At AFGolfStore, we pride ourselves on being able to offer the widest variety of golf coaching. Whether you are a beginner golfer getting your journey started, a weekend regular in search of a quick fix or a golfer with the desire to play your absolute best golf week in week out, we have you covered!

In this week’s blog we are going to look into the latter form of coaching, long term performance coaching. We will take a look at what it involves, who it involves and what player Is best suited too.

What is Performance coaching at AFGolfStore?

Performance coaching is more than your regular 30-minute quick fix lesson. It delves deep into the technicalities of the golf swing, it understands you as a person as well as a golfer and once it identifies your goals and long-term visions, it will take you on a bespoke journey to help your golfing dreams become a reality.

Our performance lessons come standard with Trackman technology:

The TrackMan numbers are the brain behind it all. All major stakeholders of the game, without exception, use and trust our numbers for two main reasons: precision and reliability. With TrackMan, you will quickly understand why and how they use our data in their daily work. With us, you’ll quickly become an insider of the most revolutionary training tool in the industry.

We track the full trajectory of any shot, from 6-foot pitches to 400-yard drives, pinpointing the landing position with an accuracy of less than 1 foot at 100 yards. We also display the shot’s 3D trajectory together with 26 impact and ball flight parameters in real time (data is delivered within 1 second)


Giving you the most in-depth feedback possible, we believe we can get to the core of your problems. Also, available in our lessons is BodiTrak:

Trusted by over 7,000 instructors globally, BodiTrak has become the most well-known pressure mat on the planet. Even used by some of the biggest names in the golf instruction business like Martin Chuck, Chris Foley, Derek Ingram, and Jake Thurm.

The BodiTrak pressure mat can simplify the way we explain movements to help correct certain areas of your golf swing, giving you instant feedback in the way of feel and pressure. 

Finally, you will get visual feedback in the form of V1 video analysis. Our coaches can support your journey with instant feedback, comparing to tour professionals, showing you before and after images of your journey. This feedback is incredible, and we feel an essential tool for your learning.

With all this technology available we feel you have the best chance of reaching your long-term goals.

AFGolfStore Performance coaching with V1
AFGolf Store Group Golf Lessons

Who is our Performance Coach?

Dean Saunders is our lead performance coach at AFGolfStore. He has a passion for coaching and technology within golf, with a core focus on improving golfing performance. For those players who are serious and are dedicated about improving their game, He can make specific adjustments to their technique that will allow them to reach the next level. 

With his knowledge of the golf swing that he has attained and the methodology that he has formed over the years he can help golfers see where their short falls are, this and with the aid of the technology that he uses during his coaching sessions he is able to explain and implement changes in a simple but effective manor that’s infectious to be around.

Dean is a great communicator, building client trust with his expertise and focused constructive feedback. He is a certified Science & Motion (S.A.M) putting instructor, BodiTrak certified and is Level 2 TrackMan certified. All of this gives him the expertise and tools to transform performance. 

Dean’s ethos is functionality over aesthetics. He believes that ‘the key to golf coaching is addressing the individual cause of the problem not the symptom! From there, offering an entirely personalised coaching programme. The approach is holistic in that it understands how a player functions, what the player needs, turning shortfalls around, recognising the full potential of the individual helping them to maximising enjoyment and performance on the golf course. 

How do you sign up?

For more information check out Dean’s performance plans here.

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