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Arnold Palmer Invitational 2024

One of the highly anticipated events on the golfing calendar is set to commence with the Arnold Palmer Invitational. 

Scottie Scheffler heads in as favourite but Rory Mcilroy will be pushing for his first win at BayHill after coming so close in 2023!

Kitayama Claims Victory in 2023

Kitayama entered the tournament with a solid performance record, but not necessarily as the favorite. Throughout the week, he displayed consistent play, carding controlled scores 

and avoiding major mistakes. This strategy proved effective as he navigated the challenges of Bay Hill’s iconic course.

A Tight Final Round

The final round was a nail-biter. Kitayama found himself in a three-way tie for the lead with Rory McIlroy and Harris English. Each golfer displayed moments of brilliance, but it was Kitayama who held his nerve down the stretch. A clutch birdie putt on the 17th hole proved to be the difference, giving him a one-shot advantage heading into the final hole.

Champion Crowned

Despite a valiant effort from McIlroy and English, Kitayama secured his first PGA Tour victory with a par on the 18th hole. The win marked a significant moment in his career, solidifying his position as a rising star in the sport.

Get Fit For Taylormade

Get custom fit for the NEW Qi10 product from Taylormade in a special V.I.P Tour Truck event at AFGolfStore Cambridge. A FREE Custom fitting experience followed by a tour of their DP World Tour truck. 

Looking Back at a Memorable Tournament

The 2023 Arnold Palmer Invitational offered a captivating display of golf. Beyond Kitayama’s triumph, the tournament saw impressive performances from veterans and young guns alike.

Here are some additional highlights:

  • Rory McIlroy’s near miss: McIlroy, a fan favoUrite and past champion, displayed flashes of brilliance but ultimately fell short in his quest for another victory at Bay Hill.
  • Harris English’s breakout performance: English, known for his consistent play, made a strong run for the title, showcasing his ability to compete with the best.
  • Young talent on display: Several young golfers impressed throughout the week, hinting at a bright future for the sport.

The 2023 Arnold Palmer Invitational served as another testament to the enduring legacy of Arnold Palmer. The tournament continues to honoUr “The King” while providing a platform for the next generation of golfers to shine. 2024 is set to be yet another classic! 

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Introducing the TaylorMade Qi10 Driver: A Quest for Inertia

Introducing the TaylorMade Qi10 Driver: A Quest for Inertia

A New Era of Stability

Taylormade has once again raised the bar with the launch of their latest driver, Introducing the TaylorMade Qi10 Driver: A Quest for Inertia

This year, they have moved away from the stealth name and introduced a driver that focuses on stability and control. I had the opportunity to sit down with Lee from Taylormade to learn all about this exciting new product.

What Does “Qi10” Stand For?

The term “Qi10” stands for “Quest for Inertia 10,000.”

This refers to the driver’s stability or moment of inertia (MOI). In simple terms, MOI is a measure of the clubhead’s resistance to twisting or rotating during off-centre strikes.

A higher MOI means greater stability, reducing the negative effects of mishits.

A Closer Look at the Models

The Taylormade Qi10 is available in three different models: the standard Qi10, the Qi10 LS, and the Qi10 Max. Each model caters to different player preferences and swing characteristics.

Standard Qi10

The standard Qi10 features a traditional head shape and offers forgiveness without sacrificing too much spin. It is an excellent choice for golfers who prefer a classic look and desire a forgiving driver.

Qi10 LS (Low Spin)

The Qi10 LS is designed for golfers with higher swing speeds and a desire for maximum ball speed. This model produces the fastest ball speed when struck in the centre of the face. However, it is the least forgiving option in the Qi10 line up. The LS model also features an adjustable weight that can be moved to the toe or heel for draw or fade bias.

Qi10 Max

The Qi10 Max is the most forgiving model in the line up and is geared towards golfers who prioritise accuracy and consistency. While it may not offer the same distance gains as the LS model, the Max driver provides ample forgiveness, helping golfers find more fairways and ultimately improve their scores.

CC: National Club Golfer. Tiger Woods with Qi10

Innovations in Face Technology

The Qi10 driver features a face made of 60 times carbon twist material, which provides excellent ball speed and durability. The new ledge system, where the face is housed, offers even better ball speed on off-centre hits and enhances overall durability. Taylormade has put a significant amount of research and 

development into the framing of the face, resulting in improved performance throughout the hitting area.

Shaft Options

Taylormade has partnered with renowned shaft manufacturers to offer a variety of options for the Qi10 driver. The Qi10 Ventus TR Blue model comes with Mitsubishi Chemical’s Tensei AV Limited shafts, available in blue and super low launch, low spin black. The Qi10 Max driver features the Speeder EVOLUTION IV TCS shaft, a collaboration between Taylormade and Fujikura. This shaft provides stability in the tip while offering a higher launch and forgiveness. Golfers can also choose the Diamana T Plus shaft for added stability and forgiveness.

Introducing the TaylorMade Qi10 Driver: A Quest for Inertia – The Verdict 

The Taylormade Qi10 driver is a game-changer in terms of stability and forgiveness. Whether you prefer the traditional look of the standard model, the speed and control of the LS model, or the maximum forgiveness of the Max model, Taylormade has you covered. With its innovative face technology and a wide range of shaft options, the Qi10 driver is sure to help golfers of all skill levels improve their performance on the course.

Thank you for reading our blog post on the Taylormade Qi10 driver. If you enjoyed this content, be sure to subscribe to our YouTube channel and share it with your golfing friends. Stay tuned for more exciting updates and reviews!

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Dylan Frittelli Comeback Story – Wins Bahrain Championship After Six-Year Drought

In an inspiring comeback story, South African Dylan Frittelli captured his first title in six years at the 2023 Bahrain Championship.

Frittelli started the final round with a two-shot lead but struggled midway through the round, making bogeys at the 7th and 12th to fall two-over par. For a player who missed 23 cuts last season on the PGA Tour, doubts may have crept in.

CC - Tom Dulat - BBC

But the gritty veteran found his resolve. Back-to-back birdies at the 13th and 14th holes sparked his revival. Another birdie at the 16th vaulted Frittelli to a one-under par 71 and a winning total of 13-under par.

“It’s been a long road the last five or six years since I left the DP World Tour,” reflected a joyful Frittelli post round. Last season he contemplated walking away from the game after a string of poor results.

Yet the support of family and friends motivated Frittelli to persevere. His mental toughness and unwavering focus ultimately paved the way for a storybook ending in Bahrain.

Frittelli held off challenges from Sweden’s Jesper Svensson and South African Zander Lombard, who finished tied for second at 11-under. Two more South Africans, Ockie Strydom and Frederic Lacroix, shared fourth place at 9-under.

This emotional triumph highlights Frittelli’s determination and resilience. After hitting rock bottom in 2022, he now relishes his return to the winner’s circle. It just goes to show, hard work and perseverance can help golfers overcome obstacles and achieve their dreams.

What's In Dylan's Bag...


Callaway Ai Smoke Triple Diamond Driver. 10.5º

Callaway Paradym Triple Diamond Driver. 13º & 18º

Callaway X Forged UT ’21 Utility. 22º

Callaway Apex TCB ’21 5-9iron, PW, AW & SW

Jaws MD5 Wedge 60º

Odyssey Ai One Milled Eleven T S Putter

Callaway Chrome Tour 360 Triple Track Ball

Frittelli’s comeback win is an inspiration for all golfers struggling with their games. His patience and persistence proves that triumph is still possible, even in the darkest moments.

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The New Cobra DarkSpeed Iron for 2024: A Game Improver Iron

Today, we’re excited to introduce the new Cobra DarkSpeed Iron for 2024. This iron is a game improver model, designed to enhance your performance on the golf course.

In this blog, we’ll take an in-depth look at the features and technologies that make this iron a standout choice for golfers of all skill levels.

The Hollow Body Construction

The DarkSpeed Iron features a full hollow body construction, which is a significant shift from its predecessor.

This construction style flows down the set, starting from the 4-iron and continuing to the wedges. The hollow body design allows for increased forgiveness and improved launch conditions, making it an excellent choice for golfers looking to maximise distance and accuracy.

Hot Face and Powershell Technology

Similar to the Cobra driver, the DarkSpeed Iron showcases advanced technologies such as the Hot Face and Powershell. The Hot Face technology provides a large sweet spot and promotes faster ball speeds, resulting in longer shots off the tee. The Powershell technology, on the other hand, enhances face flexion, allowing for a more responsive and powerful impact.

Thinner Face for Enhanced Flexion

One of the standout features of the DarkSpeed Iron is its 21% thinner face compared to the AeroJet model. This thinner face contributes to improved flexion, creating a faster reaction off the face and generating more distance. The engineers at Cobra have carefully designed this iron to maximise performance and provide golfers with the speed and stability they need to excel on the course.

Loft Adjustments for Optimal Performance

Cobra has made significant adjustments to the loft of the Dark Speed Iron to optimise its performance. The loft of the 7-iron, for example, has been weakened, providing golfers with additional distance without sacrificing control. 

By carefully tuning the loft and incorporating the hollow body construction, Cobra has created an iron that offers both distance and forgiveness.

A Comprehensive Range

The DarkSpeed Iron is available in a comprehensive range, catering to both male and female golfers. The range includes graphite shaft options for ladies and left-handed players, as well as steel shaft options for the standard models. The KBS tour light shaft is the default option, known for its versatility and performance.

However, Cobra also offers other shaft options, such as the modus, to cater to individual preferences and fitting requirements.

Putting the DarkSpeed Iron to the Test

We understand that choosing the right iron is crucial for every golfer. That’s why we’re committed to providing you with the information you need to make an informed decision. While the DarkSpeed Iron may not receive the same level of marketing as other brands, its performance speaks for itself. We encourage you to visit a fitting bay and give the DarkSpeed Iron a try. It may just be the perfect iron for your game.


The Cobra DarkSpeed Iron for 2024 is an impressive addition to their lineup.

With its hollow body construction, advanced technologies, and optimised loft, this iron offers golfers a winning combination of distance, forgiveness, and control. Don’t miss the opportunity to experience the speed and stability of the Dark Speed Iron. Visit your nearest fitting bay and take this iron for a test drive.

Remember, if you enjoyed this blog, please hit the subscribe button over on our Youtube channel for more golf-related content. Stay tuned for our next video, where we put the DarkSpeed Iron to the test!

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The New Cobra DarkSpeed Driver: A Closer Look

We were recently joined by James Stafford from Cobra Puma golf to discuss the Cobra DarkSpeed family of clubs, Cobra’s latest launch.

About the DarkSpeed

The DarkSpeed driver comes in three different head options: LS, X, and Max.

Each head is designed to cater to golfers of all skill levels. The LS model aims to lower spin and maximise ball flight, while the X model offers the best of both worlds with its adjustable weight system for varying ball flights. Lastly, the Max model is perfect for those seeking maximum forgiveness with adjustable weight manipulation.

The Technology Behind the DarkSpeed

Let’s dive into the technology behind the DarkSpeed driver. The LS head features Extreme Arrow technology, which involves raising the skirt on the back of the head to create an aerodynamic tunnel. This results in increased swing speeds, making it an ideal starting point for testing and fitting.

All three heads have the Power Shell Face, which stands for Highly Optimised Topology. This innovative feature incorporates 15 sweet spots across the face, ensuring better chances of hitting the ball with precision. Additionally, the Power Bridge technology, located internally near the face, maximises ball speed for all three drivers.

Furthermore, the DarkSpeed driver offers eight different loft settings with its adjustable sleeve. This allows golfers to fine-tune their launch angle and optimise their performance. The LS heads come in 9° and 10.5° options, while the X model offers 9°, 10.5°, and 12° options. The Max head, available through customisation, offers a 9° degree option, along with stock options of 10.5° and 12°.


Shaft Options

The DarkSpeed driver comes with various shaft options to cater to individual preferences. The shafts are colour-coded to match the heads, but it’s important to note that these colours are not mandatory.

Custom fitting is highly recommended to ensure the perfect fit for your swing. The available options include the white shaft with a high kick point, the blue shaft with a mid kick point, and the red shaft with a low kick point.

The Design and Overall Impression

The DarkSpeed driver boasts a sleek and minimalist design. The branding is minimal, with the LS head being completely blacked out, and the Max and X heads featuring subtle red and blue accents, respectively.

Cobra has maintained their signature head shape, providing a familiar look to their loyal customers. The alignment tool, although difficult to see in the dark design, adds another layer of usability.

What sets Cobra products apart is their consumer-friendly approach. The DarkSpeed driver is no exception, offering a simple yet compelling story. It is easy to understand for both consumers and fitters, making it a highly anticipated addition to Cobra’s lineup.


We hope you found this insight into the new Cobra DarkSpeed driver helpful. Don’t forget to subscribe to our Youtube channel for more golf-related content. In our next video, we will be putting the DarkSpeed to the test and providing you with a comprehensive review of its performance.

Thank you to James from Cobra Puma Golf for joining us. Until next time!

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The New Taylormade Qi Model: A Game Improvement Iron for 2024

The New Qi Model: A Game Improvement Iron for 2024

Taylormade has recently launched the new Taylormade Qi model, a game improvement iron designed for 2024. This iron comes with several key features that set it apart from its predecessor, the Stealth model.

Carbon Toe Wrap and Back

One of the major changes in the Stealth model which continues into the Qi iron is the use of carbon material in both the toe wrap and the back of the club. This combination of titanium metal and carbon provides a unique blend of strength and flexibility, enhancing the overall performance of the iron.

Improved Design

The Qi iron has undergone several design improvements compared to the previous Stealth model. The leading edge of the club sits lower to the ground and is slightly tighter, making it easier to pick up off the turf and improving overall playability. 

Additionally, the blade length has been increased by 1mm, which may not seem like much, but in the world of golf, even 1mm can make a significant difference in performance.

Opti-Face Technology

Taylormade has introduced a new face thickness technology called Opti-Face in the Qi iron. The face thickness varies across the entire iron set, with the five iron having a thicker face in the low toe section for stability. As you move into the mid and short irons, the face thickness increases towards the middle of the face. This design promotes stability and accuracy, with longer irons having a slight draw bias and shorter irons maintaining a straight bias.

Echo Dampening for Improved Sound

The Qi iron also incorporates echo dampening technology to enhance the sound and feel of the club. Despite being a cast game improvement iron, the Qi iron is engineered to sound more like a forged iron, providing golfers with a satisfying auditory experience.

The Qi HL: A Lighter Option

In addition to the Qi iron, Taylormade is also introducing the Qi HL for golfers seeking a lighter option. The Qi HL features the same head shape as the Qi iron but with a lighter head weight and two degrees weaker loft.

This variation caters to players with slower swing speeds, providing easier launch and increased distance.

Two-Year Life Cycle

One notable change for Taylormade’s game improvement irons is the introduction of a two-year life cycle, starting from 2024. This is a departure from their previous one-year life cycle practice. The Qi iron will be available for two years, allowing golfers to enjoy the benefits of this innovative club for a longer period of time.

Club Options and Loft Strength

The Qi iron is available in a range of club options, allowing golfers to customize their set according to their preferences and playing style. The longest iron in the Qi series is the four iron, while the HL model offers a five iron as the longest option.

In terms of loft strength, the Qi iron has a loft of 28 degrees for the seven iron. Additionally, Taylormade is introducing a Qi HL with a loft of 30 degrees, catering to players who require additional launch assistance. The decision to introduce the HL model reflects the understanding that different golfers have varying swing speeds and loft needs.

Steel and Graphite Options

Taylormade offers both steel and graphite shaft options for the Qi iron. The standard steel shaft is the KBS Max 85 mt, which provides a lightweight feel. For the HL iron, there will be a max light option available.

For those who prefer graphite shafts, Taylormade offers the Ventus TR Blue for the Qi iron and the Speeder NXTCS for the HL iron. These graphite options provide a lighter alternative and are designed to match the performance characteristics of the respective irons.

The Qi Iron for Everyone

The Qi iron range is not limited to a specific demographic. Both men and women can find suitable options within the Qi series. The HL model, in particular, is recommended for players with slower swing speeds, and Taylormade offers graphite shaft options and lighter head weights to optimise launch conditions.

It is certainly worth trying for yourself so be sure to book a FREE custom fitting below!


The new Qi iron from Taylormade is a game improvement iron that offers various advancements to enhance performance on the golf course. With its carbon construction, improved design, Opti-Face technology, and echo dampening, the Qi iron provides golfers with a powerful and satisfying experience. The introduction of the Qi HL caters to players with slower swing speeds, ensuring that everyone can benefit from Taylormade’s innovative design. With a two-year life cycle and a wide range of club options, the Qi iron is a versatile and reliable choice for golfers of all skill levels.

Thank you for reading our blog, if you enjoyed it please make sure you subscribe to our Youtube channel for more content! 

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The NEW Taylormade Qi10 Driver

The NEW TaylorMade Qi10 Driver has Launched, Focusing on Stability and Forgiveness

TaylorMade has unveiled the new Taylormade Qi10 driver for 2024. We recently sat down with Lee Martindale, fitting & product specialist for TaylorMade to get an inside look at this new release which moves away from the previous Stealth naming and focuses more on stability and forgiveness.

What Does Qi10 Stand For?

Qi10 stands for “Quest for Inertia, 10,000”.

Inertia refers to the stability of the club head, while 10,000 refers to the high MOI (moment of inertia) of the Max model which makes it extremely stable even on off-centre strikes.

There are 3 key models of the Qi10 driver:

Standard – Traditional shape and forgiving design perfect for golfers wanting a forgiving yet traditional looking driver.

LS (Low Spin) – Designed for faster swing speeds to optimise launch and reduce spin. An adjustable 18g weight allows biasing the shot for a draw or fade.

To increase speed through aerodynamics, the weight slides and hides into the drivers ‘garage’ system. Essentially under the head to improve air flow. 

As of winter 2023, we saw sneak peeks of this driver used by Rory Mcilroy and Tiger Woods amongst others! 

Max – This is where Taylormade’s story for 2024 comes to light, the most forgiving model that will fit 95% of golfers.

Extremely high MOI for maximum stability and forgiveness to help find more fairways.

Taylormade have been on the search for a driver that doesn’t have to sacrifice accuracy when searching for distance. With 10k MOI the driver remains incredible stable, even with off-centre strikes, yet with the technology going into the head, including the new ledge system that connects the face to the body with a spring-like effect at impact, you can maintain incredible distance! 

From a design perspective, the 60x Carbon twist face remains the same as it was with Stealth 2, however the appearance is now Blue with a full carbon crown leading into the face, removing the border trim from the Stealth which incredibly appealing on the eye. 

Custom Shaft Options Match Models

A new look Taylormade Ventus TR Blue shaft head into the Standard model.

Mitsubishi Tensei shafts optimise the LS for low spin and launch, while the he Max utilises Fujikura’s Speeder NX TCS to maximise stability and forgiveness.

Even more options will be available for custom fitting.

Qi10 Sets Up Well For 2024

The Qi10 driver brings forgiveness and stability to the forefront. Combined with its clean new looks and custom options to optimise every golfer’s needs, TaylorMade seems primed for another successful driver release in 2024.


Lee from Taylormade fits Alan for a NEW Qi10 driver! Plus reviews and more!
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Callaway AI Smoke Iron Review

Callaway AI Smoke Iron

Welcome to our blog where we will be reviewing the Callaway AI Smoke Iron. In this review, we will discuss the features, performance, and customisation options of this iron. So, let’s dive right in!


The Callaway AI Smoke Iron is equipped with the smart face AI technology, which allows for consistent ball speed even on off-centre hits.

This technology ensures that golfers of all skill levels can enjoy forgiveness and maintain distance on their shots.

The AI Smoke Iron is available in two options: the standard iron with a loft of 28 degrees and a seven iron, and the HL (high launch) iron with a loft of 30 degrees and a seven iron.

The HL iron is designed to help golfers achieve a higher launch and get the ball up in the air easily.

Shaft Options

Callaway offers two shaft options for the AI Smoke Iron. The main steel shaft is the elevate range, known for its stability and control. The graphite option is the cipher, which provides a lightweight and responsive feel. Golfers can choose between these two options based on their preferences and playing style. Additionally, there are custom fit options available for those who want a personalized experience.


We tested the AI Smoke Iron on Trackman and were impressed with the results. The iron delivered exceptional ball speed and distance, even on off-centre strikes.

The land angle, which indicates how quickly the ball descends into the ground, was also

impressive. With a high land angle, golfers can expect the ball to stop quickly on the green, allowing for better control and precision.

Whether it was a seven iron or a five iron, the AI Smoke Iron consistently performed well in terms of distance and accuracy. The solid feel and control of this iron make it suitable for players in the low to mid handicap range. It offers a powerful performance that rivals even forged irons.

Book Your FREE Custom Fitting


Callaway understands the importance of customisation, and the AI Smoke Iron reflects that. The availability of the HL head and the option to combine sets allows golfers to tailor their clubs to their specific needs. This flexibility ensures that every golfer can find the perfect Callaway iron for their game.


The price of the AI Smoke Iron is competitive compared to other irons in the market. Callaway has made the pricing more affordable this year, making it an attractive option for golfers seeking high-quality equipment without breaking the bank.

Callaway AI Smoke Iron Conclusion

The Callaway AI Smoke Iron is a standout performer in the world of golf irons. With its advanced technology, customisable options, and reasonable price, it is an excellent choice for golfers of all skill levels. Whether you are a seasoned player or a beginner, this iron will help you achieve impressive distance, accuracy, and control on the course.

So, head to your nearest AFGolfStore and experience the power and performance of the AI Smoke Iron. Book your FREE fitting today!

Be sure to check out the Drivers too! WATCH

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Callaway AI Smoke Driver: A Comprehensive Review

Callaway AI Smoke Driver: A Comprehensive Review

Welcome back to our first review of 2024, where we will be discussing the highly anticipated Callaway AI Smoke driver. In this review, we will dive deep into the features, performance, and overall value of this driver. Whether you’re an avid golfer or just starting out, this blog will provide you with all the information you need to make an informed decision. So, let’s get started!

Design and Technology

The Callaway AI Smoke driver is a remarkable piece of technology that boasts an array of features to enhance your golfing experience. One standout feature is the smart face technology, which utilises AI learning to create a more forgiving face. This means that even on off-centre hits, you can expect consistent ball speed and increased distance.

Additionally, the Callaway AI Smoke driver offers multiple customisation options to suit your individual needs.

The Triple Diamond head, designed for higher swing speeds, allows you to adjust the centre of mass by flipping the 14-gram weight. The adjustable sleeve further enhances customisation, enabling you to fine-tune the loft, bias, and other settings to optimise your performance on the course.

For those with slower swing speeds, Callaway has introduced the Max Fast driver. This fixed product is specifically designed to maximise distance and forgiveness for golfers with lower swing speeds. Whether you’re a junior golfer, lady golfer, or a senior player, the Max Fast driver is an excellent choice to enhance your game.

The Max is the standard head with an adjustable sliding weight port in the head to offer draw to fade weighting dependant on your preference whilst the Max D is the draw bias head helping golfers who struggle with a slice or fade. This head in particular will help launch the ball a bit easier also. 


Now, let’s talk about the performance of the Callaway AI Smoke driver. We focused on the Triple Diamond head due to Alan’s club head speed. During our testing, we found that this driver excelled in terms of ball speed and forgiveness. Even on mishits, the AI Smoke driver delivered impressive results. The smart face technology truly makes a difference, allowing you to maintain ball speed and achieve consistent distances across the face.

With a ball speed of 171, the Callaway AI Smoke driver proves its ability to generate power and distance. The well-balanced design and optimised spin rate contribute to a solid and controlled flight, making it easier to find the fairway and achieve desirable rollouts. Considering most golfers struggle to repeatedly hit the middle of the face in a round, with the smart face technology clearly maintaining speeds and distance,  whether you’re an experienced golfer or a beginner, this driver will undoubtedly enhance your performance on the course.


After thoroughly reviewing the Callaway AI Smoke driver, we can confidently say that it is a driver worth considering for any golfer. With its sleek design, advanced technology, and impressive performance, this driver is a standout in the market. The range of options, including the Triple Diamond, Max, Max D and Max Fast heads, cater to different swing speeds and playing styles, ensuring that there is a suitable option for every golfer.

In terms of value, the Callaway AI Smoke driver is competitively priced, making it an attractive choice for those looking to upgrade their equipment without breaking the bank. The customisable features, combined with the AI-powered smart face technology, provide a winning combination that is hard to beat.

Overall, we give the Callaway AI Smoke driver a score of 40.5 out of 50. With its exceptional design, impressive performance, and reasonable price point, we highly recommend giving this driver a try. Whether you’re a loyal Callaway fan or open to exploring new options, the Callaway AI Smoke driver is sure to impress.


We hope you found this review of the Callaway AI Smoke driver informative and helpful. Remember, investing in the right driver can significantly improve your game, and the AI Smoke driver is undoubtedly a top contender in the market. Stay tuned for more reviews on new golfing products coming in 2024. Be sure to watch more videos about the Callaway Ai Smoke Driver Here. 

Book Your FREE Fitting Today!

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Callaway AI Smoke: The New Driver for the 2024 Golf Season

The start of a new year always brings excitement to the golfing world, as it signals the launch of new products from major golf equipment manufacturers. In 2024, Callaway has introduced their latest driver, the Callaway AI Smoke. This new driver promises to take your game to the next level with its advanced technology and focus on consistency. In this blog, we will explore the features and benefits of the Callaway AI Smoke and discuss how it can improve your performance on the golf course.

The Callaway AI Smoke: A Closer Look

The Callaway AI Smoke is an extension and progression from the Paradym range, which was highly regarded by golfers for its carbon composite head.

The AI Smoke comes in four different head options, each designed to cater to different types of golfers. The first head is the standard head, which features adjustable weight in the back and Callaway’s innovative smart face technology. This smart face technology uses data from real golf shots to ensure maximum consistency in ball speeds.

The second head is the Triple Diamond, designed for golfers with higher swing speeds who prefer to work the ball. This head features a 14G weight in the back that can be flipped front to back to adjust the head weight. The Triple Diamond is also slightly open in its setup, making it ideal for golfers who struggle with strong fades or slices.

The third head option is the Max D, which is a draw bias driver that was highly popular in the previous year. It features more weight in the heel and at the back to help golfers hit a draw and achieve a higher ball flight. This head is perfect for golfers who struggle with fades or prefer to play a draw.

The final head option is the Max Fast, a fixed glued product with no adjustability. This driver is designed for golfers with slower swing speeds, aiming to generate more height and distance off the tee. It features a different color scheme with a sleek black head, giving it a distinct look.

Consistency and Performance

Callaway has placed a strong emphasis on consistency with the AI Smoke driver. They claim that, on average, golfers will be 19 yards closer to the fairway when using this driver. This can make a significant difference in your game, especially if you tend to miss fairways by a wide margin. The combination of the smart face technology and the carbon composite head ensures that the ball speeds are consistent and maximized. The adjustability options in the AI Smoke driver also contribute to its performance. The standard and Max heads allow golfers to change the weight distribution and adjust the loft according to their preferences. This provides golfers with the ability to fine-tune their shots and optimise their ball flight.

Head Options and Shaft Selection

The AI Smoke driver offers a range of head options to suit different playing styles and swing speeds. The Triple Diamond is ideal for golfers with higher swing speeds who prefer to shape their shots. Its lower spinning design promotes workability and control.

The Max D head is perfect for golfers who struggle with fades or slices. Its draw bias design and additional weight in the heel help golfers square the club face at impact and achieve a straighter ball flight.

The standard Max head provides a balance of forgiveness and adjustability, making it a popular choice among golfers. Its adjustable weight in the back allows golfers to fine-tune the fade or draw bias, while the smart face technology ensures consistent ball speeds. When it comes to shaft options, the AI Smoke driver offers the Denali, Tensei Blue, and Cypher as stock options. These shafts provide a good range of options for most golfers.

However, there will also be additional custom fitting options available to ensure you find the perfect shaft for your swing.

First Impressions and Performance on Trackman

During a test session on Trackman, the Callaway AI Smoke driver showcased its impressive performance.

The Triple Diamond head, with its slightly smaller and more forgiving design, produced solid ball speeds and spin numbers. Golfers with higher swing speeds will appreciate the workability and control offered by this head.

The standard Max head, with its elongated shape, provided a very solid feel and consistency off the face. The carbon composite head gave it a sleek appearance, and the adjustability options allowed golfers to fine-tune their shots. Despite not being a perfect fit for the tester’s swing, the Max head still delivered good performance in terms of ball speed and spin rate.

The Max D head, with its draw bias design, performed as expected, delivering a straighter ball flight and solid ball speeds. This head is well-suited for golfers who struggle with fades or slices and want to find the left side of the fairway consistently. The AI Smoke driver’s smart face technology and years of research and development have resulted in a driver that offers improved sound and feel compared to its predecessor, the Paradym.

The overall feedback from the tester was positive, with the driver feeling solid at impact and providing a satisfying sound.


The Callaway AI Smoke is an impressive addition to Callaway’s driver lineup for the 2024 golf season. With its focus on consistency and advanced technology, this driver has the potential to improve your performance on the golf course. The range of head options, including the standard, Triple Diamond, Max D, and Max Fast, ensures that there is a driver suited to every golfer’s needs and preferences.

The AI Smoke’s smart face technology and carbon composite head deliver consistent ball speeds and a solid feel at impact. The adjustability options allow golfers to fine-tune their shots and optimise their ball flight.

Overall, the AI Smoke driver offers a compelling combination of performance, forgiveness, and versatility. If you’re in the market for a new driver in 2024, the Callaway AI Smoke is definitely worth considering.

Schedule a fitting session at your nearest AFGolfStore to experience the performance and see how it can benefit your game.

Remember, the AI Smoke is just one part of Callaway’s complete lineup, which includes fairway woods and irons that complement this driver. So, get ready for the new golf season and elevate your game with the Callaway AI Smoke!

WATCH our driver review!

Book Your FREE Fitting Today!