Putter Club Fitting

Whether you’re after a more CONSISTENT stroke or FEWER putts, then our putter custom fitting service is for you.​



As always, when fitting you for a new putter we want to ensure it comes with performance gains and that you don’t just buy a new putter for the sake of it. 

With putting, this may include:

  • Consistency
  • Distance control
  • More hole outs

Whatever you’re searching for, we will begin all fittings with a quick consultation to ensure we are fully aware of what we want to achieve in the session.


Now we are clear on what we want to achieve, we will begin hitting putts with your current putter. With the use of SAM PuttLab technology… 

we can understand your current specification, including, stroke, strike location, consistency and so on. From here we can begin to make recommendations. 


Putters come in so many shapes and sizes, all with different performance benefits, from weight adjustments , face inserts for feel and so on  …

with the data we get from SAM  PuttLab we can begin to offer recommendations and test putters from blade to mallet.


We will narrow the head choice down to the best style suited to you and then look at the right neck type which will effect the balance of the face …

which will depend on your stroke type, followed by the putter length. We can also adjust loft and lie. 


We are now closing in on the perfect putter for you! We now start to have fun in customising the putter to you and your game including … 

The right grips from a host of brands and models to making your putter more personal.



At AFGolfStore we offer a putter fitting service with the use of SAM Putt Lab. SAM, short for science and motion, will track over 28 putting parameters from face angle to path to ensure we can analyse your stroke as best as possible and make the best recommendations. 

“43 % of the golf shots are putts, however, putting is rarely trained systematically. Neuroscience tell us that efficient learning is all about accurate feedback. SAM PuttLab offers the most efficient technology to train for ascertainable success. Testimonials of many Instructors and PGA Tour Pros attest the unique abilities of SAM PuttLab.

Benefit from the wide range of possible applications. SAM PuttLab is the perfect solution for training and teaching, high-end putting studios, putter fitting & putter sales, science and research”.

When having a FREE custom fitting at any of our AFGolfStore locations you can be rest assured that we will use the data to find the perfect fit for you. We want to improve performance and therefore we are not brand-bias to ensure we stay open minded to every model available. 


With so many fantastic putter models on the market, all offering huge benefits, now is a great time to look to see if you can gain in performance on the green.

At AFGolfStore we have no brand-bias and will only allow our customers to purchase clubs that offer true performance gains. We don’t want our customers playing the wrong equipment. We stock all leading brands and a huge selection of shaft choices to ensure we know the clubs your get are selected from a huge range of choice. 

  • Better distance control.
  • Greater feel.
  • Customised to your measurements. 
  • Fewer putters. 


Yes, we believe every golfer should be fit for clubs to ensure they are getting the correct equipment for their game. Offering FREE custom fitting sessions at AFGolfStore will help every golfer find out what’s needed for them.

We fit Titleist, Taylormade, Ping, Callaway, Mizuno, Cobra, Wilson and host fitting days for PXG.

Our custom fittings are 60 minutes, free of charge. We also offer 90 minutes for a full bag fitting where we look at all the clubs in your golf bag.

We encourage everyone to enjoy a fitting. Whether you are a beginner or experienced. 

Our appointments are pre-booking. However, if you visit our stores and we have availability we will be able to get you in to see a fitting specialist. 

Please bring your current clubs if you have them. We also ask you to wear comfortable footwear. Trainers or golf shoes are best suited. 

Yes, we will price match any recognised retailers who beat us on price. 

Certainly. All we ask is you give us 24 hours notice so we can fill the appointment.

There are 3 possible answers here. If your fitting comes out as standard specifications and we have your clubs in store, then you can go home on the day with your new clubs. 

In most cases we can build your new clubs through our AFGolf Build Centre at our Peterborough store and have them returned to your fitting venue in 3-7 days. 

Or we can order direct through the manufacturers who will specify lead times at the time of purchase. 


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