Tag: golf

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Father’s Day Is Coming, Treat Him To Something He’ll Love

We are a week away from Major number three, the US Open, the sun is shining, courses are looking great and that’s not all that is coming up, Father’s Day is coming and it’s time to treat the father figure in your life.

If you’re struggling to find ideas, this blog will give you some great ideas with hot offers in our stores.

  • Gift Cards – always a safe option, to put the ball in his court and let him find something he needs for his game. We offer gift cards from £10 upward. Perhaps you could tie it in with a FREE custom fit session. The service is completely FREE, however your gift can be put towards new clubs for the bag.
  • Golf Bags – with so many bags to choose from, you’re spoilt for choice with tons of brands, models and designs. From stand bags, easy carry and cart bags available and best of all, we’re offering 10% OFF as a Father’s Day special offer when you spend £100 on a golf bag.

  • Clothing – we have a huge range of clothing in our stores from polo’s to trousers and so much more with a great selection of designs and styles for every golfer, with brands including:
        • Adidas
        • Under Armour
        • J.Lindeberg
        • Ping
        • Ralph Lauren
        • Nike
        • Galvin Green
        • BOSS
    • Golf Lessons – in each store we have teams of coaches who are passionate about improving games. With 30 or 60 minute lessons available, each coach will help identify the needs of each player with the support of trackman golf. Improve his golf with the perfect gift!
    • Accessories – We also have a huge selection of ‘quick buy’accessories that every golfer needs for their bag. Golf balls, gloves, tees, hats, towels and so much more. Also available with multi-buy discounts!

With so much more available, including shoes, new grips, clubs and so on, you are sure to find the perfect gift at AFGolfStore ready for Father’s Day!

If we can be of any help, please contact us here

 

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Store To Door In 7 Days, Our Premium Delivery Service Is Here

With the increased launch of new products year on year, the demand for the new clubs seems to be at an all time high and with the added features of a custom fitting, the orders for custom product continues to increase, however, the time scale to receive your new clubs, with most brands is upwards of 6 weeks! We are delighted to offer ‘store to door In 7 days’, our premium delivery service is here.

At AFGolfStore we offer 6 leading brands, each of these brands showcasing multiple models in driver, fairway, hybrid, irons, wedges and putters. Along with multiple shaft options and endless grip choice. We are serious when we say we have over 10,000 combinations to choose from. Fortunately with the use of Trackman and our expert fitting team, they will find the perfect solution for you in 60 minutes. 

Once you have made your choice and are happy to proceed, there are options. The key issue is always time! No one wants to order clubs in April and receive them in July, having played a quarter of the season without the intended clubs. That’s where our new premium delivery service will aim to get your new clubs to you extra fast!

PREMIUM DELIVERY

Our premium delivery service works with select brands to offer an in store build service. Our expert building team have component relationships with:

  • Taylormade
  • Titleist
  • Callaway
  • Mizuno
  • SIK Golf

With some fantastic models available, we are excited to work with these brands in offering a speedy service to get your clubs to you quicker!

If your custom order following our FREE fitting service Is a model based within this group of clubs, your fitter will offer this service to you. To have your clubs delivered in 7 days.

The process includes:

  1. Book and enjoy a FREE fitting at one of our local AFGolfStore venues
  2. Order your clubs
  3. If the order is not premium delivery applicable then we will order direct through the supplier and go on their lead times.
  4. If you qualify for premium delivery then we will send your specifications and order to our build centre.
  5. The build team will build your clubs to your specifications, followed by quality control.
  6. Your clubs will be sent back to your store for collection within 7 days.

So fast track your next order and start playing with your new clubs sooner. You can learn more by speaking to a member of our team or book yourself a FREE fitting to suit what clubs work best for your game.

WATCH | How do I choose the right clubs for me?

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Scotty Cameron Phantom X Has Evolved

The Scotty Cameron Phantom X has evolved with a new launch of putters this season, but what is different in the latest edition of putters from Titleist.


10 new putters have and will continue to be released between April and June, upgrading previous models as well as introducing new looks with fresh performance benefits, from new head shapes, grip designs as well and graphic upgrades, the fresh look is certainly a putter to be admired.


The models include: 5 | 5.5 | 5s | 7 | 7.5 | 9 | 9.5 | 11 | 11.5 | 12


As we write this blog we have already seen half of the putters join our stores. They look incredible and combined with the classic Scotty Cameron feel we are certain these putters are going to be big performers this season. With the introduction of new models, there is an option for all players. From different neck types, offering a different toe hang option to a variety of head sizes with increased MOI.


WHAT DOES SCOTTY CAMERON SAY?


“Each time I develop a line of putters, the new models go into the hands of the best players in the world. From Tour players, we get critical insight into what works for them – what they are looking for – both overall and specifically. From the type of neck configurations to topline thickness, to the sound and feel from the various types of materials and metal we use, professionals know what they want. And I’ve always taken my design cues from what the best in the world demand. With these new Phantom X mallets, I have the benefit of the past few years of input from players and a line that’s already established on Tour. The 2022 Phantom X mallets feature the ‘greatest hits’ of what we’ve developed – the solid stainless-steel faces, the new necks, the new shapes – rolled out in high-end, premium precision milled mallets designed to inspire us all to play better. I believe there’s a putter in this line that will appeal to just about every mallet player.”


2022 PHANTOM X TECHNOLOGY


 

Each new 2022 Phantom X putter is an integration of steel and aluminium, with nine of the 10 models engineered specifically with a solid, precision-milled 303 stainless steel face and body that’s expertly fused with a 6061 aircraft grade aluminium sole and flange component. The new Phantom X 12 employs an aluminium face/sole with stainless steel wings for maximum MOI, while its slimmed down flange section and extended alignment create a longer-looking, easier-to-aim update to the prior model.


SOLID STAINLESS STEEL FACE/BODY CONSTRUCTION


Precision milled in the United States from a block of solid 303 stainless steel, the new Phantom X 5, 5.5, 5s, 7, 7.5, 9, 9.5, 11 and 11.5 models were designed with a solid stainless steel face that is carried through to the body/wings and integrated with an aluminium sole/flange component for performance and playability with consistent sound and soft feel.


PRECISION MILLED, TOUR-INSPIRED SHAPES


Designed with feedback from touring professionals – and validated with multiple victories around the world in 2021 – the new 2022 Phantom X mallets further express player preferences with features like precision milled solid stainless steel faces, sleek putter head profiles, refined alignment cues, high durability finishes, and specific shaft and neck configurations.


SHAFT/NECK CONFIGURATIONS


The refreshed Phantom X 11.5 will continue to feature a low-bend stepless steel shaft installed over a milled topline spud, while the updated Phantom X 7.5 and all-new Phantom X 9.5 will employ small slant/jet necks like the recently revamped Phantom X 5.5. The Phantom X 5, 7, 9, 11 and 12 models each have a stepless steel shaft engineered to minimise face rotation with a single mid-bend aimed directly down the target line. The summer-release Phantom X 5s has a straight step-less steel shaft installed near the centre point of the top-line with zero offset.


Before purchasing any new putter, we would always recommend a FREE custom fitting session using SAM PuttLab in any of our stores. We have a huge selection of putters on our indoor putting studios, where our team of expert fitters and professionals will find the perfect flat stick for your game. Locate your nearest store here.


WATCH | Does a putter fitting make a difference?

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5 Ways We Can Improve Your Game This May

The season is well underway, the sun is coming out on a daily basis and golf courses are beginning to look their best for the summer ahead. But why are you not playing your best golf? Here is 5 ways we can improve your golf this May, ready for the summer.

Golf Lessons

Yes, it’s obvious, golf lessons will help you play better golf, but that’s not all. Our coaching team are passionate about helping you make the necessary changes to your game to help you maximise your potential. It’s not just about the 30 or 60 minutes you spend with the coach. They will invest time into ensuring you leave happy and commit to being available by text, email or for a general chat to help you continue to stay on the right track following a lesson. We have packages available and the team are on hand daily to talk to you about your needs and goals. Other than just helping you hit the ball better our coaches will:

  • Offer ongoing support
  • Help your mental approach to the game
  • Give you clear direction with practice plans
  • Share drills and exercises to ensure post lesson practice is helping
  • Create a clear blueprint to improvement

First timers can enjoy lesson one at 50% OFF, whilst returning customers can enjoy £10 OFF one lesson in May. Learn more about our team here.

Club Fitting

Are you 100% sure your clubs are right for you? Straight off the rack golf clubs are great, but not for everyone! Every golfer is different, from size to technique and ability meaning every golfer will need clubs specific to their needs (which, for some may just be off the rack!) from the club type, flexibility, loft and lie and so on.

Our fitting service is completely FREE because we want to ensure all our customers find out what is right for them. The right equipment will have a huge impact on the way you play the game and therefore is one of our 5 fixes this May. Book in your local AFGolfStore and enjoy a FREE fit to see what works best for you.

WATCH | Is it worth getting fitted for golf clubs

Loft & Lie

Did you know, when practicing on hard surfaces including mats, in time your loft and lie angles will begin to alter. It’s not uncommon to hear golfers say comments such as “my 7iron goes the same distance as my 8iron”, and low and behold we discover the loft and lie angles have adjusted causing gapping issues as well as strike and direction issues. We offer a loft and lie service that will allow you to hit shots whilst we check all of your clubs, making corrections where necessary to ensure your clubs are offering the gapping distances you were promised on purchase. Discover more here

Gapping

This is something we encourage all golfers to be doing at least twice a year. A gapping allows us identify how far the ball goes with each club ensuring the gaps between clubs become consistent. By knowing how far you actually hit a golf ball with each club will allow you to hit more greens and save shots! remove the guess work. We encourage an early season gapping for the warmer conditions and again later in the year if you enjoy winter (colder) golf. Gapping sessions are available over all 3 stores, 7 days a week. Learn more here

Talk To Us

We love to talk golf! We are here to help our customers improve, not just serve and say goodbye. Pop in and see us and ask us questions. Ensuring you get the best out of your game is our passion, from talking technique to discovering the perfect length tee peg, we leave no stone unturned. You can find us here

So if you are keen to improve this May, there are 5 key options to help you get the summer golfing season off to the best start!

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Should A Beginner Golfer Get Custom Fit Clubs?

A sport with so many variables and so many skills to learn, golf is a challenge for anyone looking to get into the sport. However, can we make the game easier with the right equipment? Should a beginner golfer get custom fit for clubs?

One thing we all recommend for a beginner when getting into golf is golf lessons to ensure the right technique is being taught and that the golfer has a clear understanding of how to make improvements. Usually when starting, it is common for a golfer to borrow equipment, get second hand clubs or buy a start set. After all, golf equipment isn’t the cheapest and is certainly looked at as an investment for a period of time. However, no two people are the same, from different heights, sizes and natural strength and therefore clubs are best performing when tailored to the individuals needs.

If you are a beginner golfer, above average height and having lessons with standard golf clubs you will typically find that making improvements to your game is difficult as you are having to adapt around the wrong equipment. Strike location will be effected and therefore the distance and direction of your shot will be inconsistent and no where near what you desire.

A recommendation would be to have lessons with a coach who has access to a fitting kit, so you can learn with an iron that is suited to your static measurements. Learning will become so much easier. From here if you know you are invested in the sport and are going to pursue we would recommend a FREE club fitting session to get you in the right equipment. This will make long term improvements easier and allow your practice to be effective knowing you have the right equipment to help you improve the game.

At AFGolfStore we have a wide selection of brands, models, shafts and grips to help a beginner get the right setup to help them on their journey. Clubs offering more forgiveness, lighter shafts and so on. Our expert fitting team located in Cambridge, Peterborough or Milton Keynes will leave no stone unturned in finding the clubs you need.

WATCH | Should A Beginner Golfer Get Custom Fit Clubs?

 

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What Is Involved In A Club Fitting At AFGolfStore Cambridge?

When getting a club fitting at AFGolfStore Cambridge, the first thing to mention is that we need to use your current equipment to find a baseline. If you arrive at the store you will be asked to warm up for a couple of minutes whilst your fitter gets to understand the reasons and desire for new clubs. Knowing where we are starting and what we are trying to improve is a critical part of the custom fit journey as it allows the fitter to test the most appropriate products.

Once we understand your needs and have the data from your current equipment, we will explain what we need to change to get to your new goals. That maybe spin rate, ball speed, launch angle or a few other parameters that we can get using Trackman 4 technology. The unique aspect to our Cambridge store over Peterborough and Milton Keynes is we have an outdoors range, so with the use of Trackman feedback you can also see the entire ball flight, using Srixon golf balls. If you are looking for a putting or wedge fitting we can use our outdoors, short game facilities with Titleist PRO V1 golf balls or a ball to suit your game and style.

You will be then asked to test different heads and shafts all whilst measuring the data. For us the data is key but just as important is the players perception of the iron, wood or driver your testing. Do you like the look of it? Do you like the sound of it? Does it feel good off the club face? If you as a player don’t like one of these three things then the club really shouldn’t be going into your bag. Having trust and love for a new club is so important in building confidence the first time your visit the course.

After the correct shaft and head combo are found the fitter will move on the getting the correct length, lie and grip and then will move on to appropriate gapping and bag set up for you.

Our FREE custom fittings are carried out in our fitting studio with all the leading brands. We offer over 10,000 head, shaft and grip combinations from the Callaway, Mizuno, Ping, Titleist, Cobra and Taylormade. Our team will take you through a simple process.

  1. A Warm Welcome
  2. A current analysis of your equipment to provide a baseline
  3. Understanding your current equipment and finding out what is possible
  4. Testing of all new heads and shafts
  5. Measuring for length
  6. Measuring for lie angle
  7. Measuring for grip size and type
  8. Place of order through suppliers or our express build service
  9. Receive and phone call to collect your order

It is important that our PGA Professionals and Expert fitters take the time to ensure you get the correct equipment to help your game. We know the pain of spending money on poor equipment that not only can ruin your golf game and hurt your pocket but also kills your enjoyment.

If you haven’t visited or had a club fitting at Cambridge or would like to speak to one of our team members, then please feel free to email kingsway@afgolfstore.co.uk or call 01763262943. Book Now

WATCH | Is it worth getting fitted for golf clubs?

 

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AFGolf Build Centre

Welcome to the AFGolf Build Centre, located in Peterborough where we can build clubs and undergo repairs for our customers to help them play golf with their new or repaired equipment  faster. At AFGolf Store, we believe that all customers must take a FREE in-depth custom fit session to identify the correct and most beneficial clubs for them. Our custom fit studios are equipped with over 10,000 head, shaft and grip combinations from all the leading brands from putter through to driver and everything in between!

Our expert fitting team are assisted with the use of tour proven Trackman technology for precise feedback. The brands that we offer a FREE custom fit for are:

  • Titleist
  • Callaway
  • Taylormade
  • Ping
  • Mizuno
  • Cobra
  • Odyssey Putters
  • SIK Putters

 

AFGolf Club Build Centre

Our Peterborough store is home to the AFGolf Build Centre and expert club builders, who offer an Express Build Service. This service allows us to build your new set of custom fitted clubs as quickly as you would like.  The build team includes, Lewis Daff who shares a passion for building clubs from component form. The process always excites him as he gets to see a golf club come to life with the promise of having the clubs ready 5 working days from the fitting process.

WATCH  | Behind the scenes from the build centre

Every build is different, from brand and model, to shaft type, grip, length and lie. No two jobs are the same which keeps our builders on their toes! What we can ensure though is the same care goes into every club we build.

The process…

  • FREE Fitting in your local store.
  • If the clubs you choose can be built by us, you will be offered this service.
  • Shafts are prepped to your length.
  • Weights will be applied along with ferrules and then glueing the heads.
  • We will then grip your clubs.
  • The ferrules will be treated and turned down to leave a clean finish.
  • Your clubs will be loft and lied to your specific measurements.
  • We will box your clubs carefully ensuring they are shipped safely.
  • All is left is for you to enjoy your new clubs, designed for you, built by us.

Interested in a FREE fit. Then find your nearest store!

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Meet The 2022 Toulon Range From Odyssey Golf

Odyssey, the number one putter in golf, in 2016 released the Toulon range, which has since become their premium putter. The 2022 model is now out and available in AFGolfStore for FREE fittings and WOW, it is a great looking putter.

“Toulon Design putters are developed with an obsessive attention to detail, exacting precision, and Tour-proven performance. They’re meticulously crafted to be the best milled putters in the world.” ~ Odyssey Golf

Toulon Models

Toulon comes with the following options:

  • Daytona Beach
  • Le Mans
  • Chicago
  • Madison
  • Las Vegas DB
  • Las Vegas H4.5
  • San Diego
  • Atlanta
  • Memphis

Each putter offering a different style, shape and weight type to suit the customers stroke and preference.

“I LOVED THE DAYTONA BEACH DESIGN FROM THE MOMENT I SAW IT. AND WHEN I HIT THE FIRST PUTT IT WENT STRAIGHT INTO THE BAG. THE FEEL IS SO PURE. THE REST, AS THEY SAY, IS HISTORY.” ~ Danny Willett

Toulon Range Putter Features

So, what makes the Toulon range, Odyssey’s most premium putter? Well, let’s start with the face, they use Deep Diamond Groove Mill Pattern. This is deep full face grooves, which are designed to control sound and feel by channeling vibration. The face also features a medium depth double fly cut to enhance forward roll and feel. With this precise attention to detail,  this is the most consistent and best-rolling Toulon Design ever.

The Midnight Black Finish is stunning! Toulon Design is widely recognised for its premium look and construction and the black finish helps the putter stand out on tour!

Every Toulon Design putter comes with an Adjustable Weighting System in the form of the new two split-weight design that moves the weights forward, and toward the toe and heel. The positioning improves the inertia of the head, while also improving the consistency of impact ratio and forward roll. All of this leads to speed consistency and a high level of performance.

Innovative multi-material shaft saves 40 grams of weight, which is redistributed to the head and grip end of the putter. Stroke Lab Weighting completely rebalances the putter for improved tempo and consistency in the stroke, and this major-winning technology continues to dominate on Tours around the world.

Our Verdict

There is no denying this is a special bit of kit! A solid feel off the face with weight that will help the most inconsistent players when it comes to distance control and speed around the greens.

WATCH | Take a look at our review of the Toulon Putters. 

FREE FITTINGS | Want to try the Toulon Design out yourself? Visit your local AFGolfStore or Book a FREE fitting HERE

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Scottie Scheffler’s 2022 Masters Winning WITB

A week on from a memorable Masters, we look at Scottie Scheffler’s 2022 Masters Winning WITB. A week of many talking points has passed since Scottie Scheffler donned the Green Jacket for his first time, and on current form, you would suggest it’s the first of many!

What was your favourite moment of the weekend? There are so many to choose from including the return of Tiger Woods! Another come back, only this time he didn’t need a victory to capture the hearts of his fans. To see him just playing again after a horrible accident last year left us wondering if we’d ever see the Sunday red shirt again! Perhaps you enjoyed the incredible display from Rory on Sunday? It has got us excited about a potential return to form! However, whatever your favourite moment was, one man stole the show, with what looked like an effortless display of golf all weekend long. You must be good if you can 4 putt the last to claim your first Major win. So with that in mind, let’s look at what equipment helped Scottie to his 4th win in only 6 starts in 2022.

Whats In The Bag

Driver: TaylorMade Stealth Plus (8 degrees @7.5)
Shaft: Fujikura Ventus Black 7 X

Hitting 43 / 56 fairways over 4 days is a must around Augusta. Everyone knows Augusta for the greens, but positioning yourself on the green starts by having the right shot in… preferably off the fairway!

3-wood: TaylorMade Stealth Plus (16.5 degrees @15)
Shaft: Fujikura Ventus Black 8 X

Utility: Srixon Z U85 (3)
Shaft: Nippon Pro Modus3 Hybrid Tour X

Irons: Srixon ZU85 (4), TaylorMade P7TW (5-PW)
Shaft: True Temper Dynamic Gold Tour Issue X100

49 / 72 greens hit over the 4 days, which was 11% higher than the field average!

Wedges: Titleist Vokey Design SM8 (50-12F, 56-14F, 60-06K)
Shafts: True Temper Dynamic Gold Tour Issue S400

Putter: Scotty Cameron Special Select Timeless Tour type GSS Prototype

Putting average of 1.53 putts per hole, which was 5th on the list of players.

Based on the weekend stats, Scottie was the most steady players across the board. He found the least amount of trouble and looked in control of his game, mindset and clubs all weekend.

So, that’s another win for Scottie and another win for the TaylorMade Stealth driver this season. If you are looking for equipment that you can rely on under pressure, then we have the perfect solution for you. FREE CUSTOM FITTING

Book for FREE at your local AFGolfStore.

Locations

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AFGolfStore Proud To Support The MK Dons SET

AFGolfStore have now been in Milton Keynes just over 6 weeks and the team have loved getting to know local golfers and becoming a part of the community. It is important to us to build trust and help local golfers improve their golfing game, after all, golf is our shared passion! So, helping the community in anyway is always a goal of ours and this week we have been proud to support the MK Dons SET.

What Is MK Dons SET?

“MK Dons Sport and Education Trust (SET) is an independent charity aligned to Milton Keynes Dons using the brand of the club as one of its tools of engagement to improve the lives and experiences of its local community”. ~ MK DONS SET.

As sports people ourselves, in the world of golf we are always striving to offer fantastic experiences and opportunities for every person to enjoy. So we feel this charity is a great cause and one AFGolfStore are proud to have supported.

Supporting The Trust

Our journey to supporting the Trust started in January when we found out we would officially be moving to Milton Keynes. We were keen to build exposure in the area through supporting the MK Dons and on Tuesday 5th April, we did just that by sponsoring the match ball for the League one tie between the Dons and Crewe. A fantastic opportunity for our new store to meet new faces and build relationships within the community. A well deserved win by the Dons to see their promotion hopes continue was a huge bonus to go along with the evening.

Upon offering to sponsor a game, we were made aware of the MK Dons Golf Day in support of the SET. A fantastic day run by former Dons player, Dean Bowditch, which saw over 20 teams of golfers compete at Three Locks Golf Club. AFGolfStore supported the day with prizes for nearest the pin, longest drive and auction prizes to help raise funds. We also had Chris Hattersley (Marketing Manager & Coach – AFGolfStore) and Elliott Appleby (MK Store Coach & Fitter) offering their services in a beat the pro event on the 9th hole. A charitable donation gave the player the chance to win some prizes by getting closer that their opposing professional.

AFGolfStore are delighted to have raised over £400 in their efforts to support the day, funds we are sure will help the MK Dons SET. On top of this we are happy to now have met a lot of new faces and begun our quest to become a part of the MK community, who have welcomed us so warmly to the area. Thank you.

What’s Next

We will continue to do our part in the future with the aim to raise more funds In any way we can including team fun runs etc. In the meantime however, we will be happy to welcome you to our store, Dons fans or not, and support you with your golf for the coming season, whether it be retail, FREE custom fitting, golf lessons or just some advice!

Find Us Here.