improve performance. SpeedFoam Air dampens vibrations for exquisite sound and feel while delivering a fast, flexible face.

TOUR-INSPIRED SHAPING

Featuring elegant refinements, including less offset in the long irons, the new P•770
is designed to fit the eye of a more discerning player with visual cues including a thin
topline, less offset, and shorter blade length when compared to the P•790.

THRU-SLOT SPEED POCKET

The Thru-Slot Speed Pocket™ provides increased face flexibility while preserving ball speed and distance on low face strikes.

2023 P7MB

TOUR-INSPIRED SHAPING

Direct input from Tour inspired the new shape of P7MB, crafted for ultimate workability. The new design uses a shorter blade length, narrower sole width, and progressive offset design.

FACETED MUSCLE BACK GEOMETRY

A seamless blend of traditional muscle back iron performance with a contemporary look and design.

The updated back bar now uses symmetrical geometry to create a timeless look both in the playing position and in the bag.

COMPACT GRAIN FORGING

1025 carbon steel is 5X forged using a 2,000-ton press engineered to produce a tighter, more compact grain structure with fewer defects. It is designed to provide the most solid, consistent feel possible.

MACHINED FACE & GROOVES

Precision is paramount. Machining the face ensures precision and quality with our most
aggressive MX9 score line geometry for exacting shot making.

2023 P7MC

With precision playability and a hint of forgiveness, P·7MC caters to the game’s best ball strikers. These irons will celebrate all the work you’ve put in to get to this point and be the perfect tool for the continued grind.

FORGING TOWARDS PERFECTION

TaylorMade’s Compact Grain Forging™ process uses 2,000 tons of pressure, more than double the industry standard.

The additional force gives us precision control at a micro level and produces a tighter grain structure, creating the best possible feel.

INSPIRED BY TOUR

The tour-inspired P·7MC™ fits the eye of discerning players. With minimal offset and perimeter weighting, this classically shaped iron delivers the ultimate in control and precision with a hint of forgiveness.

REFINED CRAFTSMANSHIP

Compact Grain Forging delivers a refined composition inside and out. The sophisticated craftsmanship comes to life with a satin finish and forged “Metal-T” within the cavity back, creating the unmistakable aesthetic of a premium TaylorMade iron.

The range of irons are now available in all of our fitting studios at AFGolfStore. We are located in Cambridge, Peterborough and Milton Keynes. 

They will be available in stores for sale from January 20th, but you can be fitted from TODAY! 

From January our build centre will also be able to build them in house to give you the complete AFGolfStore fit to build experience. 

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Christmas At AFGolfStore Milton Keynes

Christmas At AFGolfStore Milton Keynes has started and our team are ready for a busy festive period helping golfers and shoppers alike prepare for the big day.

Whether it be shopping for gifts or seeking improvements, we have you covered. 

Let us take you on a tour of the store and see what we have in place to help you with your golfing needs this December. 

If you watch our promotional video, you will notice our store comes fully equipped with all the up to date clothing, shoes and golf equipment from leading brands in the game. 

However, our main passion is for improving your golf by ensuring you have the right golf clubs. 

Thats why you will find that we stock clubs from the leading names in golf including:

  • Titleist
  • Taylormade
  • Callaway
  • Ping 
  • Mizuno
  • Cobra
  • Wilson
  • Lynx

And more importantly we offer a FREE custom fitting service in our state of the art indoor trackman studio, where we have a HUGE fitting selection of golf clubs with over 10,000 head, shaft and grip combinations from leading names. 

We don’t charge to ensure everyone find clubs that are right for them! We are only interested in improving performance and that’s why we are’nt brand bias! 

We have a huge selection men and women’s clothing in store, in fact our ladies section within the store is one of the UK’s largest dedicated women’s clothing areas. 

You can enjoy names such as, Ralph Lauren & RLX, J.Lindeberg, Galvin Green, Adidas, Under Armour, Nike, Ping, FootJoy, Swing Out Sister and more as well as Skechers to add to the footwear options. 

With three stores, we can also offer a click and collect service, so if we have an item in another store that you can’t find in Milton Keynes, we can have it transferred to store for you. 

Our team are on hand 6 days a week, Monday to Saturday. We offer golf lessons which can make the perfect gift to help a loved one improve for 2023’s season or a gift voucher to help them spend on something they need. 

Whatever you are looking for, whether it be a stocking filler, a new set of clubs or just support with your game, we are here to help. 

From The Team Here At AFGolftore Milton Keynes, We Wish You A Merry Christmas! 

 

9 Peverel Drive
Bletchley,
Milton Keynes
MK1 1NL

Tel:  01908 476177

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AFGolfStore Christmas Gift Ideas

The big day is coming and the time to help the golfer in your life is now, so we are here to help with some  AFGolfStore Christmas gift ideas.

In this weeks blog we are going help your with some great gift ideas to suit every golfer, from stocking fillers to the gifts that show you truly care about their improvement. So let’s begin…

Number one has to be lessons. Every golfer wants to improve so why not help them fix that slice or hit those drives further than ever. Our coaching teams at each store offer individual 30 or 60 minute lessons or a package to aid them through long term performance. This Christmas we have 4 x 30 minute lessons for only £129! 

Individual Golf Lessons

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For those looking to get something small, stocking fillers are the perfect way to go and we have hundreds to choose from.

Golf balls, gloves, towels, socks, hats and plenty of accessories that every golfer needs in their bag.

We offer multi-buy offers on all balls and gloves, so you may even get more for your money this Christmas! 

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A NO BRAINER! The gift card is perfect for anyone not knowing what to get, after all every golfer has a particular taste.

So to put the choice in the golfers hand, choose a gift card. From £10 to anything you want to put on. 

You can purchase in store or online! 

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Want to buy the perfect gift? Then we have a fantastic range of trolleys and bags to help you put a smile on that special someone’s face this Christmas. 

All stores are fully stocked and we have a selection online too. 

If they know what they want, then we can help you select the correct gift! 

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The ultimate gift this Christmas is new golf clubs! 

Whether it be irons, a driver or a range of clubs we can offer a great experience.

Starting with a FREE custom fitting to find out the perfect clubs to suit, we can then offer an in store build service to ensure your clubs are built to spec and are delivered ahead of the big day. 

An experience they will love! 

Our gift ideas could go on and on. We have so much more to offer including our fantastic clothing ranges from golfs leading brands including:

  • Nike
  • J.Lindeberg
  • Under Armour
  • Adidas
  • Galvin Green
  • Ralph Lauren & RLX
  • PING
  • FootJoy
  • Swing Out Sister

And more! Shoes and accessories for all conditions! We have three stores to choose from, visit us in Peterborough, Milton Keynes or Cambridge.

LOCATE OUR STORES

Cambridge | Milton Keynes | Peterborough
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Golf’s First Customisable Putter Shaft

At AFGolfStore we are all about customising your game! From our FREE custom fitting service which will find the perfect clubs to match your specifications to adding the personal touches that make your game unique, from the right grip to your name stamped on your wedges! 

We strive to offer our customers everything they need to make their game stand out on the course. In recent times we’ve been pleased to launch our premium shaft options which include Graphite Design and LA Golf as well as many more, but now there is an answer for your putter too! 

Golf’s first customisable putter shaft which not only looks great but boasts beneficial performance gains too. 

BGT CARBON STABILITY SHAFT

The stability shaft from BGT is the only shaft that can be installed into any putter, giving every golfer the chance to add more stability to every putting without buying a new putter.

It’s completely customisable as you can select the length, tip size and connector colour. BGT even have different models offering different styles. 

At the AFGolf build centre we can have this shaft available within 3 working days with the opportunity to have it fit in store or to self install. 

THE SPECIFICATIONS

  • Advanced Materials Integration,™ patented technology that delivers the face square at impact and is available only from BGT.

  • Carbon weave for playability refinement and improved feel.

  • Change your loft, lie, length, balance, grip… even the site lines.

  • Customize your shaft with 4 connector options and 2 tip finishes.

  • Fits all putters, regardless of brand or bend profile—straight, single or double bends and it’s easy to install.

  • 1 degree of torque, so your putter face remains square at impact to deliver consistent, accurate putts that roll straight every time.

OUR VERDICT

BGT state that 99% of users have said they prefer it to a standard steel shaft, so we wanted to test it for ourselves. 

Fitted into an Odyssey #7 with a double bend neck, the install was EASY! The old shaft is cut at around 9 inches above the head and the stability shaft sits over the old shaft by approx 2 inches.

 After the glue set we were good to go.

The first note was the weight of the putter. The putter immediately felt a little heavier and more sturdy / balanced at address. With a lighter putter I definitely lose control with my stroke, especially on the longer putts.

The stability shaft offers only 1º of talk, which is essentially nothing with a putter. With no face deflection / obvious twisting the putter became noticeably  solid from outside 20 foot. Dispersion was cleaner with a consistent roll and outcome. In comparison, the Odyssey #7 before hand was offering a more scattered outcome, and even though it was all a matter of inches, I definitely feel I have a chance of holing putts from a longer range now. 

It looks great but is a lot wider than a regular shaft so that is all a matter of opinion. If you are looking for a more stable putting stroke then this is definitely a great option which can be played almost immediately at AFGolfStore.

BOOK A FREE CUSTOM FITTING

FOR ORDERS, CONTACT US