Sam Chipperfield is the training academy coach at our Cambridge store. He is currently on the verge of approaching his third and final year of the PGA foundation degree. This degree, which is globally respected at the leading qualification in professional golf is educating Sam in the world of:

  • Coaching
  • Sports science and biomechanics
  • Club fitting
  • Club build and repair
  • Business management

For AFGolfStore, being able to train young professionals is an imperative part of the business. We care about coach development are creating a team of coaches that strive to be the best in their field and subsequently offer a fantastic experience to our customers.

Sam is the lead coach for our junior programs – learn more here

Sam is now 18 months into his coaching and has seen this for sometime as his passion within the game of golf, and the career path that he strives for.

It’s been a tough time, with an unprecedented pandemic to contend with, however, the results his customers have gained as a result of Sam’s time with them speaks volumes in how he has overcome the hurdles.

Visited to get 1:1 coaching as I am a new golfer. Sam was amazing and really added value in one hour. Very patient , made some suggestions on stance and grip- really helpful

~ Vinod, AFGolfStrore customer

Sam coaches all levels of golfers, but specialises with beginner golfers including men, ladies and junior golfers. Sam also leads our junior coaching program. His relaxed approach to coaching puts his customers at ease as they embark on their golfing journey. He will share information in bite sizes suited you what you need and how you best learn. You will leave your lesson feeling comfortable about how to make further changes!

If you would like to learn more or book a lesson with Sam you can do so by visiting our coaching page on our website, here!


As an academy, our aim is to support Sam in his training and help him qualify as a PGA member in 2022. From September 2021, Sam will be coaching more hours per week with his diary expanding to Wednesday, Thursday, Friday and Sunday, giving his customers more choice in when they book a lesson. His diary is filling fast and we are excited to see Sam develop into a well respected coach at AFGolfStore.

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