Our aim is very simple. Help the golfer improve performance, whilst having a great time and custom fitting experience. Buying new golf clubs should be an exciting experience and at AFGolfStore that is what we strive to do.

With the help of great technology in all our stores including Trackman4 and SAMPutt Lab we are able to offer you not only a great experience but also in depth knowledge on what clubs perform better for you.

It is very simple, if the clubs we choose don't improve performance, ball flight or offer you a shot that you don't already have then the data will back this up.


On the day of your fitting arrive at the store 10-15 minutes before your custom fitting experience to give yourself time to warm up and get comfortable swinging. Our team will then ask a number of questions around your game and preferences and what you are looking to achieve in having a club fitting.

The team will then take you through an independent review of your clubs and offer choices based on the 6 major golf brands all tested and backed up with Trackman Data or SAM Putt Lab for putting.

Once we have found a better performing product, we complete the specifications, grip style, length, lie and set make up. Your fitter will alos ensure that our prices are competitive and on agreeing the purchase full payment will be made.

All suppliers quote around 3-4 weeks with our in house team constantly chasing and giving you updates on delays.